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Jewellery is the country’s second-largest industry, and events like the Jaipur Jewellery Show (JJS) play a crucial role in strengthening the personal and organisational relationships that sustain it. This was stated by Mr. Pritesh Patel, President and CEO of the Gemological Institute of America, Inc. (GIA), while addressing the inaugural ceremony of the country’s No. 1 B2B and B2C jewellery exhibition—the Jaipur Jewellery Show (JJS)—at the Novotel Jaipur Convention Centre, Sitapura, today, where he was speaking as the Chief Guest. The theme of the show this year is “Coloured Gemstones – Shaping Dreams in Every Color.

The holiday season has always inspired joy, sentiment, and celebration. In recent years, however, it has also sparked a significant shift in jewellery-buying patterns across India. Traditionally, festive jewellery gifting centered on gold coins and classic jewellery designs. Today, consumers are increasingly drawn to lightweight studded jewellery, viewing it as a modern expression of luxury, personal style, and meaningful gifting.