Tiffany & Co. has unveiled a landmark collaboration with 20th Century Studios’ The Devil Wears Prada 2, blending high jewelry craftsmanship with cinematic storytelling. The partnership highlights the Maison’s iconic designs, Milan flagship presence, and cultural influence, reinforcing its position at the intersection of fashion, film, and modern luxury.
Quick Summary
- Tiffany & Co. collaborates with The Devil Wears Prada 2
- Milan flagship store featured as a key filming location
- Blue Book high jewelry necklace showcased in the film
- Elsa Peretti® Bone Cuff designs highlighted
- Global campaign inspired by iconic “cerulean” monologue
- Reinforces Tiffany’s position in fashion, film, and culture
Milan Flagship as Cinematic Backdrop
Filmed on location in October 2025, the sequence was shot at Tiffany & Co.’s Via Montenapoleone flagship, selected by director David Frankel for its architectural presence and cultural resonance in Milan. The Milan flagship, one of the House’s most storied addresses, provided a fitting backdrop for a memorable moment in the film. The October 2025 shoot marked a rare opening of the flagship store’s interiors for a feature film production. To celebrate the collaboration, Tiffany & Co.’s Via Montenapoleone flagship will feature an immersive windows installation through the end of May 2026.
High Jewelry Highlights in the Film
The Blue Book high jewelry necklace unveiled in the House’s Via Montenapoleone window installation is the same piece featured in the film. It is crafted in platinum and set with an emerald-cut aquamarine of over 31 carats, accented by eight princess-cut diamonds and 328 baguette diamonds totaling over 58 carats. The film also features a pair of high jewelry Elsa Peretti® Bone Cuff designs in platinum with over 100 handset diamonds for each cuff, a sculptural statement piece and one of the House’s most iconic designs. The film’s wardrobe additionally features T by Tiffany sunglasses in striped ivory with gray gradient lenses, extending the House’s presence across multiple moments in the sequel.
Global Campaign and Cultural Storytelling
Extending beyond the screen, Tiffany & Co. brings the collaboration to life through a global social piece inspired by the film’s iconic “cerulean” monologue—reimagined through a Tiffany lens and a curated creator trip to Milan that offered an inside look at the filming location, capturing the intersection of heritage, style and modern storytelling for a new generation.
With this collaboration, Tiffany & Co. continues to define its legacy not only through design, but through rich storytelling—cementing its place at the intersection of fashion, film and modern culture.
About Tiffany & Co.
Tiffany & Co., founded in New York City in 1837 by Charles Lewis Tiffany, is a global luxury jeweler synonymous with elegance, innovative design, fine craftsmanship and creative excellence. With more than 300 retail stores worldwide and a workforce of more than 14,000 employees, Tiffany & Co. and its subsidiaries design, manufacture and market jewelry, watches and luxury accessories. Over 3,000 skilled artisans cut Tiffany diamonds and craft jewelry in the Company’s own workshops, realizing the brand’s commitment to superlative quality.
Tiffany & Co. has a long-standing commitment to conducting its business responsibly, sustaining the natural environment, prioritizing diversity, equity and inclusion, and positively impacting the communities in which it operates. To learn more about Tiffany & Co. and its commitment to sustainability, please visit tiffany.com.
@tiffanyandco #TiffanyHighJewelry #ElsaPeretti
About The Devil Wears Prada 2
Twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel—Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in 20th Century Studios’ The Devil Wears Prada 2, the eagerly awaited sequel to the 2006 phenomenon that defined a generation. The film is directed by David Frankel, written by Aline Brosh McKenna, produced by Wendy Finerman, and executive produced by Michael Bederman and Aline Brosh McKenna and Karen Rosenfelt.
For further inquiries, please visit press.tiffany.com.
Tiffany, T&CO., Tiffany & Co., The color and word mark Tiffany Blue, and the design and word mark Tiffany Blue Box are trademarks of Tiffany and Company and its affiliates.
© 2026 Tiffany and Company. All rights reserved.
FAQs
What is the Tiffany & Co. collaboration about?
Tiffany & Co. partnered with The Devil Wears Prada 2 to showcase its high jewelry and flagship store within the film.
Which Tiffany pieces are featured in the movie?
The film features a Blue Book high jewelry necklace and Elsa Peretti® Bone Cuff designs, along with T by Tiffany sunglasses.
Where was the film shot for Tiffany scenes?
Scenes were filmed at Tiffany & Co.’s Via Montenapoleone flagship store in Milan.
What makes this collaboration significant?
It blends luxury jewelry with cinematic storytelling, highlighting Tiffany’s cultural relevance.
Is there a public installation for this collaboration?
Yes, an immersive window installation is displayed at the Milan flagship through May 2026.
Who stars in The Devil Wears Prada 2?
The film features Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci.
Source: SVAR Media Network
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