Celebrate the auspicious occasion of Gudi Padwa with rare and precious Platinum


29th March 2024

As Maharashtra and other western states of India rejoice in the festive spirit of Gudi Padwa, people embrace the rich traditions of the Marathi new year. Houses are decked with bright marigolds and vibrant ‘gudis’ hoisted, while people indulge in jewellery purchase for themselves and their loved ones in anticipation of a prosperous new year

What better way to welcome the season of prosperity and good fortune, than with the timeless allure of the rare and precious platinum. Born of the stars, platinum maintains its form and white sheen through the passage of time. This makes it an ideal choice for a celebration as auspicious as Gudi Padwa. Platinum’s inherent strength and durability symbolize a strong foundation, much like the roots of our traditions. With 95% purity, platinum jewellery, embedded with precious stones, symbolises enduring commitment and timeless elegance. It has emerged as the preferred choice to mark the joyous and auspicious occasion of Gudi Padwa.

Commenting on this auspicious occasion, Vaishali Banerjee, Managing Director, Platinum Guild International-India said, The advent of the auspicious Hindu New year Celebrations, Gudi Padwa has enveloped Maharashtra and its neighbouring states in excitement and anticipation for the upcoming festivities. It is a time for prosperity and good fortune with individuals indulging in meaningful buys such as precious jewellery. Platinum, with its intrinsic resilience, purity, and emotional narrative, instantly strikes a chord with the more discerning consumers, and has over the years emerged as that metal of choice to mark this auspicious occasion. We extend our heartiest wishes to those celebrating Gudi Padwa and look forward to a positive outlook for our retail partners.”

Bhavin Jakhia, Director, Om Jewellers said, “Gudi Padwa signals the beginning of the new year and is the time for much excitement amongst our consumers. They are seeking unique purchases for themselves and their loved ones. Platinum jewellery with its emotional premise and contemporary designs, has gained significant popularity amongst our consumers, especially the younger generation. We anticipate a strong positive sentiment that is only expected to further grow through the year.”

Dipu Mehta, Managing Director, ORRA Fine Jewellery said, “Whether it’s a pair of delicate platinum earrings or an elegant platinum necklace, the anticipation of the upcoming Gudi Padwa has already led to an upsurge in sales and footfall across our stores. Consumers are looking to indulge in meaningful previous platinum jewellery for themselves as well as their loved ones to mark this auspicious occasion. Even in the men’s jewellery range, the demand for platinum chains and wrist wear has grown significantly with the upcoming festivities. We expect this trend to further strengthen through the new year.”

Saurabh Gadgil, CMD, PNG Jewellers, further added, We are already experiencing a rise in footfalls with the upcoming festive season. Gudi Padwa is a time for prosperity and new beginnings. The rare and precious platinum with its inherent qualities, serves as the ideal choice of metal to mark this meaningful occasion. Over the years, the demand for platinum jewellery, especially our intricately crafted platinum bangles and elegant earrings have witnessed a significant rise during the festive season. The contemporary designs make it a great option for self-purchase or even as a token of love and affection for loved ones.”

Rajesh Rokde, Director, Rokde Jewellers said “Gudi Padwa sparks enthusiasm for fresh beginnings and unique gifts. Platinum, with its emotional significance and trendsetting designs, resonates deeply with our customers, particularly those seeking contemporary style. This growing demand promises a vibrant year for platinum jewellery.”


Platinum Guild International (PGI) is a marketing organisation with the vision to develop the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of China, India, Japan and USA. Since then, jewellery development has demonstrated a strong track record in delivering results. Through various programmes, both direct-to-consumer and in collaboration with jewellery retailers and manufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery. PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique properties as a precious metal for fine jewellery. In addition, PGI works globally with collaborative partners running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with experts in strategic planning, marketing, retail, design and business development.

PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.


PGI has partnered with TUV India Pvt Ltd to implement a robust audit programme to ensure the purity of platinum under its programme. TUV is one of the country’s first certification bodies and has been closely associated with the quality revolution in India. Under Platinum Guild India’s quality assurance programme, each individual piece of jewellery has an assured purity as high as 95%. And as a proof of this assurance, every piece is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery.

A Unique Identification Number is also stamped on the jewellery in addition to the detailed description of the piece you choose for yourself. Our quality assurance programme is in place to ensure transparency and that the platinum the consumer buys is of the highest quality. After all, that is what true value is all about.