JOS ALUKKAS CELEBRATES 60 YEARS WITH 6 CRORE WORTH OF GIFTS AND SPECIAL DISCOUNTS
13th August 2024
Jos Alukkas, a distinguished leading name in gold retail, is celebrating its 60th anniversary. To mark this milestone, Jos Alukkas has announced a grand prize pool totalling six crore rupees, including six MG Astor cars, home appliances, and gold coins, along with a range of special offers.
Introduction of Gold Super Market
Jos Alukkas introduced the concept of the Gold Super Market in 1964 in Thrissur, the gold capital of India. The venture was named after its founder, Jos Alukka. By introducing the 916 hallmark and undertaking BIS certification as a core mission, Jos Alukkas set new standards for authenticity and trustworthiness, thereby significantly enhancing its credibility and establishing itself as a leader in the gold retail sector.
Pioneering the HUID Initiative
Jos Alukkas pioneered the promotion of the HUID initiative in India and spearheaded the associated campaign. Since its inception, Jos Alukkas has been ensuring customers’ confidence by offering the best quality for their money.
Expansion into the Gulf Region
Jos Alukkas was the first jewellery brand from South India to expand into the Gulf region. For its 60th anniversary, the company has ambitious plans for global expansion, aiming to open 100 new jewellery stores. As part of the celebration, an ad film featuring Madhavan has also been released.
Chairman’s Statement
“Jos Alukkas is fortunate to be among the earliest jewellers in India. Our 60 years of experience guides us in providing the finest jewellery to our customers. Alongside offering many gifts, we also carry out numerous charitable activities in each location where we have a presence,” said Chairman Jos Alukka.
Anniversary Discounts
Customers can enjoy a 20% discount on diamond jewellery and a 7% discount on platinum jewellery. Additionally, Jos Alukkas offers a 100% value guarantee for customers who choose to exchange their diamond jewellery for a new piece.
Leadership
Jos Alukkas’ leadership remains pivotal to its ongoing success. Varghese Alukka, Paul J. Alukka, and John Alukka, sons of founder Jos Alukka, are now the managing directors, bringing their vision and expertise to the forefront of the jewellery business.
TVC Link – https://www.youtube.com/watch?
