KALYAN JEWELLERS UNVEILS ALL-NEW DIGITAL AD SERIES FOR NAVRATRI, FEATURING KINJAL RAJPRIYA AND RITABHARI CHAKRABORTY
4th October 2024
Kalyan Jewellers, one of India’s most-trusted and iconic jewellery brands, has launched a digital ad series to celebrate the joyous occasion of Navratri. The one-of-its-kind campaign series celebrates the country’s cultural diversity by highlighting jewellery designs that resonate with the unique ethos and traditions of each state. These campaign ads are headlined by Kalyan Jewellers’ regional brand ambassadors – Ritabhari Chakraborty and Kinjal Rajpriya.
Celebrating the Strength of Maa Durga
Taking forward Kalyan Jewellers’ #TraditionOfTogetherness, the campaign ad captures the essence of Durga Pujo by celebrating the strength of Maa Durga while showcasing the modern woman—empowered, self-reliant, resilient, and inspirational, much like the Goddess herself. It pays homage to the spirit of the festival, highlighting togetherness, love, and the divine presence of Maa Durga.
Tribute to Gujarat’s Navratri Celebrations
Similarly, the Navratri celebrations in Gujarat are among one of the most auspicious occasions in Gujarat. The campaign ad beautifully showcases the rich cultural essence and vibrant spirit of Gujarat, paying tribute to the Garba Raas and Dandiya celebrations. It celebrates the exuberance of Navratri—a festival of colours, music, and dance that holds a special place in the hearts of Gujaratis.
Kalyan Jewellers’ Executive Director on the New Collection
Speaking about the new collection, Mr Ramesh Kalyanaraman, Executive Director – of Kalyan Jewellers, said, “As we embark on the festive season, our all-new digital ad series celebrates the spirit of Navratri and Durga Pujo with jewellery that is as unique and meaningful as the festivals. Through this campaign, we hope to connect with our customers on a deeper level, offering them timeless designs that blend tradition with modernity.”
Introduction of Diamond and Navaratna-inspired Jewellery Designs
The campaign further marks the introduction of diamond and Navaratna-inspired jewellery designs, which blend tradition with contemporary elegance. The all-new designs are part of a curated range, now launched under the ‘Sankalp’ jewellery line. These jewellery designs are inspired by the deep cultural roots of the Bengali as well as the Gujarati community.
Campaign Ads
Please find below the link to the campaign ads for your kind perusal:
LINK 1: https://youtu.be/7Z7vAzzorZs?si=RLNesRIVdfjAXYEC
LINK 2: https://youtu.be/yL3FPulQe_Q?si=eb1beWBBo5HfPUFL
About Kalyan Jewellers:
Headquartered in Thrissur in the state of Kerala, Kalyan Jewellers is one of the largest jewellery retailers in India with a presence in the Middle East. The company has enjoyed a long-standing presence in the Indian market for nearly three decades and has set industry benchmarks in quality, transparency, pricing, and innovation. Kalyan offers an array of traditional and contemporary jewellery designs in gold, diamonds, and precious stones that cater to the distinct needs of the customers. Kalyan Jewellers has over 290 showrooms across India and the Middle East.
