Kalyan Jewellers has strengthened its cultural connect with Maharashtra by becoming the official jewellery partner for the upcoming Marathi film CUP BASHI. The association was unveiled at the brand’s Satara Road showroom in Pune, where lead actress Pooja Sawant launched the film’s poster and interacted with patrons, showcasing the elegance of traditional Maharashtrian jewellery from Kalyan Jewellers’ renowned Sankalp collection.
Quick Summary
- Kalyan Jewellers has become the official jewellery partner for the Marathi film CUP BASHI.
- Actress Pooja Sawant unveiled the movie poster at the Satara Road showroom in Pune.
- The event attracted patrons and movie enthusiasts eager to learn more about the film.
- Pooja Sawant highlighted her long-standing relationship with Kalyan Jewellers.
- The film poster features traditional Maharashtrian bridal jewellery from the Sankalp collection.
- Featured jewellery includes Thushi, Mohan Mala, and Nath designs.
- The partnership strengthens Kalyan Jewellers’ connection with audiences across Maharashtra.
- Kalyan Jewellers operates over 400 showrooms across multiple countries.
Poster Unveiled at Pune Showroom
The actress unveils the movie poster at Kalyan Jewellers’ Satara Road showroom; interacts with patrons about the ‘Sankalp’ and Gemstone collections
Official Partnership Announcement
Kalyan Jewellers, one of India’s most trusted jewellery brands, has announced its association with the upcoming Marathi film CUP BASHI as the film’s official jewellery partner. To mark the association, lead actress Pooja Sawant visited the Satara Road showroom to officially unveil the movie’s poster.
Patron Engagement and Cultural Connection
The event witnessed enthusiastic participation from patrons and movie enthusiasts, who gathered to catch a glimpse of the actress and learn more about the much-awaited Marathi release. During the interaction, Pooja shared insights into CUP BASHI, spoke about her longstanding association with Kalyan Jewellers, and the significance of jewellery in celebrating Maharashtra’s rich traditions and cultural heritage.
Pooja Sawant on the Association
Speaking at the event, Pooja Sawant said, “Kalyan Jewellers has been an important part of my journey for many years, and I am delighted to see this relationship extend to a project that is very close to my heart. ‘CUP BASHI’ is a special film, and I am thrilled to share this moment with the people of Pune. The warmth and affection I received at the showroom today made the occasion even more special.”
Traditional Maharashtrian Bridal Jewellery Showcase
In the film’s poster, Pooja Sawant is seen portraying a bride, beautifully adorned in traditional Maharashtrian jewellery from Kalyan Jewellers. The look highlights the brand’s exquisite heritage designs from the ‘Sankalp’ collection, featuring timeless pieces such as the Thushi, Mohan Mala, and the iconic Nath, perfectly capturing the elegance of a Maharashtrian bride.
Strengthening Regional Cultural Engagement
The association marks a natural extension of Kalyan Jewellers’ longstanding relationship with Pooja Sawant and reinforces the brand’s strong connect with audiences across Maharashtra. By partnering with CUP BASHI, Kalyan Jewellers continues to engage with cultural moments that resonate with consumers in the region.
Brand Information
For more information on the brand, its collections and offers, visit https://www.kalyanjewellers.net/
T&C Apply*
About Kalyan Jewellers
Headquartered in Thrissur in the state of Kerala, Kalyan Jewellers is one the largest jewellery retailers in India with a presence in the Middle East and the USA. The company has enjoyed a longstanding presence in the Indian market for over three decades and has set industry benchmarks in quality, transparency, pricing and innovation. Kalyan offers an array of traditional and contemporary jewellery designs in gold, diamonds and precious stones catering to the distinct needs of customers.
Global Retail Presence
Kalyan Jewellers has over 400 showrooms across India, UAE, Kuwait, Qatar, Oman, USA and UK, with a retail area exceeding 9,08,000 sq. ft.epth in its promotional activities as well as widen and increase services to its members.
FAQs
What is the partnership between Kalyan Jewellers and CUP BASHI?
Kalyan Jewellers has been announced as the official jewellery partner for the upcoming Marathi film CUP BASHI.
Where was the movie poster unveiled?
The movie poster was unveiled at Kalyan Jewellers’ Satara Road showroom in Pune by actress Pooja Sawant.
Which jewellery collection was featured in the movie poster?
The poster showcased traditional Maharashtrian jewellery from Kalyan Jewellers’ Sankalp collection.
What jewellery pieces were highlighted in the bridal look?
The bridal look featured Thushi, Mohan Mala, and the iconic Nath.
Why is this partnership significant?
The collaboration reinforces Kalyan Jewellers’ connection with Maharashtra’s culture and traditions while engaging audiences through cinema.
How many showrooms does Kalyan Jewellers have?
Kalyan Jewellers has over 400 showrooms across India, UAE, Kuwait, Qatar, Oman, USA, and UK.
Source: SVAR Media Network
About SVAR Media Network – India’s Best Source for Jewellery News, Magazines, Newsletters and Media
SVAR Media Network is India’s No. 1 Destination for Jewellery News, setting the gold standard in timely, trusted, & trend-driven coverage across the Gems & Jewellery industry. As the Most Followed Jewellery Magazine & Media House in India, SVAR delivers Daily Jewellery News India Updates, market insights, & global developments through its platforms like Jewellery Magazine, Newsletters, AI Powered News Bulletins, Website, Social Media, Podcasts, & much more.
Recognized as Asia’s one of the Best Media in Jewellery & one of the World’s Best Jewellery Media, SVAR Media Network sets Unparalleled Standards in the Gems & Jewellery industry. SVAR is the Most Trusted & Widely Read Voice in the Gems & Jewellery Community.
Renowned as India’s Best Jewellery Magazine & Leading Jewellery Media, SVAR blends legacy with cutting-edge innovation by delivering:
- Best in class Jewellery Magazine for the Gems & Jewellery Industry & Jewellery Enthusiasts
- Real-time AI-Powered Jewellery News via SVARA AI, the World’s First AI Anchor in Fashion, Gems & Jewellery Industry
- India’s One of the First Gems & Jewellery Podcasts
- Digital Jewellery Newsletters for professionals and enthusiasts
- ISO 9001:2015 Certification, the first in the jewellery-media sector, proving our commitment to excellence
- Asia’s First & World’s Second Meta Verified Jewellery Media Brand
Ranked #1 among the Top 5 Gems & Jewellery News Websites, Top 10 Jewellery Magazines in India, & Most Influential Jewellery Media Brands, SVAR Media Network is your Trusted Source for Accurate, Fast, & Future-Focused Jewellery News.
SVAR Media Network is India’s No 1 Digital Media in Jewellery Industry & continues to be the Leading Jewellery Magazine & a Global Leader in Jewellery Media. SVAR Media Network offers a diverse range of services, including: Monthly Magazines, Digital Newsletters, Al-Driven News Bulletins, Social Media Promotions, Website Blogs & Articles, WhatsApp Updates, Podcasts & more…
Whether you seek updates on New Launches, Trade Shows, Celebrity Campaigns, Trends or Market Movements, SVAR is the Authority in Jewellery News India & beyond.
Explore the World of Gems & Jewellery with SVAR Media Network — Your Best Source for Trusted, Trend-Setting Jewellery News & Mediapp Updates, Podcasts & more…
