More international than ever: INHORGENTA sets new standards
INHORGENTA 2025, Europe’s leading platform for jewelry, watches, and gemstones, set new standards once again from February 21 to 24, 2025. The four days were filled with inspiration, captivating worlds of jewelry, watches, and gemstones, and many exciting highlights. With international growth and groundbreaking partnerships, INHORGENTA provided momentum for the industry in challenging times
Growth Across All Areas
The exhibition halls were filled with energy, innovation, and surprises. INHORGENTA 2025 set the stage for another successful year for the industry. With1,334 brands from 38 countries, it grew by 3.4% compared to the previous year, after the 2024 edition had already seen a 9% increase. This continued strong growth is primarily due to the high level of international participation-more than half of the exhibitors came from abroad. INHORGENTA is now more international than ever. Italian exhibitors occupied the largest space, the Franceclat pavilion expanded its area, as more French watch brands joined each year
INHORGENTA’s Global Expansion and Industry Influence
INHORGENTA’s international growth is driven by two key factors: On one hand, by industry-specific events such as the international TRENDFACTORY. On the other hand, by the strong global presence of Messe M0nchen, one of the largest exhibition organizers in the world. With13 subsidiaries in Europe, Asia, Africa, and South America, as well as around 70 representations in over 100 countries, Messe M0nchen is well-positioned to further expand INHORGENTA’s reach. INHORGENTA attracts jewelers, retailers, and industry experts from around the world. With over 25,000 visitors from around 100 countries, the fair once again recorded a roughly 1% increase compared to the previous year. The international visitor marketing efforts are paying off. Particularly encouraging were the increases from key markets such as the Middle East (Bahrain, Israel, Qatar, Kuwait, Lebanon, Oman, Saudi Arabia, United Arab Emirates), Switzerland, Italy, Denmark, the United Kingdom, and Belgium.
“Especially the growing international interest clearly shows: INHORGENTA remains Europe’s leading platform for jewelry, watches, and gemstones in 2025. It provides the industry with momentum in challenging times,” says Stefan Rummel, CEO of Messe Muenchen.
High Visitor Satisfaction and Successful Trading-up
INHORGENTA enjoys exceptionally high customer satisfaction. 98% of visitors rated INH0RGENTA 2025 as “good” to “excellent,” a 2-percentage point increase. Particularly praised were the international diversity of exhibitors, the atmosphere, and the security at the fair.
The trading-up at INHORGENTA was also successful. The proportion of visitors interested in high priced products starting at 5,000 euros increased from 11% to 24% in the jewelry sector and from 14% to 24% in the watch sector. This strengthens the fair’s role in the premium and luxury segment. “I see the potential for INHORGENTA to become a Watches & Wonders for High Jewellery,” says Elke Wolf, CEO of Juwelier Jasper. “We are very grateful that our vision has been so well received,” says Stefanie Mandlein, Exhibition Director of INHORGENTA. “With strong international growth, successful trading-up, and high visitor satisfaction, we look to the future with great confidence.”
Internationalizationin Focus
The spotlight was on the partner country India, in collaboration with the Gem & Jewellery Export Promotion Council (GJEPC). More than 50 exhibitors showcased high-quality diamond jewelry, gold and platinum works, and gemstones to visitors. Kirit Bhansali, Chairman of the GJEPC, said at the opening: “Jewelry from India is the shining star of the Indian economy, with exports worth 32 billion US dollars. The planned free trade agreement with the European Union will create even more opportunities for growth and collaboration between India and Europe.”
FHH Cultural Space: A New Highlight at INHORGENTA
The collaboration with the Fondation Haute Horlogerie (FHH) was also a great success. The “FHH Cultural Space” focused on the craftsmanship and cultural heritage of watchmaking. The FHH Cultural Space is becoming a new highlight of INHORGENTA and establishing itself as a central hub for watch enthusiasts and emerging talents. The “Watches and Talents” exhibition presented eight exceptional artisans, and the Horology HUB showcased the history of timekeeping. Under expert guidance, visitors had the opportunity to experience firsthand how much practice and patience it takes to disassemble and reassemble a Unitas 6497-1 movement.
Innovative Highlights and New Discoveries
A special highlight was the “Timeless Brilliance” exhibition, which immersed visitors in the fascinating facets of a diamond. Nine exclusive pieces of jewelry showcased the heritage and symbolism of these precious gemstones. 74 top-tier speakers from Europe, the USA, Canada, Asia, the UK, and Saudi Arabia spoke at the TRENDFACTORY and the WATCH TALKS. Together with the new Guided Tours, visitors were able to gain a quick and expert overview of current industry topics.
A Sparkling Celebration of the 8th INHORGENTA AWARD
The highlight was the presentation of the 8th INHORGENTA Award, regarded as the highest honor in the jewelry, watch, and gemstone industry. In a glamorous gala, the best in the industry were honored across nine categories. The festive evening at the Kleine Olympiahalle, hosted by Rebecca Mir, attracted numerous VIP guests. The show-stopping performance by Icelandic singer Asdfs was a highlight of the event.
The next INHORGENTA will take place from February 20 to 23, 2026, in Munich. Voices from the Industry
INHORGENTA in Munich is the most important trade fair for new products and orders in the jewelry sector throughout the year. Here, we meet the majority of our suppliers from Germany and Italy. But the gemstone and technology halls also have their appeal, and the range of offerings is very large. The fair is very well organized, and Munich, with its opportunities and well-developed public transport system, has all the potential to further establish itself on the international trade fair circuit. – Friedrich Jasper, Owner of Juwelier Jasper in Lippstadt and Paderborn
INHORGENTA has become a very important trade fair for us. I see the potential for it to develop into a Watches & Wonders for High Jewelry. The problem in our industry is that many luxury brands are withdrawing from trade fairs. Here, I see INHORGENTA, with its central location in Europe and favorable timing, as the right organizer. It has impressively developed in recent years with a lot of fine tuning; I’ve discovered many new things: The entrance area with the sea of flowers is luxurious, the showcases as wave-breakers in the B1 central aisles are inspiring, and the layout is very well done. INHORGENTA, with its exhibitors, shows us the luxury that our customers expect. We also invested and created added value for our customers with the 2024 remodelling, making it the best year since 1797. – Elke Wolf, CEO, Juwelier Jasper, Erfurt
In order for our fast-paced business to work and to secure the best releases, personal exchange is essential. That’s why we’ve been attending INHORGENTA for years, as it’s where we meet almost all of our brands. For success in our fast-moving business and to achieve the best releases, personal dialogue is crucial. This is why we have been attending INHORGENTA for years, where we meet most of our brands. -Arjan Bouma, Brand Manager, Holland Watch Group
We founded Krisonia in 2021. After the USA and the Middle East, we will build our dealer network in Europe over the next three years. We chose INHORGENTA because it is not only the market leader among trade fairs. It is also impressive in terms of service, organization and communication, such as the Blogger Walk. The INHORGENTA AWARD was like an Oscar for luxury. I am impressed. – Vace lstanboulli, CEO Krisonia, CEO Art. OR, SRL Mailand
INHORGENTA is Europe’s leading trade fair for jewelry, and this year it once again proved that impressively. The response to the introduction of our new Charm Club concept exceeded all expectations. Our partners were excited and placed excellent orders. In addition, we were able to acquire some interesting new customers. – Ralf BarthelmeB, Senior Vice President Wholesale, Thomas Sabo
It was a pleasure to meet so many watch enthusiasts at the FHH Cultural Space of the Fondation Haute Horlogerie. The presentation was very well received by them. Our recent launch of the Miss Piggy watch in this context was also well received. It’s wonderful to see that visitors to INHORGENTA are interested in high-quality Swiss watchmaking. I am already looking forward to INHORGENTA 2026. – Rolf Studer, CEO ORIS
INHORGENTA, with its pleasant and welcoming atmosphere, is always worth the trip to discover great new products. The perfect organization of the event adds the finishing touch. – Christina von Halasz, Juwelier Hunke, Ludwigsburg
I come to lnhorgenta every year because it’s a place where jewellery from all over the world comes together, offering endless inspiration. It’s also a chance to explore German craftsmanship and understand how their engineering approach sets them apart. Personally I feel INHORGENTA is more than just jewellery-it’s the insightful talks that run for days and the special exhibitions within the main event, like the current one on diamonds, that make it such a rich and immersive experience.- Katerina Perez, Founder and Editor-in-Chief
About INHORGENTA
INHORGENTA, Europe’s leading platform for jewelry, watches, and gemstones, is the industry’s ordering and communication platform, reflecting the market in all its diversity. Exhibitors from around the world present their latest creations across six halls at Messe Mi.inchen.With its extensive supporting program, including the INHORGENTA AWARD and TRENDFACTORY MUNICH, it offers a comprehensive overview of international trends and developments.In 2025, the fair recorded 25,000 visitors from 97 countries, as well as 900 exhibitors and 1,334 brands from 38 countries – a strong indicator of its international significance. The next INHORGENTA will take place from February 20 to 23, 2026, in Munich.
About Messe Meunchen
As one of the world’s leading trade fair organizers, Messe Muenchen showcases the world of tomorrow with around 90 trade fairs worldwide. Among them are twelve of the world’s leading trade fairs, such as bauma, BAU, IFAT, and electronica. The Messe Muenchen portfolio includes trade fairs for investment and consumer goods, as well as new technologies. Together with its subsidiaries, it organizes trade fairs in China, India, Brazil, South Africa, Turkey, Singapore, Vietnam, Hong Kong, Thailand, and the USA. With a network of more than 15 affiliated companies and almost 70 representations worldwide, Messe Muenchen is active in over 130 countries. More than 150 events per year attract around 50,000 exhibitors and about three million visitors.
About SVAR Media Network:
SVAR Media Network, India’s Best Magazine & Media in Jewellery, stands as the Most Followed Jewellery Magazine & Media House in India. Recognized as Asia’s one of the Best Media in Jewellery & one of the World’s Best Jewellery Media, SVAR Media Network sets Unparalleled Standards in the Gems & Jewellery industry. Proudly holding the prestigious ISO 9001:2015 Certification, SVAR Media is the First Media Brand in the Gems & Jewellery industry to achieve this milestone, showcasing its commitment to operational excellence.
Pioneering innovations include the launch of the World’s First AI Anchor in Fashion, Gems & Jewellery with SVARA AI, India’s One of the First Gems & Jewellery Podcast, Asia’s First Meta Verified Media, the World’s Second, India’s 1st Meta Verified Media in the industry. SVAR Media Network is India’s No 1 Digital Media & continues to be the Leading Jewellery Magazine & a Global Leader in Jewellery Media
SVAR Media Network offers a diverse range of services, including: Monthly Magazines, Digital Newsletters, Al-Driven News Bulletins, Social Media Promotions, Website Blogs and Articles, WhatsApp Updates, Podcasts & more…
