The 9th Platinum Buyer-Seller Meet (BSM) concluded successfully in Kochi, bringing together India’s leading platinum retailers and manufacturers to showcase the latest innovations in platinum jewellery. Organised by Platinum Guild International (PGI), the event highlighted cutting-edge INNOVEO-AI-driven products, evolving consumer trends, and strategic initiatives aimed at expanding platinum’s presence across multiple demographics and price segments.
Quick Summary
- 9th Platinum Buyer-Seller Meet concluded successfully in Kochi.
- Hosted at Grand Hyatt, Bolgatty, Kochi.
- Leading retailers from across India participated.
- Focus on design innovation and category expansion.
- INNOVEO-AI-driven platinum products were showcased.
- PGI highlighted expansion into younger consumer segments.
- Data-driven product development remains a key strategy.
- Platinum portfolio now spans multiple price brackets.
9th Platinum Buyer-Seller Meet Concludes Successfully in Kochi
The 9th edition of the Platinum Buyer-Seller Meet (BSM) successfully concluded at the Grand Hyatt, Bolgatty, Kochi, drawing top-line retailers from across India.
Design Innovation and Product Portfolio Expansion
This year’s BSM showcased remarkable freshness, spotlighting design innovation, category extensions, and a brilliant display of INNOVEO-AI-driven products. Platinum has significantly pushed its boundaries, offering a diverse product portfolio across multiple price brackets. With a seamless blend of fine craftsmanship, technological innovation, and optimised product weight, the metal has become an increasingly attractive proposition for retailers to offer end consumers.
Vaishali Banerjee on the Event’s Success
Vaishali Banerjee, Head of Global Market Development & Managing Director (India & Middle East) for Platinum Guild International (PGI), shared her perspective on the event’s success:
“We all recognise that this year brought its own unique challenges, but we approached and solved them differently. This BSM is a testament to that resilient spirit—it is all about building, rising, and creating new opportunities.”
Expanding Consumer Demographics
Vaishali Banerjee highlighted PGI’s strategic expansions and data-driven approach to product development:
“Expanding Demographics: We have expanded the Men of Platinum segment to target a younger demographic, driven by the strong affinity young men are showing for platinum jewellery. Similarly, we have expanded our reach for Platinum Love Bands into the mid-thirties segment. Along with Platinum EVARA
Leveraging INNOVEO Technology
Leveraging INNOVEO Technology: The boost in developing innovative designs through INNOVEO platinum has given manufacturers a larger canvas to create complex, cutting-edge designs with greater ease.
Data-Driven Product Evolution
Data-Driven Evolution: Through comprehensive market studies, we focused on bringing the product closer to the consumer. While our target remains the youth, we recognise that young consumers constantly evolve, and their design preferences shift quickly. Rather than making assumptions, we relied on real-time market insights regarding consumer buying behaviour. This ensured our new product lines are deeply consumer-centric, matching their evolving tastes and preferences while keeping price points highly competitive.”
FAQs
What was the 9th Platinum Buyer-Seller Meet?
The 9th Platinum Buyer-Seller Meet (BSM) was an industry event held in Kochi that brought together leading platinum retailers and manufacturers from across India.
Where was the event held?
The event took place at the Grand Hyatt, Bolgatty, Kochi.
What was the main focus of this year’s BSM?
The event focused on design innovation, category expansion, and INNOVEO-AI-driven platinum products.
Who addressed the event on behalf of PGI?
Vaishali Banerjee, Head of Global Market Development & Managing Director (India & Middle East) for Platinum Guild International (PGI), shared insights during the event.
What consumer segments is PGI targeting?
PGI is expanding its focus to younger men through Men of Platinum and consumers in their mid-thirties through Platinum Love Bands, while continuing to strengthen Platinum EVARA.
How is PGI developing new platinum products?
PGI is using comprehensive market studies and real-time consumer insights to create consumer-centric platinum jewellery with competitive price points.
Source: SVAR Media Network
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