Aisshpra Gems & Jewels, the jewellery retail brand established in Gorakhpur in 1940, has announced the simultaneous opening of four showrooms in Bahraich, Bettiah, Lucknow and Mirzapur. The milestone takes its operational network from 16 to 20 stores in a single day, with three more stores under construction and a target of 30 operational stores by March 2028.
Quick Summary
- Aisshpra Gems & Jewels has opened four showrooms simultaneously in Bahraich, Bettiah, Lucknow and Mirzapur.
- The brand’s operational network has increased from 16 to 20 stores.
- The four franchise-operated showrooms add approximately 12,000 sq. ft. of retail space.
- The brand’s overall retail footprint now exceeds 90,000 sq. ft.
- Bettiah marks Aisshpra’s first entry into Bihar, with Siwan and Gopalganj in its expansion pipeline.
- The brand targets 30 operational stores by March 2028, with three additional stores under construction.
- All four showrooms feature Jewel Story, Aisshpra’s lifestyle jewellery brand, offering contemporary designs across 9KT to 22KT gold purity.
- The inauguration celebrations featured Mouni Roy in Lucknow, Adah Sharma in Bahraich and Ayesha Khan in Mirzapur.
Aisshpra Gems & Jewels Opens Four Stores in One Day, Takes Network to 20; Targets 30 Stores by March 2028
Four franchise showrooms add approximately 12,000 sq. ft. of retail space, taking the brand’s total retail footprint beyond 90,000 sq. ft.; Bettiah marks its entry into Bihar.
Aisshpra Gems & Jewels, the jewellery retail brand established in Gorakhpur in 1940, today announced the simultaneous opening of four showrooms in Bahraich, Bettiah, Lucknow and Mirzapur. The milestone takes its operational network from 16 to 20 stores in a single day, with three more stores under construction and a target of 30 operational stores by March 2028.
Each new franchise-operated showroom measures approximately 3,000 sq. ft. Together, the openings add around 12,000 sq. ft. of retail space and take the brand’s overall retail footprint to more than 90,000 sq. ft. The Bettiah opening is Aisshpra’s first in Bihar, where Siwan and Gopalganj are also in its expansion pipeline. The Lucknow launch marks its third showroom in the city.
Jewel Story takes centre stage across all four stores
All four showrooms feature a dedicated store-in-store presence for Jewel Story, Aisshpra’s lifestyle jewellery brand. Designed for teenagers, young adults and customers up to around 40 years of age, Jewel Story focuses on lightweight, wearable, modern jewellery across 9KT to 22KT gold purity. The concept seeks to make jewellery relevant to everyday personal style, alongside Aisshpra’s traditional, bridal and occasion-wear collections.
Leadership on expansion and legacy
Atul Saraf, Director, Aisshpra Gems & Jewels
“Since 1940, our most important achievement has been the trust we have earned across generations. Opening four stores together is a proud milestone, and every new showroom brings the responsibility of preserving that trust.”
Anoop Saraf, Director, Aisshpra Gems & Jewels
“As we enter new markets, Trust, Integrity and Ethics remain our guiding principles. We want customers in every city to experience the same transparency, quality and care that have defined Aisshpra for decades.”
Vaibhav Saraf, Director, Aisshpra Gems & Jewels
“Moving from 16 to 20 stores in one day is a major jump in our network. Our footprint now exceeds 90,000 sq. ft., three additional stores are under construction, and we are working towards 30 stores by March 2028. Bettiah opens the door to Bihar, while our third Lucknow showroom deepens our presence in a key market.”
Saumitra Saraf, Director, Aisshpra Gems & Jewels
“Younger customers increasingly want jewellery that feels contemporary, versatile and easy to wear. Jewel Story brings that proposition to every new showroom, with modern designs spanning 9KT to 22KT.”
Inauguration celebrations and opening offers
The celebrations featured Mouni Roy in Lucknow, Adah Sharma in Bahraich and Ayesha Khan in Mirzapur. The Bettiah inauguration took place in the presence of local dignitaries. Customers can avail inaugural offers of up to 30% off gold jewellery making charges and diamond value, subject to applicable terms and conditions. Offer validity is to be confirmed.
About Aisshpra Gems & Jewels
Founded in Gorakhpur in 1940, Aisshpra Gems & Jewels is a multi-generational jewellery retailer guided by its core values of Trust, Integrity and Ethics (TIE). Its offerings include gold, diamond and silver jewellery, alongside Jewel Story, its lifestyle jewellery brand. Following the four openings, it operates 20 stores with a combined retail footprint exceeding 90,000 sq. ft.
FAQs
How many stores does Aisshpra Gems & Jewels operate following the latest openings?
Aisshpra Gems & Jewels operates 20 stores following the simultaneous opening of four new showrooms.
Where has Aisshpra Gems & Jewels opened its four new showrooms?
The new showrooms are located in Bahraich, Bettiah, Lucknow and Mirzapur.
What is Aisshpra Gems & Jewels’ expansion target?
The brand aims to reach 30 operational stores by March 2028, with three additional stores currently under construction.
What is the total retail footprint of Aisshpra Gems & Jewels?
The brand’s total retail footprint exceeds 90,000 sq. ft. following the latest openings.
Which city marks Aisshpra Gems & Jewels’ entry into Bihar?
Bettiah marks the brand’s first entry into Bihar. Siwan and Gopalganj are also part of its expansion pipeline.
What is Jewel Story?
Jewel Story is Aisshpra’s lifestyle jewellery brand, offering lightweight, wearable and contemporary jewellery across 9KT to 22KT gold purity.
What inaugural offers are available at the new showrooms?
Customers can avail inaugural offers of up to 30% off gold jewellery making charges and diamond value, subject to applicable terms and conditions. Offer validity is to be confirmed.
When was Aisshpra Gems & Jewels founded?
Aisshpra Gems & Jewels was established in Gorakhpur in 1940.
Source: SVAR Media Network
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