Anera Silver by Kushals announced the opening of its first store in Bengaluru’s HSR Layout on 26th September, marking the beginning of an ambitious retail journey for the newly launched jewellery brand.
Quick Summary
- Anera Silver by Kushals is opening its first Bengaluru store in HSR Layout on 26th September 2026.
- The brand was founded by Kalpesh Gulechha.
- The store offers festive, gifting, bridal and everyday jewellery.
- Anera Silver plans to open six stores within eight weeks.
- The brand aims to build a network of 100–150 stores across India over the next five years.
- Anera Silver is targeting ₹25 crore in first-year revenue.
- The brand operates in the premium silver jewellery category.
- “A New Era of Silver” is the campaign thought at launch.
Bengaluru Store Marks the Beginning of Anera Silver’s Retail Journey
The design led jewellery brand opens its first store in HSR Layout and begins an ambitious retail expansion journey, with plans to build a 100–150 store network across India over the next five years
Bengaluru, 24th September 2026: Anera Silver by Kushals announced the opening of its first store in Bengaluru’s HSR Layout on 26th September, marking the beginning of an ambitious retail journey for the newly launched jewellery brand.
A Design-Led Jewellery Brand Focused on Experience
Founded by Kalpesh Gulechha, Anera Silver has been created with a clear point of view to build a jewellery destination where design, craftsmanship, collections and the overall experience take centre stage.
Silver as the Foundation of the Brand
Silver establishes the category Anera Silver operates in, but the brand’s proposition goes much further. From the jewellery and visual language to the store ambiance and consumer experience, Anera Silver has been designed to offer customers a distinct new way to discover and experience jewellery.
First Store Opens in HSR Layout, Bengaluru
The first store, located at Shop 822, Ground and Mezzanine, 27th Main Road, 1st Sector, HSR Layout, Bengaluru, introduces customers to the breadth of the Anera Silver world through collections spanning festive, gifting, bridal and everyday jewellery.
Jewellery Designed Around Self-Expression
At the heart of Anera Silver is a strong focus on design and self-expression. The jewellery has been created for different occasions, moods and moments allowing customers to discover jewellery that feels personal rather than being limited to a single reason or occasion to wear it.
“A NEW ERA OF SILVER”
At launch, Anera Silver is using “A New Era of Silver” as a campaign thought to signal the arrival of a new brand, a differentiated design language and a new retail experience.
Kalpesh Gulechha on Anera Silver’s Vision
Commenting on the launch, Kalpesh Gulechha, Founder, Anera Silver, said:
“Jewellery becomes meaningful when it becomes part of people’s lives, their everyday moments, celebrations, milestones and personal stories. With Anera, our ambition is to create a brand where people come not simply to buy jewellery, but to discover design, experience craftsmanship and find pieces that feel personal to them.
We believe there is a much larger opportunity to build aspiration around this category by bringing together strong design, a wide range of collections and an elevated retail experience. HSR is the beginning of that journey for us, and over the next few weeks consumers will see Anera Silver take shape across multiple cities.”
Six Stores Planned Within Eight Weeks
The Bengaluru opening marks the first phase of Anera Silver’s accelerated retail expansion. The brand plans to open six stores within eight weeks, building a network of large-format outlets averaging approximately 2,500 sq. ft. across key markets. Over the next five years, Anera Silver aims to establish a presence of 100–150 stores across India.
₹25 Crore First-Year Revenue Target
The brand is targeting ₹25 crore in revenue in its first year, with the initial retail rollout intended to establish the foundation for long-term growth.
Kalpesh Gulechha Brings Two Decades of Jewellery Industry Experience
With over two decades of experience in the jewellery industry, Kalpesh Gulechha brings extensive knowledge across retail strategy, merchandising, finance, expansion and consumer understanding, built through his journey with Kushals. That experience is now being channelled into Anera Silver as a separate brand proposition with its own identity, product universe and retail experience.
Jewellery for Different Moments and Expressions
For consumers, the proposition is simple: jewellery should not be restricted to one occasion or one version of who they are. Anera Silver is designed to offer something across different moments and expressions from gifting to festivals and bridal occasions to everyday.
About Anera Silver by Kushals
Anera Silver by Kushals is a jewellery brand founded by Kalpesh Gulechha, created to offer a distinctive design and retail experience within the premium silver jewellery category. The brand brings together design, craftsmanship, technology and an elevated store experience, with collections spanning festive, celebration, gifting, bridal and everyday jewellery.
Anera Silver Begins Its India Retail Journey
Anera Silver believes jewellery should feel personal, created for different moments, moods and versions of you. The brand begins its retail journey with its first store in HSR Layout, Bengaluru, followed by an accelerated expansion across India.
FAQs
When is Anera Silver by Kushals opening its first Bengaluru store?
Anera Silver by Kushals is opening its first Bengaluru store in HSR Layout on 26th September 2026.
Where is the first Anera Silver store located?
The first store is located at Shop 822, Ground and Mezzanine, 27th Main Road, 1st Sector, HSR Layout, Bengaluru.
Who founded Anera Silver by Kushals?
Anera Silver by Kushals was founded by Kalpesh Gulechha.
What type of jewellery does Anera Silver offer?
Anera Silver offers collections spanning festive, gifting, bridal and everyday jewellery within the premium silver jewellery category.
How many Anera Silver stores are planned in the initial expansion?
The brand plans to open six stores within eight weeks.
What is Anera Silver’s five-year store expansion target?
Anera Silver aims to establish a presence of 100–150 stores across India over the next five years.
What is Anera Silver’s first-year revenue target?
The brand is targeting ₹25 crore in revenue in its first year.
What is Anera Silver’s launch campaign thought?
At launch, Anera Silver is using “A New Era of Silver” as a campaign thought.
Source: SVAR Media Network
About SVAR Media Network – India’s Best Source for Jewellery News, Magazines, Newsletters and Media
SVAR Media Network is India’s No. 1 Destination for Jewellery News, setting the gold standard in timely, trusted, & trend-driven coverage across the Gems & Jewellery industry. As the Most Followed Jewellery Magazine & Media House in India, SVAR delivers Daily Jewellery News India Updates, market insights, & global developments through its platforms like Jewellery Magazine, Newsletters, AI Powered News Bulletins, Website, Social Media, Podcasts, & much more.
Recognized as Asia’s one of the Best Media in Jewellery & one of the World’s Best Jewellery Media, SVAR Media Network sets Unparalleled Standards in the Gems & Jewellery industry. SVAR is the Most Trusted & Widely Read Voice in the Gems & Jewellery Community.
Renowned as India’s Best Jewellery Magazine & Leading Jewellery Media, SVAR blends legacy with cutting-edge innovation by delivering:
- Best in class Jewellery Magazine for the Gems & Jewellery Industry & Jewellery Enthusiasts
- Real-time AI-Powered Jewellery News via SVARA AI, the World’s First AI Anchor in Fashion, Gems & Jewellery Industry
- India’s One of the First Gems & Jewellery Podcasts
- Digital Jewellery Newsletters for professionals and enthusiasts
- ISO 9001:2015 Certification, the first in the jewellery-media sector, proving our commitment to excellence
- Asia’s First & World’s Second Meta Verified Jewellery Media Brand
Ranked #1 among the Top 5 Gems & Jewellery News Websites, Top 10 Jewellery Magazines in India, & Most Influential Jewellery Media Brands, SVAR Media Network is your Trusted Source for Accurate, Fast, & Future-Focused Jewellery News.
SVAR Media Network is India’s No 1 Digital Media in Jewellery Industry & continues to be the Leading Jewellery Magazine & a Global Leader in Jewellery Media. SVAR Media Network offers a diverse range of services, including: Monthly Magazines, Digital Newsletters, Al-Driven News Bulletins, Social Media Promotions, Website Blogs & Articles, WhatsApp Updates, Podcasts & more…
Whether you seek updates on New Launches, Trade Shows, Celebrity Campaigns, Trends or Market Movements, SVAR is the Authority in Jewellery News India & beyond.
Explore the World of Gems & Jewellery with SVAR Media Network — Your Best Source for Trusted, Trend-Setting Jewellery News & Media, Updates, Podcasts & more…
