Challani Group of Companies expands in Madurai with the grand launch of Lille by Challani and Fedha by Challani. Actor Andrea Jeremiah inaugurated Lille’s fine jewellery store, while Aishwarya Rajesh unveiled Fedha’s exclusive silver jewellery destination.
Lille by Challani Opens Grand New Store in Madurai
Actor Andrea Jeremiah Inaugurates Exclusive Jewellery Destination
Lille by Challani, a brand celebrated for its minimalistic gold, diamond, and platinum jewellery, marked its grand entry into Madurai with the launch of its new store at Gokhale Road, Chinna Chokkikulam (near Vishal De Mall). The inauguration, held on 4th September 2025 was graced by popular actor Andrea Jeremiah, who unveiled the store in the presence of enthusiastic guests and well-wishers.
Commitment to Timeless Elegance
Speaking on the occasion, Mr. Jayantilal Challani, Founder & Chairman, Challani Group of Companies, expressed his delight at expanding the brand’s presence in Madurai and emphasized the group’s commitment to offering timeless designs that blend elegance with simplicity.
Redefining Minimalistic Jewellery
The launch drew significant attention as Lille by Challani continues to redefine contemporary jewellery with its elegant designs starting from just ₹3999 onwards. With its presence now in Chennai, Pondicherry, and Madurai, the brand further strengthens its promise of offering minimalistic fine jewellery to a wider audience.
Fedha by Challani Unveils Grand Silver Jewellery Store in Madurai
Actor Aishwarya Rajesh Graces the Inauguration
Fedha by Challani, renowned for redefining silver jewellery with a perfect blend of legacy and innovation, celebrated the grand launch of its newest store in KK Nagar Main Road, Madurai (Opp. to E3 Police Station). The inauguration, held on 4th September 2025, was graced by acclaimed actor Aishwarya Rajesh, who officially opened the doors to the city’s biggest contemporary silver jewellery destination.
A Vision for Silver Jewellery Lovers
On this occasion, Mr. Jayantilal Challani, Founder & Chairman, Challani Group of Companies, shared his vision of making Fedha the go-to destination for silver jewellery lovers, offering creations that combine uniqueness, elegance, and exquisite craftsmanship.
Strengthening Presence Across Cities
The launch marked yet another milestone for the brand, which is known for its 92.5 sterling silver jewellery that balances tradition with modern design. With this new store, Fedha by Challani strengthens its presence across Chennai, Pondicherry, and Madurai, furthering its mission of redefining silver jewellery for the new age.
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