Dhirsons Jewellers, a Dhiraj Dhir Group brand known for its heritage, and timeless design, announces the launch of its 9-karat diamond collection, marking a shift towards accessible luxury. The collection blends elegance with thoughtful pricing at a time when rising gold costs are influencing consumer choices in fine jewellery.
Versatile Designs for Every Occasion
The collection features versatile earrings, rings, bangles, bracelets and diamond sets, each reflecting the brand’s signature aesthetic while offering enhanced versatility. From delicate everyday pieces to statement occasion wear and bridal designs, the collection caters to varied preferences and moments. The range includes light, medium and intricate craftsmanship levels, with some diamond sets featuring heavier designs for those seeking more presence.
Leadership Perspective on Fine Jewellery
“We have always believed that fine jewellery should celebrate life’s moments, not just milestones,” said Raghav Dhir, Director, Dhirsons Jewellers.” The 9-karat collection is our response to a market that values both beauty and thoughtful pricing. We are not compromising on design or craftsmanship, we are simply creating more opportunities for people to own jewellery they’ll treasure.“
Precision, Finish and Pricing
Every piece in the collection reflects Dhirsons’ commitment to precision from meticulous setting to flawless finish. The collection is priced from approximately ₹10,000 to beyond ₹10 lakh, ensuring choice across different purchasing capacities.
Legacy of Quality and Reach
With this launch, Dhirsons reinforces its legacy of thoughtful design and quality, offering a collection that brings fine jewellery within reach for a wider audience while staying true to the values that define the brand.
About Dhirsons Jewellers Pvt Ltd.
Established in 1950 in Ludhiana, Punjab, Dhirsons Jewellers Pvt. Ltd. is a trusted name in fine jewellery, known for its heritage of craftsmanship, quality, and integrity. Since expanding to Delhi in 1992, the brand has grown into one of the city’s largest jewellery destinations, offering a curated range of gold, diamond, polki, and bridal collections. With a legacy spanning over seven decades, Dhirsons continues to blend tradition with modern design, setting benchmarks in transparency, innovation, and customer trust.
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