Divine Solitaires and SGL Labs have launched the Know Your Diamond Zone, an initiative designed to bring advanced diamond screening technology closer to the retail environment and give consumers greater access to diamond verification, transparency and confidence.
Quick Summary
- Divine Solitaires and SGL Labs have launched the Know Your Diamond Zone.
- The initiative brings advanced diamond screening technology closer to the retail environment.
- Consumers can verify whether a diamond is natural or laboratory-grown, check laser inscriptions and verify Hearts & Arrows (H&A).
- Screening machines will be provided as inventory to premium Divine Solitaires partner jewellers.
- Consumers can access the technology free of charge at participating stores.
- The facility can also be used to screen jewellery purchased from another jeweller.
- The initiative aims to strengthen transparency, informed conversations and consumer confidence.
Advanced Diamond Screening Technology at Retail
A key highlight of the pavilion is the launch of the Know Your Diamond Zone, an initiative by Divine Solitaires in collaboration with SGL Labs, designed to bring advanced diamond screening technology closer to the retail environment.
Mumbai, 5th October 2026: The initiative equips Divine Solitaires’ reputed partner jewellers with advanced screening technology that can help verify key characteristics of diamonds, including whether a diamond is natural or laboratory-grown, checking laser inscriptions and verifying Hearts & Arrows (H&A).
Screening Technology Available to Consumers
The screening machines will be provided as inventory to premium Divine Solitaires partner jewellers, enabling consumers to access the technology free of charge at participating stores. The facility can also be used by consumers to screen jewellery purchased from another jeweller, extending access to diamond verication beyond the original point of purchase.
Industry Leaders Inaugurate the Machines
The machines were inaugurated in the presence of Mr. Rajesh Rokde, Chairman, GJS; Mr. Avinash Gupta, Vice Chairman, GJS; Mr. Suvankar Sen, Managing Director, Senco Gold & Jewellery; Mr. Varghese Alukkas, Managing Director, Jos Alukkas; Mr. Chirag Soni, Co-Founder & Director, SGL Labs; Ms. Shirin Bandukwalla, Co-Founder & Director, SGL Labs; and Mr. Jignesh Mehta, Founder & Managing Director, Divine Solitaires.
Divine Solitaires on Transparency and Consumer Confidence
Commenting on the collaboration, Mr. Jignesh Mehta, Founder & Managing Director, Divine Solitaires, said: “We have known SGL for more than two decades as a front-runner in diamond jewellery quality checking, with a strong reputation for consistency and high standards in India and international markets. With this latest screening technology, we are proud to associate with SGL to empower our partner jewellers across the Divine Solitaires network. Our endeavour is to equip reputed jewellers with advanced technology that enables them to offer greater transparency and condence to their consumers, making diamond verication more accessible and convenient.”
SGL Labs on Accessible Diamond Screening
Mr. Chirag Soni & Mrs. Shirin Bandukwalla, Co-Founders & Directors, SGL Labs, said: “Divine Solitaires has established itself as one of India’s leading brands in solitaire diamond jewellery, with a strong emphasis on quality, high standards and pricing transparency. We are pleased to partner with Divine Solitaires to bring advanced diamond screening technology to its network of reputed partner jewellers across the country. This collaboration will help make reliable diamond screening more accessible to jewellers and, ultimately, enable them to offer greater transparency and condence to their consumers.”
An Experience Built Around Technology and Trust
Beyond its manufacturer showcase, the SGL Experience Zone gives visitors an opportunity to engage with SGL’s technology-led approach to diamond identication, grading and quality assurance.
Technology, Certification and Research
The pavilion brings together the different facets of SGL’s work across diamond certication, technology and research, demonstrating how advanced instrumentation and scientic processes can support greater transparency across the jewellery value chain.
Bringing Screening Technology to Retail
The collaboration with Divine Solitaires further extends this philosophy from the laboratory to the retail oor. By making screening technology accessible at participating jewellers, the Know Your Diamond Zone is designed to help retailers address consumer questions, facilitate informed conversations and build condence through greater visibility and transparency.
About Divine Solitaires
Divine Solitaires is an Indian natural diamond solitaire brand offering curated diamonds backed by a Quality Guarantee Certicate and nationwide standardised and transparent pricing. The brand has a network of 200+ partner jewellers across 100+ cities in India, with a portfolio of 3,000+ designs and collections focused on natural diamond jewellery.
Expanding Consumer Access to Diamond Screening
The Know Your Diamond Zone marks a further step in the brand’s efforts to make diamond screening and consumer education more accessible at the retail level.n important role in the growth of the global coloured gemstone sector.
FAQs
What is the Know Your Diamond Zone?
The Know Your Diamond Zone is an initiative by Divine Solitaires in collaboration with SGL Labs, designed to bring advanced diamond screening technology closer to the retail environment.
What can the diamond screening technology verify?
The technology can help verify whether a diamond is natural or laboratory-grown, check laser inscriptions and verify Hearts & Arrows (H&A).
Where will the screening machines be available?
The screening machines will be provided as inventory to premium Divine Solitaires partner jewellers, where consumers can access the technology free of charge at participating stores.
Can consumers screen jewellery purchased from another jeweller?
Yes. The facility can also be used by consumers to screen jewellery purchased from another jeweller.
What is the SGL Experience Zone?
The SGL Experience Zone gives visitors an opportunity to engage with SGL’s technology-led approach to diamond identification, grading and quality assurance.
How many partner jewellers does Divine Solitaires have?
Divine Solitaires has a network of 200+ partner jewellers across 100+ cities in India.
How many designs and collections does Divine Solitaires offer?
Divine Solitaires has a portfolio of 3,000+ designs and collections focused on natural diamond jewellery.
Source: SVAR Media Network
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