Browsing: Natural Diamonds

The allure of a brilliant natural diamond is no longer a dream that only brides have the right to have! New age consumers are rewriting this wedding narrative by choosing to invest emotionally and financially in natural diamond jewellery to mark every big and little milestone in their lives.

De Beers Group, the world’s leading diamond company, marked a significant milestone in the Indian jewellery landscape with the official launch of the “Heera Hai Aapke Liye” program at IIJS Signature. The star-studded event featured actress Sonakshi Sinha, who joined Ms. Shweta Harit, Global Senior Vice President of De Beers Group and CEO of Forevermark, to unveil an initiative dedicated to making natural diamonds an integral part of daily life for the modern Indian consumer.