Ekatra Retail Ventures Pvt. Ltd. has reached a ₹100 crore valuation within 100 days of launch after raising ₹10 crore in strategic investment. As gold trades at record highs, the lab-grown diamond house is betting two years of quiet R&D on lightweight fine jewellery.
Quick Summary
- Ekatra Retail Ventures has reached a ₹100 crore valuation within 100 days of launch.
- The company has raised ₹10 crore in strategic investment.
- ₹10 crore of founder capital was deployed over two years of pre-launch development.
- Ekatra has announced Ekta Kapoor and Sussanne Khan as Co-Founders of Ekatra Jewels.
- Sussanne Khan is also Co-Founder and Design Director.
- Ekatra operates a vertically integrated, farm-to-finger model.
- The company grows and cuts its own Type IIa lab-grown diamonds.
- Ekatra holds four patented cuts, including the 108-facet Shristi Ratna™.
- Its proprietary hollow gold construction technology focuses on lightweight statement jewellery.
- The OH MY GOLD collection is the first full expression of this technology.
- Ekatra has developed more than 5,000 designs for India, the United States and the Middle East.
Ekatra Reaches ₹100 Crore Valuation Within 100 Days
Ekatra Reaches ₹100 Crore Valuation Within 100 Days of Launch, Raises ₹10 Crore in Strategic Investment
As gold trades at record highs, the lab-grown diamond house is betting two years of quiet R&D on lightweight fine jewellery
Mumbai, 19 August 2026: Ekatra Retail Ventures Pvt. Ltd., a design, technology and content company, has raised ₹10 crore in strategic investment at a valuation of ₹100 crore, within 100 days of launch. The round saw participation from strategic investors, and follows ₹10 crore of founder capital deployed over two years of pre-launch development. The capital will support brand building, retail expansion and product innovation across India and international markets.
Ekatra Announces Co-Founders and Vertically Integrated Model
Founded by Pavitra Gandhi, Ekatra has also announced Ekta Kapoor and Sussanne Khan as Co-Founders of Ekatra Jewels, with Sussanne Khan additionally taking on the role of Co-Founder and Design Director. Ekatra owns its end-to-end value chain on a vertically integrated, farm-to-finger model. The company grows and cuts its own Type IIa lab-grown diamonds — the rarest category, roughly 2% of all diamonds — and holds four patented cuts, including the 108-facet Shristi Ratna™, alongside proprietary hollow gold construction technology.
Pavitra Gandhi on Ekatra’s Vision
Pavitra Gandhi, Founder, Ekatra Jewels, said, “Ekatra was built with the belief that the future of luxury lies in owning every part of the journey, from innovation and craftsmanship to consumer experience. This investment validates our vision and gives us the momentum to scale thoughtfully, expand globally and continue creating jewellery that blends technology, design and everyday elegance.”
Vasuki Punj on Long-Term Vision
Vasuki Punj, Founder & Strategic Investor, said, “From day one, our focus has been on building a differentiated business with strong fundamentals, not chasing short-term milestones. This investment reflects confidence in our long-term vision, our integrated model and our ability to create a globally relevant luxury brand from India.”
Ekta Kapoor on Reinventing Luxury
Ekta Kapoor, Co-Founder, Ekatra Jewels, said, “Every industry eventually reaches a point where convention has to make way for reinvention. I believe luxury is at that moment today. Ekatra isn’t here to participate in the category; it’s here to challenge it, with innovation, design and a completely new way of thinking about fine jewellery. The brands that will define the future are the ones that dare to rewrite the rules, and that’s exactly what we’re building.”
Hollow Gold Technology Responds to Record Gold Prices
The announcement comes as gold trades at record highs of over ₹1.5 lakh per 10 grams in India, up more than 30% in a year, forcing the industry to confront how much metal a piece actually needs. Ekatra spent its two pre-launch years answering that question: its hollow gold construction technology delivers the scale and presence of statement jewellery using a fraction of the gold — engineering the volume rather than buying it.
OH MY GOLD Collection Brings the Concept to Life
Sussanne Khan’s newly launched OH MY GOLD collection is the first full expression of that work.
Sussanne Khan on Lightweight Statement Jewellery
Sussanne Khan, Co-Founder and Creative Director, Ekatra Jewels, said, “With the OH MY GOLD collection, we wanted to challenge the idea of what statement jewellery can feel like. The collection is built on one bold idea, jewellery can look chunky, big and luxurious without using a lot of gold. By bringing together real gold, smart engineering and lab-grown diamonds made in India, we’ve created pieces that make a statement while remaining surprisingly light and effortless to wear every day. It’s the look of heavy jewellery, without the heaviness.”
Ekatra’s Global Design Ambition
With a library of more than 5,000 designs developed for India, the United States and the Middle East, Ekatra aims to build a globally relevant luxury brand from India.
About Ekatra Jewels
Ekatra Jewels is a luxury lab-grown diamond lifestyle brand operated by Ekatra Retail Ventures Pvt. Ltd. Founded by Pavitra Gandhi and launched on International Women’s Day, 8 March 2026, the company grows and cuts its own Type IIa diamonds and holds four patented diamond designs, including the 108-facet Shristi Ratna™, alongside proprietary hollow gold construction technology. Ekatra describes itself as a design, technology and content company — a farm-to-finger house building fine jewellery for a generation that expects craft, meaning and everyday wearability in equal measure.
FAQs
What valuation has Ekatra reached?
Ekatra Retail Ventures has reached a ₹100 crore valuation within 100 days of launch.
How much strategic investment has Ekatra raised?
Ekatra has raised ₹10 crore in strategic investment.
Who founded Ekatra?
Ekatra was founded by Pavitra Gandhi. Ekta Kapoor and Sussanne Khan have also been announced as Co-Founders of Ekatra Jewels, with Sussanne Khan additionally taking on the role of Co-Founder and Design Director.
What type of diamonds does Ekatra produce?
Ekatra grows and cuts its own Type IIa lab-grown diamonds.
What is Ekatra’s hollow gold construction technology?
Ekatra’s proprietary hollow gold construction technology delivers the scale and presence of statement jewellery using a fraction of the gold.
What is the OH MY GOLD collection?
Sussanne Khan’s newly launched OH MY GOLD collection is the first full expression of Ekatra’s hollow gold construction technology.
How many designs has Ekatra developed?
Ekatra has a library of more than 5,000 designs developed for India, the United States and the Middle East.
Source: SVAR Media Network
About SVAR Media Network – India’s Best Source for Jewellery News, Magazines, Newsletters and Media
SVAR Media Network is India’s No. 1 Destination for Jewellery News, setting the gold standard in timely, trusted, & trend-driven coverage across the Gems & Jewellery industry. As the Most Followed Jewellery Magazine & Media House in India, SVAR delivers Daily Jewellery News India Updates, market insights, & global developments through its platforms like Jewellery Magazine, Newsletters, AI Powered News Bulletins, Website, Social Media, Podcasts, & much more.
Recognized as Asia’s one of the Best Media in Jewellery & one of the World’s Best Jewellery Media, SVAR Media Network sets Unparalleled Standards in the Gems & Jewellery industry. SVAR is the Most Trusted & Widely Read Voice in the Gems & Jewellery Community.
Renowned as India’s Best Jewellery Magazine & Leading Jewellery Media, SVAR blends legacy with cutting-edge innovation by delivering:
- Best in class Jewellery Magazine for the Gems & Jewellery Industry & Jewellery Enthusiasts
- Real-time AI-Powered Jewellery News via SVARA AI, the World’s First AI Anchor in Fashion, Gems & Jewellery Industry
- India’s One of the First Gems & Jewellery Podcasts
- Digital Jewellery Newsletters for professionals and enthusiasts
- ISO 9001:2015 Certification, the first in the jewellery-media sector, proving our commitment to excellence
- Asia’s First & World’s Second Meta Verified Jewellery Media Brand
Ranked #1 among the Top 5 Gems & Jewellery News Websites, Top 10 Jewellery Magazines in India, & Most Influential Jewellery Media Brands, SVAR Media Network is your Trusted Source for Accurate, Fast, & Future-Focused Jewellery News.
SVAR Media Network is India’s No 1 Digital Media in Jewellery Industry & continues to be the Leading Jewellery Magazine & a Global Leader in Jewellery Media. SVAR Media Network offers a diverse range of services, including: Monthly Magazines, Digital Newsletters, Al-Driven News Bulletins, Social Media Promotions, Website Blogs & Articles, WhatsApp Updates, Podcasts & more…
Whether you seek updates on New Launches, Trade Shows, Celebrity Campaigns, Trends or Market Movements, SVAR is the Authority in Jewellery News India & beyond.
Explore the World of Gems & Jewellery with SVAR Media Network — Your Best Source for Trusted, Trend-Setting Jewellery News & Media, Updates, Podcasts & more…
