Forevermark Diamond Jewellery from De Beers Group launched its first store in Chandigarh at Nexus Elante Mall, located within the mall’s newly opened jewels souk zone. Known for its exquisitely crafted everyday diamond jewellery, international designs and collections, the brand brings its distinctive craftsmanship and timeless elegance to the city’s discerning jewellery connoisseurs. The new store was inaugurated by celebrated film star Himanshi Khurana.
Brand Philosophy and Promise
Forevermark Diamond Jewellery stands for transparency, trust and a high level of confidence, catering to the varied tastes of Chandigarh’s refined jewellery lovers when buying natural diamond jewellery. The brand goes beyond the 4Cs to select among the world’s most beautiful natural diamonds, that guarantees their beauty, rarity and responsible sourcing.
Leadership Perspective
Speaking about the launch, Shweta Harit, Global Senior Vice President at De Beers Group and CEO of Forevermark, said, “Natural diamonds remain the most timeless expression of luxury, increasingly chosen by modern Indian women who seek authenticity, rarity and lasting emotional value in what they wear. At Forevermark, our focus is on creating natural diamond jewellery that reflects responsible sourcing, exceptional craftsmanship and refined international designs. Our decision to expand into Chandigarh is inspired by the city’s emergence as one of India’s fastest-growing luxury markets and by a discerning clientele with a deep appreciation for quality and design excellence. We look forward to bringing an elevated Forevermark experience to customers here and becoming part of their most meaningful celebrations and milestones.”
Strategic Partnership
For the opening of this exclusive boutique at Nexus Elante Mall in Chandigarh, Forevermark Diamond Jewellery from De Beers Group is proud to partner with Vismay Jewels.
Partner Perspective
Speaking on the launch, Tanya and Kritin Garg, Partners at Vismay Jewels, said, “We are truly inspired by the vision with which De Beers Group has crafted Forevermark Diamond Jewellery for the modern Indian woman. As the master franchisees for Forevermark, it is our honour to bring these contemporary diamond jewellery collections to the refined women of Chandigarh through our very first Forevermark boutique at Elante Mall.”
Celebrity Presence
Adorned with beautiful Forevermark diamond jewellery from the signature Icon collection, film star Himanshi Khurana said, “Natural diamonds have always made me feel confident, timeless and truly unique, which is why being part of the Forevermark Diamond Jewellery store launch in Chandigarh is so special. I love the brand’s exquisite craftsmanship and international designs especially the Icon collection which I am wearing today as well as the stunning solitaire range available in the store that beautifully celebrates individuality and rare moments.”
Store Experience and Offerings
The new boutique offers an immersive luxury experience and showcases a wide range of diamond jewellery collections right from everyday pieces to statement high jewellery & bridal collections across the brand’s signature collections like Icon, Avaanti, Twogether and more. The elegant space also features the brand’s special solitaire lounge alongside international collections designed in Italy, reflecting a perfect blend of contemporary design and timeless craftsmanship.
Expansion Strategy
With its entry into Chandigarh, Forevermark continues to strengthen its presence across India’s key luxury destinations, bringing its legacy of exceptional diamond craftsmanship and design closer to the region’s discerning jewellery lovers.
Additional Information
For more information visit: https://in.forevermark.com/ & @forevermarkbydebeers
Store Address: Jewel Souk, LCF, Unit No. 10, Ground Floor, Nexus Elante Mall, Chandigarh – 160002.
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