Gargi by P.N. Gadgil & Sons, one of India’s fastest-growing fashion jewellery brands, has reached a major milestone by opening stores in 50 Shoppers Stop locations across the country. This growth is a key step in the brand’s goal of making stylish, high-quality fashion jewellery available to picky customers all over the country.
Strategic Retail Partnership Milestone
The 50th shop-in-shop store is the end of Gargi’s strategic partnership with Shoppers Stop, which started in early 2023. Gargi started out in a few places in Mumbai and Thane, but now it has stores in major cities like Bangalore, Hyderabad, Kerala, Pune, Kanpur, Jaipur, Dehradun, Mohali, Surat, and many more. It sells its signature collections of sterling silver, brass, and diamond jewellery to fashion-conscious shoppers in India’s many markets.
Leadership Perspective on Growth
“Reaching 50 Shoppers Stop locations is more than just a number; it shows our dedication to bringing Gargi’s vision of affordable luxury to every part of India,” said Aditya Modak, Co-founder of Gargi by P.N. Gadgil & Sons. “This partnership with Shoppers Stop has helped us reach customers who value quality craftsmanship, modern design, and the history that comes with being part of the nearly 200-year legacy of P.N. Gadgil & Sons. Each store is a link between our old-fashioned values and the new goals of today’s jewellery lovers.”
Shop-in-Shop Brand Experience
Gargi’s shop-in-shop model at Shoppers Stop has been a big hit because it gives customers a full brand experience in the safe setting of India’s top department store chain. The stores have over 15,000 SKUs from Gargi, including trendy sterling silver jewellery, fashion-forward brass jewellery, and the brand’s new diamond collection, which includes 9, 12, 14, and 18-carat gold pieces that cost between Rs 5,000 and Rs 50,000.
Strong Business Performance
Gargi has grown a lot since it started in December 2021. It has given investors great returns and become a publicly traded company with a market cap of more than Rs 1,100 crore. The brand’s success comes from its unique place at the crossroads of traditional and modern design, as well as the operational excellence of P.N. Gadgil & Sons, a company that makes more than Rs 8,500 crore a year.
Expansion and Marketing Strategy for 2026
Gargi’s plan for 2026 includes strengthening its omnichannel presence and reaching customers in both metropolitan and tier-2 cities. The expansion into 50 Shoppers Stop stores fits with this plan. Brand ambassador Mithila Palkar is continuing her partnership with Gargi for a second year in a row. This gives the brand a great chance to connect with customers and build long-lasting relationships with India’s modern jewellery buyers.
Focus on Millennials and Gen Z
Gargi’s collections are perfect for millennials and Gen Z shoppers who want jewellery that can be worn every day and on special occasions. The brand’s dedication to quality is shown by the fact that it only uses 92.5% certified sterling silver, high-quality brass, and IGI-certified diamonds. This makes sure that every piece is both beautiful and real.
Future Growth Vision
As Gargi grows, with plans for more company-owned and franchise stores across India, the 50-store milestone with Shoppers Stop shows that the brand can grow while staying true to its core values of quality, accessibility, and timeless elegance.
About Gargi by P.N. Gadgil & Sons
Gargi by P.N. Gadgil & Sons is a top fashion jewellery brand that started in 2021 as a way to build on the 193-year-old legacy of P.N. Gadgil & Sons. The brand makes modern, affordable fashion jewellery out of 92.5% sterling silver, brass, and diamonds to meet the changing tastes of modern Indian customers. Gargi has a market value of more than Rs 1,100 crore and has stores in more than 100 places across India. The company combines traditional craftsmanship with modern design sensibilities to make jewellery that celebrates style and individuality.
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