GRT Jewellers celebrates Ugadi with its Swarna Ugadi campaign, offering exclusive festive benefits on gold, diamond, and silver jewellery while embracing tradition and modern shopping experiences.
Brand Legacy and Presence
GRT Jewellers stands as a symbol of trust passed down through generations, rooted in tradition since 1964. Renowned for its fine craftsmanship and enduring values, the brand offers an extensive range of gold, diamond, platinum, silver, and gemstone jewellery. With over 66 showrooms across Andhra Pradesh, Telangana, Tamil Nadu, Puducherry, and Karnataka, along with one international showroom in Singapore, GRT Jewellers continues to celebrate artistry and authenticity while delighting customers with special festive offerings year after year.
Ugadi Campaign Overview
Continuing its long-standing festive tradition, GRT Jewellers has announced its special Ugadi campaign, ‘Swarna Ugadi,’ marking the season of new beginnings with a range of attractive benefits for customers across South India. Ugadi, widely celebrated as a festival symbolizing prosperity and fresh starts, is often considered an auspicious time to invest in gold and celebrate with family.
Festive Offers and Benefits
As part of the Swarna Ugadi offers, the brand is extending Rs 250 less per gram on gold jewellery purchases and Rs 100 extra per gram on old gold exchange. Customers can also avail 12.5% off on diamond and uncut diamond value (excluding solitaires), 25% off on wastage (VA) for silver articles, and 10% off on the MRP of silver jewellery. The offers are available for a limited period.
Leadership Perspective
Mr. G.R. ‘Anand’ Ananthapadmanabhan, Managing Director, GRT Jewellers, stated: “We are delighted to present our Swarna Ugadi campaign to our valued customers. For this special occasion, we have introduced exclusive festive benefits designed to offer exceptional value. With festivals like Ugadi, we continue to strengthen the bond we share with our customers.“
Customer Experience and Innovation
Mr. G.R. Radhakrishnan, Managing Director, further added: “We invite everyone to celebrate this Ugadi as a ‘Swarna Ugadi’ with us and welcome prosperity into their homes. Along with our in-store experience, customers can explore GRT LIVE Video Shopping and shop comfortably from their homes through grtjewels.com. We have also introduced ‘Instagold,’ a smart digital gold savings program that enables customers to invest in gold in a simple and secure manner in today’s digital era.”
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