The Indian Association for Gold Excellence and Standards (IAGES) continues to strengthen trust and transparency in India’s gold industry through its Accredited Partner Directory. Hosting more than 700 verified outlets across 200+ cities, the platform enables consumers to easily locate accredited gold businesses while encouraging ethical practices and formalisation of the country’s gold ecosystem.
Quick Summary
- IAGES Accredited Partner Directory now hosts over 700 verified partner outlets.
- The directory covers more than 200 cities across India.
- Consumers can search accredited businesses by brand, location, or category.
- Listed entities include jewellers, refiners, bullion traders, manufacturers, hallmarking centres, and digital gold retailers.
- IAGES follows a stringent code of ethical business practices for accredited partners.
- The ‘#PehlaCheckIAGES’ campaign has reached over 50 million consumers.
- The initiative supports transparency, trust, and formalisation of India’s gold industry.
Growing Network of Verified Gold Businesses
The Accredited Partner Directory launched by the Indian Association for Gold Excellence and Standards (IAGES) in November, 2025, has gained significant momentum among consumers and gold businesses since its inception. This one-stop digital platform now hosts a growing network of over 700 IAGES partner outlets across 200 cities, allowing consumers to find verified, trusted jewellers nearest to them before they step out to buy or exchange gold.
Commitment to Ethical Standards
An IAGES verified business follows a stringent code of conduct that mandates accountability, responsibility and ethical conduct across its entire value chain. IAGES’ Accredited Partner Directory offers consumers trust, confidence and peace of mind, allowing them to explore and choose these verified, third-party assessed gold jewellers nearest to them either by brand name, location, or category.
Comprehensive Industry Representation
The accredited entities appearing in the directory includes strong national, regional and city based large, medium and small retailers. The directory not only includes verified gold jewellers, but also lists gold refiners, bullion traders, manufacturers and assaying and hallmarking centres and digital gold retailers.
IAGES CEO on Industry Transformation
“The growing list of partners in the IAGES Accredited Partner Directory reflects the gold industry’s readiness to adopt transparent and compliant business practices, building consumer confidence and trust while slowly formalising the gold ecosystem in India. We invite all gold businesses to come forward and join the movement to transform India’s gold industry, one accreditation at a time!” said Kaushlendra Sinha, CEO, IAGES.
Consumer Awareness Campaign Gains Momentum
IAGES is currently running a consumer awareness campaign – ‘Before you exchange or buy gold #PehlaCheckIAGES’ to spread the word about the importance of buying gold only from a verified, credible retailer. The successful campaign has reached 50 million+ consumers through online and offline mediums while the IAGES website is seeing massive hits everyday as consumers check the directory to verify a gold business.
Marketing Leadership Speaks
“Clearly, the IAGES Accredited Partner Directory has been much anticipated by consumers, gold jewellers and gold businesses entities alike! We are happy to finally share this growing database with the world even as we continue to work towards our goal of changing the gold-buying mindset in India as the first, crucial step towards formalising the industry,” said Sumeet Deoda, Vice President – Marketing and Communication, IAGES.
FAQs
What is the IAGES Accredited Partner Directory?
It is a digital platform that helps consumers locate verified and accredited gold businesses across India.
How many businesses are listed in the directory?
The directory currently features more than 700 accredited outlets across over 200 cities.
Who can be listed in the IAGES directory?
Verified gold jewellers, refiners, bullion traders, manufacturers, assaying and hallmarking centres, and digital gold retailers.
What is the purpose of the ‘#PehlaCheckIAGES’ campaign?
The campaign encourages consumers to verify gold businesses through IAGES before buying or exchanging gold.
How can consumers access the directory?
Consumers can search the directory online through the IAGES website.
Source: SVAR Media Network
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