Jos Alukkas has announced its ‘Season of Diamonds’ campaign, offering exclusive discounts, complimentary diamond jewellery gifts, gold exchange benefits, and premium natural diamond collections across its 60-plus showrooms from 10 to 31 July 2026.
Browsing: Consumer Awareness
The IAGES Accredited Partner Directory has emerged as a trusted platform featuring over 700 verified gold businesses across more than 200 cities, helping consumers locate accredited jewellers and strengthening transparency in India’s gold industry.
VBJ inaugurates its all-new flagship showroom at Anna Salai, Chennai, featuring a 14,000 sq. ft. multi-level retail experience, Atelier VBJ, and expansion across India and the US.
The #PehlaCheckIAGES campaign is reshaping India’s gold-buying behavior by encouraging consumers to verify jewellers before purchase, fostering transparency and trust across the industry.
The Indian Association for Gold Excellence and Standards (IAGES), a Self-Regulatory Organisation established by and for the Indian gold industry, has unveiled an exciting new campaign #PehlaCheckIAGES to elevate gold industry standards across the country.
