Jewellery is the country’s second-largest industry, and events like the Jaipur Jewellery Show (JJS) play a crucial role in strengthening the personal and organisational relationships that sustain it. This was stated by Mr. Pritesh Patel, President and CEO of the Gemological Institute of America, Inc. (GIA), while addressing the inaugural ceremony of the country’s No. 1 B2B and B2C jewellery exhibition—the Jaipur Jewellery Show (JJS)—at the Novotel Jaipur Convention Centre, Sitapura, today, where he was speaking as the Chief Guest. The theme of the show this year is “Coloured Gemstones – Shaping Dreams in Every Color.
GIA and the Foundation of Consumer Trust
Mr. Patel also talked about enhancing customer trust is important. Highlighting GIA’s role, he said that GIA was founded with one single mission of protecting consumers through educating them. GIA’s work is backed by research and science. 32,000 verified samples are used to determine origin of gemstones. Foundation is the research of GIA and it plays a pivotal role in storytelling of gemstones. This research foundation not only enhances the scientific basis for origin reporting, but also plays a pivotal role in the storytelling of gemstones by enabling accurate, science-backed narratives about where and how gems were formed.
Market Trends and Global Opportunities
Executive Director of Kalyan Jewellers, Rajesh Kalyanaraman, said that the recent rise in gold prices has led to a significant surge in demand for gemstones, both in India and across international markets. He noted that driven by strong design innovation as well as the inherent attractiveness of coloured gemstones, this is an opportune time to introduce and expand gemstone offerings globally.
Economic Growth and Value Assurance
Mr. Kalyanraman further emphasised the importance of re-purchase assurance and guaranteed resale value in gemstones, stating that these factors can potentially multiply sales threefold. Highlighting India’s economic trajectory, he added that as the country moves steadily towards becoming the world’s third-largest economy, design, creativity and innovation will remain at the forefront of the jewellery industry’s growth.
Gemstones and the Pink City
Chairman of Gems and Jewellery Council, Mr. Rajesh Rokde noted that the Pink City is globally renowned for its gemstones, and that the timing of JJS — held in December, coinciding with the wedding season is highly favourable for the industry. Mr. Rokde further underlined that India’s gems and jewellery sector is vast, generating large-scale employment and making a significant contribution to the country’s GDP.
Infrastructure and National Vision
President, Bharat Diamond Bourse, Mr. Anoop Mehta, said that with the development of infrastructure, the country has strong potential to become a global jewellery capital. He further stated that the Prime Minister’s vision of a 5 trillion dollar economy places the gems and jewellery sector in a pivotal role, given its significant contribution to exports, employment and economic growth.
Policy Progress and Market Focus
Chairman of National Gems and Jewellery Council of India, Mr. Pramod Agrawal (Derewala), in his address, stated that owing to the industry-friendly policies of the Government of India, the gems and jewellery sector is progressing steadily. Mr. Agrawal highlighted several important points, including the Government’s support to the MSME sector and the need to make hallmarking mandatory for silver jewellery. He also emphasised that the industry must focus equally on the domestic market as it does to exports.
International Engagement and Sustainability
JJS Honorary Secretary, Mr. Rajiv Jain, highlighted that this year JJS has welcomed trade delegates from Taiwan, Dubai, Nepal and Uzbekistan, along with participants from 9 other countries, and is expected to attract nearly 50,000 domestic and international visitors over the course of the show. He added that, as part of its outreach efforts, JJS conducted roadshows in Kolkata and Chennai to strengthen industry engagement. Emphasising sustainability, he noted that the show has actively worked towards reducing carbon emissions and aligning its operations with broader environmental goals.
Structured Growth and Team Effort
JJS Vice Chairman, Mr. Dinesh Khatoria, stated that the organising committee has introduced a redesigned layout with segment-wise allotment to create a more structured and efficient experience for both exhibitors and visitors. He credited the remarkable success of the show to the tireless efforts and trust of all the associates, exhibitors, visitors, vendors, and the dedicated members of the JJS Organising Committee.
Record-Breaking Participation
The inaugural session was moderated by JJS Joint Secretary, Mr. Ajay Kala. He shared that JJS 2025 features a record 1,227 booths with 90% being repeat exhibitors, and there is a waiting list of 350 exhibitors. This makes this edition larger and more impactful than ever, and reaffirming its position as one of India’s most significant trade shows.
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