IVE’s Jang Won-young joins BVLGARI as global ambassador. Discover her inspiring quotes, BVLGARI’s statement, and her debut at the Kaleidos exhibition in Tokyo.
Jang Won-young Joins BVLGARI as Global Ambassador
IVE’s Jang Won-young is stepping into the world of luxury as BVLGARI’s newest global ambassador. The 20-year-old star expressed her excitement, saying:
“Please look forward to the dazzling journey I will embark on with BVLGARI.”
BVLGARI on Why They Chose Jang
In their official statement, the Italian jewellery house shared what drew them to her unique charm:
“Jang Won Young’s genuine and bright energy, positive attitude, and her continuous drive to grow and take on challenges align closely with the brand’s DNA.”
This perfect synergy makes her an ideal muse for the maison’s bold, artistic vision.
Jang’s Personal Vision With BVLGARI
For Jang, the collaboration feels both meaningful and inspiring. She revealed her hopes for the partnership: “With BVLGARI, I want to awaken my full potential and freely and boldly expand my own possibilities.” Her words reflect not just glamour, but a journey of empowerment and growth alongside the heritage brand.
Debut at BVLGARI Kaleidos Exhibition in Tokyo
Jang’s first major appearance as ambassador will be at the highly anticipated BVLGARI Kaleidos: Color, Culture, and Craftsmanship exhibition. Opening in September at The National Art Center, Tokyo and running until mid-December, it is being described as BVLGARI’s largest and most ambitious showcase in Japan to date.
Nearly 350 Masterpieces on Display
The exhibition will feature close to 350 pieces—from breathtaking high jewellery to immersive art installations. It is a vibrant celebration of BVLGARI’s artistry, merging Roman opulence with Japanese refinement in a striking cultural dialogue.
More Than Just Glamour: A Storytelling Partnership
This collaboration represents more than prestige. Much like Jang herself, the Tokyo showcase embodies modern elegance and meaningful artistry. With works by contemporary female artists included, the event highlights BVLGARI’s dedication to cultural storytelling and innovation.
Jang Won-young as a Global Icon
From K-pop stages to international fashion campaigns, Jang continues to prove her versatility and star power. Her elegance, confidence, and fearless ambition make her the perfect face for BVLGARI. As she embarks on this new chapter, her words ring true—this journey is set to be as dazzling as the jewels she now represents.
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