Jos Alukkas, a trusted name in quality, innovation, and trendy jewellery in India, has today announced the launch of Augmented Reality (AR) experience on its website, developed in partnership with mirrAR, allowing customers to virtually try on jewellery from their smart devices.
Introduction Of AR Feature
The new AR feature enables customers to view and try necklaces, earrings, bangles, and rings, etc using the device camera and bringing in an added layer of confidence to online jewellery shopping. By blending advanced AR technology with traditional jewellery craftsmanship, the brand aims to redefine the online shopping experience for customers across India and globally.
Leadership Perspective
“Jewellery is deeply personal, and customers often want to see how a piece looks on them before making a purchase. With this new AR feature, we are bringing the showroom experience directly to our customers’ screens. It reflects our continued efforts to align traditional retail strengths with evolving digital expectations”, said John Alukkas, Managing Director, Jos Alukkas.
How The Virtual Try On Works
Customers can visit the brand’s website https://www.josalukkasonline.com/ and select on a desired jewellery and choose the ‘Virtual Try-On’ option and see the jewellery appear on them through their device camera. The feature works seamlessly across most modern smartphones and desktops without requiring any additional downloads.
Enhancing Customer Confidence
AR not only offers a convenient online shopping experience, it allows customers to feel confident with their purchase decisions, ultimately increasing conversion rates while reducing returns. The feature also appeals to younger, tech-oriented customers further reinforcing the brand’s efforts to expand its reach to a wider and more digitally connected audience.
Technology Collaboration
“We are excited to collaborate with Jos Alukkas to bring cutting-edge AR technology to the jewellery industry. This solution bridges the gap between physical and digital retail, helping customers shop with confidence online,” said Meghna Saraogi, Founder and CEO, mirrAR.
Digital Transformation Strategy
The introduction of AR comes as part of Jos Alukkas’ broader digital transformation strategy aimed at enhancing customer engagement, improving online conversions, and delivering a premium omnichannel experience.
Feature Availability
Customers can explore the new feature made available on www.josalukkasonline.com.
About Jos Alukkas
Jos Alukkas is a name to reckon in the jewellery industry. Designing jewellery in gold, diamond and platinum for over six decades, Jos Alukkas is the first ISO 9001:2000 certified jewellery group in the world showcasing BIS certified 916 hallmarked gold. The jewellery brand has become a trusted name in quality, innovation, trendy jewellery, with 60-plus showrooms and an online store too. Jos Alukkas is committed to the quality and purity of the jewellery crafted. Jos Alukkas group is now headed by Sri. Jose Alukkas, Chairman, Jos Alukkas. His three sons, Sri. Varghese Alukkas, Sri. Paul. J. Alukkas and Sri. John Alukkas as the Managing Directors have revolutionized the market with the innovative concept of the gold supermarket.
About SVAR Media Network – India’s Best Source for Jewellery News, Magazines, Newsletters and Media
SVAR Media Network is India’s No. 1 Destination for Jewellery News, setting the gold standard in timely, trusted, & trend-driven coverage across the Gems & Jewellery industry. As the Most Followed Jewellery Magazine & Media House in India, SVAR delivers Daily Jewellery News India Updates, market insights, & global developments through its platforms like Jewellery Magazine, Newsletters, AI Powered News Bulletins, Website, Social Media, Podcasts, & much more.
Recognized as Asia’s one of the Best Media in Jewellery & one of the World’s Best Jewellery Media, SVAR Media Network sets Unparalleled Standards in the Gems & Jewellery industry. SVAR is the Most Trusted & Widely Read Voice in the Gems & Jewellery Community.
Renowned as India’s Best Jewellery Magazine & Leading Jewellery Media, SVAR blends legacy with cutting-edge innovation by delivering:
- Best in class Jewellery Magazine for the Gems & Jewellery Industry & Jewellery Enthusiasts
- Real-time AI-Powered Jewellery News via SVARA AI, the World’s First AI Anchor in Fashion, Gems & Jewellery Industry
- India’s One of the First Gems & Jewellery Podcasts
- Digital Jewellery Newsletters for professionals and enthusiasts
- ISO 9001:2015 Certification, the first in the jewellery-media sector, proving our commitment to excellence
- Asia’s First & World’s Second Meta Verified Jewellery Media Brand
Ranked #1 among the Top 5 Gems & Jewellery News Websites, Top 10 Jewellery Magazines in India, & Most Influential Jewellery Media Brands, SVAR Media Network is your Trusted Source for Accurate, Fast, & Future-Focused Jewellery News.
SVAR Media Network is India’s No 1 Digital Media in Jewellery Industry & continues to be the Leading Jewellery Magazine & a Global Leader in Jewellery Media. SVAR Media Network offers a diverse range of services, including: Monthly Magazines, Digital Newsletters, Al-Driven News Bulletins, Social Media Promotions, Website Blogs & Articles, WhatsApp Updates, Podcasts & more…
Whether you seek updates on New Launches, Trade Shows, Celebrity Campaigns, Trends or Market Movements, SVAR is the Authority in Jewellery News India & beyond.
Explore the World of Gems & Jewellery with SVAR Media Network — Your Best Source for Trusted, Trend-Setting Jewellery News & Mediapp Updates, Podcasts & more…
