Platinum jewellery emerged as the defining highlight of the 98th Academy Awards, with Hollywood’s biggest stars showcasing exceptional diamond pieces set in platinum, reinforcing its status as the ultimate choice for red carpet luxury.
Platinum Takes Center Stage
The 98th Academy Awards showcased some of the most spectacular jewelry moments of awards season, with platinum serving as the setting of choice for many of the evening’s standout looks. Celebrated for its rarity, strength and naturally luminous white color, platinum provided the perfect foundation for extraordinary diamonds and rare gemstones worn by Hollywood’s leading talent.
Celebrity Style and Trends
From dramatic diamond necklaces to men’s striking brooches, stylists selected platinum designs that combined timeless sophistication with bold creativity. The evening’s red carpet featured a range of platinum jewelry styles worn by Teyana Taylor, Mikey Madison, Elle Fanning, Channing Tatum and Usher, reflecting the metal’s versatility and enduring place in high jewelry.
Leading Jewellery Houses
Renowned jewelry houses including Tiffany & Co., Cartier, Fred Leighton, Kwiat, and Lorraine Schwartz, presented exceptional platinum creations worn by nominees and presenters, further highlighting platinum’s status as the ultimate setting for fine jewelry.
Key Jewellery Trends
Platinum Jewelry Highlights from the 98th Academy Awards Red Carpet:
Statement diamond necklaces and men’s brooches emerged as two of the evening’s most prominent platinum jewelry trends.
Teyana Taylor’s Platinum Look
- Teyana Taylor wearing Tiffany & Co. jewelry set in platinum
- Necklace with a diamond (over 18-carats) and diamond accents, set in platinum
- Earrings with diamonds (over 12 total carats) and diamonds, set in platinum
- Ring with a diamond (over 11-carats) and diamond accents, set in platinum
- Ring with a diamond (over 9 total carats), set in platinum
Mikey Madison’s Platinum Look
- Mikey Madison wearing Tiffany & Co. jewelry set in platinum
- Necklace with a diamond (over 6 total carats) and diamond accents, set in platinum
- Earrings with diamonds (over 8 total carats), set in platinum
- Ring with a diamond (over 6 carats) and diamonds, set in platinum
Elle Fanning’s Platinum Look
- Elle Fanning wearing a Cartier necklace set in platinum
- Cartier Collection transformable necklace (Cartier Paris. 1903) with round old-cut diamonds, set in platinum.
Usher’s Platinum Look
- Usher wearing Fred Leighton and Kwiat jewelry set in platinum
- Kwiat Asscher cut diamond studs (2-carats each), set in platinum
- Fred Leighton Ebony and diamond earrings by Antonia Miletto, set in platinum
- Fred Leighton 1930’s diamond clip brooch, set in platinum
Zoe Saldaña’s Platinum Look
- Zoe Saldaña wearing Cartier earrings and a necklace set in platinum
- Cartier En Équilibre Chapter 3 High Jewelry necklace with rubies and diamonds, set in platinum
- Cartier High Jewelry earrings with diamonds, set in platinum
About PGI
ABOUT PLATINUM GUILD INTERNATIONAL (PGI)
Platinum Guild International (PGI) is a marketing organization with the vision to develop the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of China, India, Japan and USA. Since then, jewellery development has demonstrated a strong track record in delivering results.
PGI Programmes and Initiatives
Through various programmes, both direct-to-consumer and in collaboration with jewellery retailers and manufacturers, PGI creates consumer-ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery.
Consumer Awareness and Global Presence
PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique properties as a precious metal for fine jewellery.
In addition, PGI works globally with collaborative partners running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with strategic planning, marketing, retail, design, and business development experts.
Funding and Industry Support
PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.
Purity Assurance Programme
PURITY ASSURANCE PROGRAM
PGI has partnered with TUV India Pvt Ltd to implement a robust audit programme to ensure the purity of platinum under its programme. TUV is one of the country’s first certification bodies and has been closely associated with the quality revolution in India.
Quality Commitment
Under Platinum Guild India’s quality assurance programme, each piece of jewellery has an assured purity as high as 95%. And as proof of this assurance, every piece is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery.
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