Jos Alukkas has partnered with M4marry to expand its ‘Second Sunrises’ campaign, reinforcing the idea of embracing new beginnings and supporting individuals seeking second marriages through meaningful connections.
Quick Summary
- Jos Alukkas partners with M4marry for the ‘Second Sunrises’ campaign
- Focus on supporting individuals seeking second marriages
- Campaign builds on emotional storytelling and inclusivity
- Features ad film and podcast initiatives
- Aims to foster meaningful relationships and new beginnings
- Highlights innovation in matchmaking and jewellery branding
Building on a Strong Campaign Narrative
The collaboration builds on Jos Alukkas’ recent campaign featuring actor Dulquer Salmaan, which included the launch of the ad film ‘My Best Friend’s Wedding’. The film starred Suhasini Maniratnam and Keerthy Suresh and beautifully portrayed the emotional bond between a mother and son on the day of her wedding—Reinforcing the idea that it is never too late to embrace new beginnings.
Expanding the Story Through Conversations
Further strengthening this narrative, Jos Alukkas also introduced its podcast Second Sunrises, hosted by Suhasini Maniratnam, featuring inspiring conversations with women from cinema, media, sports, and literature.
Leadership Perspective on the Partnership
Commenting on the partnership, John Alukkas, Managing Director, Jos Alukkas, said, “At Jos Alukkas, we believe in walking the talk. Our campaigns are designed to resonate deeply, reflect real-life values, and inspire progressive conversations around relationships. We are happy that the campaign is opening more dialogue and empowering individuals to take a step in the right direction. Campaigns by Jos Alukkas go beyond storytelling or simply reflecting relationships—we believe everyone should have the courage to shape their own life narratives.”
M4marry’s Vision for Meaningful Connections
Smitha Vasudevan, Head of Digital Classifieds at Malayala Manorama, M4marry, said, “We are proud to partner with Jos Alukkas in celebrating the power of new beginnings. M4marry’s ‘Second Sunrises’ offers a safe and secure platform for members to connect with those with similar interests and hopes. We trust this platform will serve as a strong foundation, supporting many individuals in discovering new beginnings and building meaningful, lasting relationships. This collaboration reflects our shared commitment to inclusivity, integrity, and the power of genuine companionship. We believe it will help people connect with confidence and embrace relationships with those who resonate with them.”
Product Innovation Supporting Fresh Starts
Sheril Maria Abraham, Product Head, M4marry, said, “M4marry’s ‘Second Sunrises’ is designed to offer a seamless experience for those seeking fresh beginnings. With ‘Second Sunrises,’ we have engineered a global, inclusive platform that addresses the specific requirements of individuals seeking fresh beginnings. Our goal was to eliminate traditional friction points in the matchmaking process, providing a space that respects privacy while fostering genuine connection. Partnering with Jos Alukkas allows us to align our vision with a brand that embodies the values of trust and celebration, ensuring our users feel empowered as they embrace their next chapter.”
About Jos Alukkas
Jos Alukkas is a name to reckon in the jewellery industry. Designing jewellery in gold, diamond and platinum for over six decades, Jos Alukkas is the first ISO 9001:2000 certified jewellery group in the world showcasing BIS certified 916 hallmarked gold. The jewellery brand has become a trusted name in quality, innovation, trendy jewellery, with 60-plus showrooms and an online store too. Jos Alukkas is committed to the quality and purity of the jewellery crafted. Jos Alukkas group is now headed by Sri. Jose Alukkas, Chairman, Jos Alukkas. His three sons, Sri. Varghese Alukkas, Sri. Paul. J. Alukkas and Sri. John Alukkas as the Managing Directors have revolutionized the market with the innovative concept of the gold supermarket.
For more information, please visit www.josalukkasonline.com
About M4marry
M4marry, is a fast-growing matrimonial platform dedicated to helping individuals and families find meaningful, lasting relationships rooted in the values of Indian marriages. With a deep understanding of the cultural importance of partner selection, the platform connects like-minded communities—enabling brides, grooms, and their families to discover compatible matches based on shared beliefs and aspirations. Offering access to a large, authenticated database of profiles across South Indian communities, including Malayalees, Tamilians, Kannadigas, and Telugus, M4marry provides a seamless user experience with advanced search tools, horoscope generation, and robust privacy and security features, ensuring a safe and efficient matchmaking journey. https://www.m4marry.com/second-marriage
FAQs
What is the ‘Second Sunrises’ campaign?
It is a campaign by Jos Alukkas focused on celebrating new beginnings, especially for individuals seeking second marriages.
Who has Jos Alukkas partnered with?
Jos Alukkas has partnered with M4marry, a matrimonial platform.
What is the purpose of this collaboration?
The collaboration aims to create a safe and inclusive platform for individuals to find meaningful relationships and embrace new beginnings.
What content initiatives are part of the campaign?
The campaign includes an ad film and a podcast featuring inspiring stories and conversations.
What makes M4marry unique?
M4marry offers a secure platform with advanced search tools, privacy features, and a large database of verified profiles.
Source: SVAR Media Network
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