Joyalukkas and Kalyan Jewellers have been awarded work orders by the Government of Tamil Nadu in a 70:30 ratio for supplying 1,28,499 one-gram gold rings under the state’s “Thai Maman Thanga Mothiram Thittam”. Joyalukkas emerged as the lowest bidder in the tender by quoting just ₹0.01 per ring towards making charges and other additional costs, excluding the price of gold, while Kalyan Jewellers subsequently agreed to match the same price. The initial government order covers the first four months of the scheme, while the larger programme envisages 4,41,667 one-gram gold rings.
Quick Summary
- Joyalukkas and Kalyan Jewellers have received work orders under Tamil Nadu’s “Thai Maman Thanga Mothiram Thittam”.
- Joyalukkas emerged as the L1 bidder after 11 jewellery companies participated in the tender.
- Joyalukkas quoted ₹0.01 per ring towards making charges and other additional costs, excluding the cost of gold.
- Kalyan Jewellers was the only other bidder to agree to match Joyalukkas’ L1 price.
- The government has awarded the work orders in a 70:30 ratio, with Joyalukkas receiving 70% and Kalyan Jewellers 30%.
- The first work order covers 1,28,499 one-gram gold rings for the initial four-month period.
- The broader scheme envisages 4,41,667 one-gram gold rings.
- The rings will be provided to eligible babies born in Government hospitals in Tamil Nadu from June 22, 2026.
- The scheme is scheduled to be formally launched on September 15, 2026.
- The gold price will be based on the prevailing benchmark rate, while the tendered additional charges cover costs such as making, insurance, transportation and BIS hallmarking.
Tamil Nadu Government Awards Work Orders to Two Jewellery Companies
Joyalukkas and Kalyan Jewellers have been awarded work orders by the Government of Tamil Nadu for the state’s “Thai Maman Thanga Mothiram Thittam”, a welfare initiative under which one-gram gold rings will be provided to eligible babies born in Government hospitals.
The two jewellery companies will execute the initial supply in a 70:30 ratio, with Joyalukkas receiving the larger 70% share and Kalyan Jewellers receiving the remaining 30%.
The work orders cover 1,28,499 gold rings required for the first four months of the programme.
Joyalukkas Emerges as L1 Bidder
The tender process was conducted by the Tamil Nadu Medical Services Corporation through the TN Tenders Portal on July 14, 2026.
A total of 11 leading jewellery companies participated in the tender process for the proposed procurement of one-gram gold rings.
Joyalukkas emerged as the lowest bidder (L1) after quoting just ₹0.01 per ring towards making charges and other additional costs, excluding the price of the one-gram gold itself.
The quoted amount covered additional costs associated with the supply, including making charges, insurance, transportation, packaging and BIS hallmarking, according to the state government’s clarification on the tender process.
Kalyan Jewellers Agrees to Match the L1 Price
Following the tender process, the Tamil Nadu Government approached the other participating bidders under the state’s transparency-in-tenders framework and asked whether they were willing to match the lowest quoted price.
Among the other 10 participating companies, Kalyan Jewellers was the only company to agree to match Joyalukkas’ ₹0.01 price.
Based on this, the government decided to issue work orders to both companies rather than award the entire initial requirement to a single supplier.
70:30 Supply Arrangement
With the scheme scheduled for formal launch on September 15, 2026, the Tamil Nadu Government has divided the initial supply responsibility between the two companies.
Joyalukkas, having emerged as the L1 bidder, has been allotted 70% of the work, while Kalyan Jewellers, which agreed to match the L1 price, has been allotted 30%.
Together, the companies will supply 1,28,499 one-gram gold rings required for the initial four-month period.
Larger Scheme Covers 4,41,667 Gold Rings
The broader Thai Maman Thanga Mothiram scheme envisages the procurement of 4,41,667 one-gram gold rings.
The government had earlier issued an order for the procurement of these rings, with the programme intended to benefit eligible babies born in Government hospitals from June 22, 2026.
The rings are specified to be made of gold meeting the required purity and hallmarking standards. Earlier tender details stated that the rings would be 22-carat gold with 916 hallmark certification.
Scheme to Be Launched on September 15
The “Thai Maman Thanga Mothiram Thittam” is scheduled to be formally launched on September 15, 2026, coinciding with the birth anniversary of former Tamil Nadu Chief Minister C. N. Annadurai.
The initiative is designed to honour both the newborn child and the mother while celebrating the traditional cultural role associated with the maternal uncle presenting gifts to a newborn.
The Tamil Nadu Government has also positioned the scheme as an initiative aimed at strengthening public confidence in Government healthcare facilities and commemorating childbirth in Government hospitals.
Gold Cost Separate from the Tendered Additional Charges
The ₹0.01 figure quoted by Joyalukkas should not be interpreted as the total cost of a one-gram gold ring.
The tender price excludes the cost of the gold itself. The gold will be procured based on the applicable benchmark price, while the quoted additional charge covers the specified associated costs of supplying the ring.
Tamil Nadu Medical Services Corporation Managing Director S. P. Amrith said the gold would be priced according to the India Bullion and Jewellers Association (IBJA) AM rate, the official morning benchmark used for gold and silver, on the date of purchase.
Major Welfare Programme for Newborns
The Thai Maman Thanga Mothiram scheme represents a large-scale welfare initiative centred on newborn children and mothers using Government healthcare facilities.
Under the programme, eligible babies born in Government hospitals from June 22, 2026, will receive a one-gram gold ring along with the broader welfare benefits associated with the initiative.
The programme is expected to cover a significant number of births across Tamil Nadu and is intended to encourage families to use Government healthcare facilities for childbirth.
Joyalukkas and Kalyan to Handle Initial Supply
The award gives both Joyalukkas and Kalyan Jewellers a role in executing one of Tamil Nadu’s most closely watched jewellery-related government procurement programmes.
Joyalukkas’ position as the L1 bidder and Kalyan Jewellers’ decision to match the lowest price resulted in the two companies sharing the initial supply responsibility under the 70:30 arrangement.
The initial work order for 1,28,499 rings represents the first phase of the larger programme covering 4,41,667 rings.
FAQs
What is the Thai Maman Thanga Mothiram Thittam?
The Thai Maman Thanga Mothiram Thittam is a Tamil Nadu Government welfare initiative under which eligible babies born in Government hospitals will receive one-gram gold rings.
Which companies won the contract?
Joyalukkas and Kalyan Jewellers have received work orders for the scheme.
What is the ratio between Joyalukkas and Kalyan Jewellers?
The initial work order has been divided in a 70:30 ratio, with Joyalukkas receiving 70% and Kalyan Jewellers 30%.
Why was Joyalukkas selected as the L1 bidder?
Joyalukkas emerged as the lowest bidder after quoting ₹0.01 per ring towards making charges and other specified additional costs, excluding the price of gold.
Did Kalyan Jewellers also quote ₹0.01?
Kalyan Jewellers initially submitted its own bid but subsequently agreed to match Joyalukkas’ lowest quoted price when the government sought consent from the other participating bidders.
How many rings are covered by the initial work order?
The initial work order covers 1,28,499 one-gram gold rings for the first four months of the programme.
How many rings are planned under the larger scheme?
The broader government procurement plan covers 4,41,667 one-gram gold rings.
When will the scheme officially launch?
The scheme is scheduled to be formally launched on September 15, 2026, the birth anniversary of former Tamil Nadu Chief Minister C. N. Annadurai.
From which date are babies eligible?
The scheme covers eligible babies born in Government hospitals from June 22, 2026.
Does the ₹0.01 include the cost of gold?
No. The ₹0.01 quoted by Joyalukkas is for making and specified additional costs, while the price of the one-gram gold is separate.
What gold purity is specified for the rings?
The tender specifications call for 22-carat gold with 916 hallmark certification.
Source: SVAR Media Network
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