Kalamandir Jewellers has unveiled India’s largest Platinum Experience Zone at its new flagship store in Vadodara, offering consumers a dedicated destination to explore platinum jewellery across designs, occasions and price points.
Quick Summary
- Kalamandir Jewellers has unveiled India’s largest Platinum Experience Zone in Vadodara.
- The new zone spans more than 1,000 square-feet.
- It features Men of Platinum, Platinum Evara and Platinum Love Bands.
- The zone offers platinum jewellery for everyday wear, gifting, celebrations and milestones.
- Kalamandir Jewellers now has dedicated Platinum Experience Zones across six stores.
- Exchange, buyback and the ‘One India One Price’ proposition will be offered for platinum jewellery.
Flagship Launch Strengthens Platinum Jewellery Presence in Gujarat
Kalamandir Jewellers has unveiled India’s largest Platinum Experience Zone at its new flagship store in Vadodara, creating a dedicated destination for consumers to explore platinum jewellery across designs, occasions and price points. The launch strengthens the visibility of platinum jewellery in Gujarat and complements Platinum Guild International’s (PGI) ongoing efforts to build awareness and appreciation for the metal through consumer education, design innovation and marketing.
A 1,000-Square-Foot Platinum Destination
Housed over more than 1,000 square-feet, the new zone features a wide assortment from Men of Platinum, Platinum Evara and Platinum Love Bands, including chains, bracelets, kadas, couple bands, neckwear and bangles. The collections cater to a range of needs, from everyday wear and gifting to celebrations and relationship milestones.
Strengthening Kalamandir Jewellers’ Platinum Offering
For Kalamandir Jewellers, the Vadodara flagship marks an important step in strengthening its presence in its home market of Gujarat. It also expands the jeweller’s platinum offering by giving the category greater space, visibility and variety.
Expanding Platinum Experience Across Gujarat
Kalamandir Jewellers already has dedicated Platinum Experience Zones across six of its stores. The new Vadodara flagship takes this further with its largest Platinum Experience Zone to date, expanding access to platinum jewellery in one of the brand’s key markets.
An Experience-Led Approach to Platinum Jewellery
Milan Shah – Director, Kalamandir Jewellers, shares, “At Kalamandir, we have always believed that the jewellery purchase should be an experience in itself. With platinum, we can connect with a new generation of younger consumers who are looking for jewellery that carries personal meaning and reflects who they are. Our focused approach to the category began with our first Platinum Experience Zone at Ahmedabad, and in Vadodara we have taken that thinking further. From the assortment we have curated, to the way the space is designed and serviced, every element has been shaped around the expectations of our clientele. For us, platinum is an experience-led purchase, and this zone is about giving consumers the choice, environment and level of service that such a purchase deserves.”
Premium Design and Consumer Discovery
Designed to make browsing more experience-led, the Platinum Experience Zone uses clean architectural lines, premium finishes, soft platinum-inspired tones and focused lighting to distinguish the category within the larger store. Rather than functioning simply as a display counter, the space allows consumers to see the breadth of platinum jewellery together and understand how the category can fit different styles, occasions and budgets.
Platinum Guild International Highlights Consumer Engagement
Vaishali Banerjee – Head of Global Market Development and Managing Director – India & Middle East, Platinum Guild International elaborated: “Consumers are at the heart of everything we do at PGI. We have shared a long-standing association with Kalamandir Jewellers, which has consistently championed the platinum category and helped bring it closer to younger consumers. We congratulate the entire Kalamandir Jewellers team on taking this significant step in Vadodara with the launch of India’s largest Platinum Experience Zone. This concept moves the purchase moment beyond traditional display formats by putting consumer discovery and engagement at its centre. Platinum has a set of truly distinctive attributes, and the product becomes even more meaningful when the purchase experience reflects the same attention to detail and discernment. The new Platinum Experience Zone responds to how young consumers in India increasingly want to engage with jewellery today, and sets an important benchmark for how platinum can be presented at retail.”
Platinum Jewellery for Multiple Occasions
The assortment at the Platinum Experience Zone reflects how platinum jewellery has expanded beyond a single purchase occasion. Lighter, contemporary pieces offer options for everyday wear and gifting, while bracelets, kadas, bangles, neckwear and couple bands cater to celebrations and milestone purchases.
Exchange, Buyback and One India One Price
Kalamandir Jewellers will also offer exchange and buyback facilities for platinum jewellery, along with the ‘One India One Price’ proposition, aimed at providing greater consistency and transparency across locations. These services add reassurance by making value, service and post-purchase support part of the overall buying experience.
About Platinum Guild International (PGI)
Platinum Guild International (PGI) is a marketing organization with the vision to develop the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of China, India, Japan and USA. Since then, jewellery development has demonstrated a strong track record in delivering results. Through various programmes, both direct-to-consumer and in collaboration with Jewellery retailers and manufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery.
Building Awareness for Platinum Jewellery
PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique properties as a precious metal for fine jewellery.
Global Platinum Jewellery Market Collaboration
In addition, PGI works globally with collaborative partners running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with experts in strategic planning, marketing, retail, design and business development. PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.
Purity Assurance Program
PURITY ASSURANCE PROGRAM – PGI has partnered with TUV India Pvt Ltd to implement a robust audit programme to ensure the purity of platinum under its programme. TUV is one of the country’s first certification bodies and has been closely associated with the quality revolution in India. Under Platinum Guild India’s quality assurance programme, each individual piece of Jewellery has an assured purity as high as 95%. And as a proof of this assurance, every piece is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery. A Unique Identification Number is also stamped on the jewellery in addition to the detailed description of the piece you choose for yourself. Our quality assurance programme is in place to ensure transparency and that the platinum the consumer buys is of the highest quality. After all, that is what true value is all about.
FAQs
What has Kalamandir Jewellers launched in Vadodara?
Kalamandir Jewellers has unveiled India’s largest Platinum Experience Zone at its new flagship store in Vadodara.
How large is the new Platinum Experience Zone?
The new zone is housed over more than 1,000 square-feet.
What platinum jewellery collections are available?
The zone features Men of Platinum, Platinum Evara and Platinum Love Bands, including chains, bracelets, kadas, couple bands, neckwear and bangles.
Does Kalamandir Jewellers have other Platinum Experience Zones?
Yes. Kalamandir Jewellers already has dedicated Platinum Experience Zones across six of its stores.
What services will be available for platinum jewellery?
Kalamandir Jewellers will offer exchange and buyback facilities along with the ‘One India One Price’ proposition.
What purity assurance is mentioned for platinum jewellery?
Under Platinum Guild India’s quality assurance programme, each individual piece of Jewellery has an assured purity as high as 95%, is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card.
Source: SVAR Media Network
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