KISNA Diamond and Gold Jewellery has introduced AI-powered jewellery search in 15+ major Indian languages on its website, broadening access to its collections through an intent-led discovery experience. The feature interprets customers’ natural descriptions of their requirements and connects them with relevant designs, reducing reliance on exact product names and keywords. KISNA projects a 20% increase in website searches over the next 4 months.

Quick Summary

KISNA Diamond and Gold Jewellery has launched AI-powered jewellery search in more than 15 major Indian languages.
The technology interprets natural descriptions of occasions, styles, budgets and design preferences.
KISNA projects a 20% increase in website searches over the next four months.
The feature uses jewellery-specific catalogue information to improve product discovery.
The brand will evaluate search usage, result relevance, product clicks, engagement and conversions.
KISNA operates across 28 Indian states, with over 3,000 shop-in-shop outlets and 60 exclusive showrooms.

KISNA Launches AI-Powered Jewellery Search in 15+ Indian Languages; Projects 20% Growth in Website Searches Over 4 Months

AI-Powered Search Simplifies Jewellery Discovery

The search supports both simple product queries and detailed descriptions of occasions, styles and design preferences. Customers can also specify budgets, trends and other requirements where the corresponding information is available in the catalogue. By understanding the intent behind these queries, the technology helps surface designs that shoppers may otherwise overlook through conventional navigation or keyword-based search.

KISNA’s Omnichannel Vision for Digital Jewellery Shopping

Commenting on the initiative, Ruvin Dholakia, Chief Digital Officer, KISNA, said, “The opportunity for KISNA is to bring the confidence of guided jewellery shopping into the digital journey. Our ambition is to make the breadth of our portfolio easier to explore and build greater continuity between online discovery and the in-store experience. AI-powered search is a step towards that broader omnichannel vision, strengthening the role of technology in how customers discover, consider and choose jewellery.”

Jewellery-Specific Catalogue Understanding

The technology draws on jewellery-specific catalogue understanding, encompassing KISNA’s categories, collections, product types and attributes such as design, metal and style. This enables it to function as a jewellery discovery assistant, interpreting customer requirements in the context of the brand’s available products.

Improving Search Relevance and Product Discovery

Paresh Vaidya, Head of Ecommerce, KISNA, added, “Effective search depends on translating how customers describe their requirements into relevant choices from the catalogue. We have tailored the experience to KISNA’s collections so that shoppers can express an occasion, style or preference in their own words and language. Our focus is on improving the relevance of results and helping customers discover more of the portfolio, with search patterns guiding further refinements to the experience.”

Festive and Wedding Season to Support Adoption

The festive and wedding season is expected to provide an important opportunity for adoption, as jewellery discovery becomes more closely linked to specific occasions and design preferences. KISNA will assess search usage, result relevance, product clicks, engagement and conversions to guide further enhancements. The initiative reinforces the role of its website in the wider jewellery shopping journey, supporting KISNA’s omnichannel strategy.

About KISNA Diamond & Gold Jewellery

Launched in 2005, KISNA is the flagship diamond and gold jewellery brand from the Hari Krishna Group. KISNA has established an extensive distribution network, reaching over 1,500 shop-in-shop outlets across 28 states in India. The brand now boasts 60 exclusive showrooms across the country. With ethical sourcing of diamonds from mines to market, KISNA offers an unmatched portfolio of over 10,000 unique designs. KISNA’s wide range of products includes Rings, Earrings, Pendants, Mangalsutras, Necklaces, Bangles, Bracelets, Nose Pins inclusive men’s jewellery in 14KT and 18KT gold, all 100% IGI Certified and BIS Hallmarked. The company also provides 90% Buyback and 95% Exchange on diamond jewellery, including making charges.

KISNA Diamond & Gold Jewellery’s online platform is a curated space where elegance meets convenience. As your trusted online brand, we offer a seamless shopping experience, featuring the latest diamond and gold jewellery designs. Explore timeless sophistication with KISNA, your ultimate destination for authentic and stylish pieces on www.kisna.com

FAQs

What has KISNA launched on its website?

KISNA Diamond and Gold Jewellery has introduced AI-powered jewellery search in more than 15 major Indian languages.

How does KISNA’s AI-powered jewellery search work?

It interprets customers’ natural descriptions of their requirements and connects them with relevant designs, reducing reliance on exact product names and keywords.

What growth does KISNA expect from the new search feature?

KISNA projects a 20% increase in website searches over the next four months.

What can customers specify when searching for jewellery?

Customers can describe occasions, styles, design preferences, budgets, trends and other requirements where the corresponding information is available in the catalogue.

Who commented on the initiative?

Ruvin Dholakia, Chief Digital Officer, KISNA, and Paresh Vaidya, Head of Ecommerce, KISNA, shared their perspectives on the initiative.

How will KISNA evaluate the performance of the AI-powered search?

KISNA will assess search usage, result relevance, product clicks, engagement and conversions to guide further enhancements.

How many exclusive showrooms does KISNA have in India?

KISNA has 60 exclusive showrooms across the country and over 1,500 shop-in-shop outlets across 28 states in India.

Source: SVAR Media Network

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