KISNA Diamond and Gold Jewellery, one of India’s leading jewellery brands, has rolled out a nationwide Out-of-Home (OOH) campaign featuring brand ambassadors Shahid Kapoor and Mira Kapoor. Spanning 300+ billboards across major cities, including Mumbai, Delhi, Bengaluru, Hyderabad and Kolkata, the #GiftHappiness campaign is strategically positioned along high-traffic roads, prominent commercial hubs and key shopping destinations, and is projected to generate 5+ million cumulative OOH impressions. The initiative aims to strengthen brand visibility and drive consumer engagement during the festive shopping season.

Quick Summary

KISNA Diamond and Gold Jewellery has launched a nationwide #GiftHappiness outdoor advertising campaign featuring Shahid Kapoor and Mira Kapoor.
The campaign spans 300+ billboards across major cities, including Mumbai, Delhi, Bengaluru, Hyderabad and Kolkata.
The campaign is projected to generate more than 5 million cumulative OOH impressions.
Festive offers include up to 100% off on making charges on select jewellery, 105% value on old gold exchanged towards diamond jewellery purchases, and specified buyback and exchange benefits.
The Grand Festive Lucky Draw offers shoppers a chance to win over 800 vehicles, including cars and scooters.
KISNA’s retail network includes 170+ exclusive showrooms and 1,500+ retail touchpoints across 400+ cities in India.

KISNA Launches a Nationwide Festive Outdoor Advertising Campaign

A 360-Degree Festive Marketing Strategy Across Multiple Channels

The OOH rollout is a key component of KISNA’s 360-degree festive marketing campaign, which brings together television, digital and social media, cinema advertising, influencer collaborations, print, retail branding and on-ground activations to amplify its festive gifting message across multiple consumer touchpoints.

Festive Jewellery Offers, Exchange Benefits and Lucky Draw Rewards

Featuring Shahid and Mira alongside KISNA’s diamond and gold jewellery collections, the creatives spotlight up to 100% off on making charges on select diamond and gold jewellery, 105% value on old gold exchanged towards diamond jewellery purchases, and 90% buyback and 95% exchange value on diamond jewellery, including making charges. Additional benefits include Double Gold Rate Protection with a 25% down payment and a Grand Festive Lucky Draw, offering shoppers a chance to win over 800 vehicles, including cars and scooters, under the ‘Shop. Sparkle. Win.’ proposition.

KISNA Strengthens Its Retail Presence Across India

The outdoor campaign complements KISNA’s expanding retail footprint of 170+ exclusive showrooms and 1,500+ retail touchpoints across 400+ cities in India, reinforcing its presence in key consumption markets and bringing its festive offerings closer to customers.

Parag Shah on Strengthening Brand Visibility and Showroom Footfalls

Commenting on the campaign, Parag Shah, CEO, KISNA Diamond and Gold Jewellery, said, “Festivals are an important occasion for jewellery gifting, and our focus is on making these celebrations more rewarding for customers. Our OOH strategy prioritises high-impact visibility in key markets through billboard placements in high-footfall locations close to our existing showrooms, creating a stronger connection between consumer engagement and retail footfalls. With Shahid and Mira Kapoor bringing #GiftHappiness to life, we aim to strengthen consumer recall, drive showroom footfalls and make KISNA a preferred destination for festive jewellery purchases.”

Prashant Awasthi on KISNA’s Integrated Festive Marketing Approach

Elaborating on the marketing strategy, Prashant Awasthi, Chief Marketing Officer, KISNA Diamond and Gold Jewellery, said, “Our festive marketing approach is built around building a cohesive brand experience across multiple consumer touchpoints. OOH plays a key role in this 360-degree strategy, allowing us to reinforce #GiftHappiness in high-impact locations while television, digital, cinema and retail activations extend the campaign’s reach. By combining Shahid and Mira Kapoor’s appeal with compelling festive offers, we aim to drive stronger brand recall, consumer consideration and purchase intent during this important season.”

Reinforcing KISNA’s Festive Gifting Message

Together, these touchpoints amplify the brand’s ‘Khushiyon Ke Har Pal Ke Liye KISNA’ message,reinforcing the joy of gifting and KISNA’s association with meaningful festive celebrations.

About KISNA Diamond & Gold Jewellery

Launched in 2005, KISNA is the flagship diamond and gold jewellery brand from the Hari Krishna Group. KISNA has established an extensive distribution network, reaching over 1500+ shop-in-shop outlets across 28 states in India. The brand now boasts 171 exclusive showrooms across the country. With ethical sourcing of diamonds from mines to market, KISNA offers an unmatched portfolio of over 10,000 unique designs. KISNA’s wide range of products includes Rings, Earrings, Pendants, Mangalsutras, Necklaces, Bangles, Bracelets, Nose Pins inclusive men’s jewellery in 14KT and 18KT gold, all 100% IGI Certified and BIS Hallmarked. The company also provides 90% Buyback and 95% Exchange on diamond jewellery, including making charges.
KISNA Diamond & Gold Jewellery’s online platform is a curated space where elegance meets convenience. As your trusted online brand, we offer a seamless shopping experience, featuring the latest diamond and gold jewellery designs. Explore timeless sophistication with KISNA, your ultimate destination for authentic and stylish pieces on www.kisna.com

FAQs

What is KISNA’s #GiftHappiness campaign?

KISNA’s #GiftHappiness campaign is a nationwide festive marketing initiative featuring Shahid Kapoor and Mira Kapoor across more than 300 outdoor billboards.

How many billboards are part of the KISNA festive campaign?

The campaign features 300+ billboards across major cities, including Mumbai, Delhi, Bengaluru, Hyderabad and Kolkata.

How many impressions is the campaign expected to generate?

The campaign is projected to generate more than 5 million cumulative Out-of-Home (OOH) impressions.

What festive offers are highlighted in the campaign?

The campaign highlights up to 100% off on making charges on select diamond and gold jewellery, 105% value on old gold exchanged towards diamond jewellery purchases, 90% buyback and 95% exchange value on diamond jewellery, including making charges, and Double Gold Rate Protection with a 25% down payment.

What can customers win through the Grand Festive Lucky Draw?

The Grand Festive Lucky Draw offers shoppers a chance to win over 800 vehicles, including cars and scooters, under the ‘Shop. Sparkle. Win.’ proposition.

Who are KISNA’s brand ambassadors for the campaign?

Shahid Kapoor and Mira Kapoor are the brand ambassadors featured in the #GiftHappiness festive campaign.

How extensive is KISNA’s retail network in India?

The press release describes KISNA’s expanding retail footprint as 170+ exclusive showrooms and 1,500+ retail touchpoints across 400+ cities in India.

Source: SVAR Media Network

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