Natural Diamond Council welcomes GJEPC membership under the Luanda Accord framework, strengthening global collaboration, consumer education, and long-term growth for the natural diamond industry.
Quick Summary
- Natural Diamond Council welcomed GJEPC as a member under the Luanda Accord framework.
- GJEPC became the first industry body to progress toward NDC membership.
- The partnership strengthens collaboration across the natural diamond industry.
- India continues to play a major role in the global diamond processing sector.
- The collaboration focuses on consumer education and category marketing.
- Industry leaders highlighted the importance of storytelling and long-term growth for natural diamonds.
First Paragraph for Blog
The Natural Diamond Council (NDC) has welcomed the Gem & Jewellery Export Promotion Council (GJEPC) as a member under the Luanda Accord framework, marking a major milestone for the natural diamond industry. The collaboration highlights a unified commitment toward strengthening consumer confidence, enhancing category marketing, and supporting the long-term growth of natural diamonds globally.
Natural Diamond Council Welcomes GJEPC Membership, Strengthening Industry Collaboration
Las Vegas, 28 May, 2026 – The Natural Diamond Council (NDC) is pleased to announce membership of the Gem & Jewellery Export Promotion Council (GJEPC), making it the first industry body to progress toward NDC membership under the Luanda Accord framework.
Milestone Under Luanda Accord Framework
The milestone follows GJEPC’s signing of the Luanda Accord in June 2025 and the Memorandum of Understanding during the second Luanda Accord High-Level Meeting in Cape Town in February 2026. It further reflects GJEPC’s commitment to collective industry action in support of the natural diamond sector.
India’s Central Role in the Global Diamond Industry
India sits at the heart of the global natural diamond value chain, spanning everything from cutting and polishing to a rapidly expanding domestic consumer market. As the world’s dominant diamond-processing hub, India cuts and polishes an estimated 90 percent of the world’s diamonds by volume, primarily in Surat, Gujarat.
GJEPC’s Contribution to Industry Development
Representing the country’s gem and jewellery trade, the Gem & Jewellery Export Promotion Council (GJEPC) has played a pivotal role in advancing India’s position as a global leader in the sector through trade promotion, industry development and international engagement. Against this backdrop, GJEPC’s move toward membership further strengthens industry collaboration at a time when aligned messaging, consumer education and sustained category marketing are increasingly important to supporting long-term demand for natural diamonds.
NDC CEO Highlights Importance of Partnership
Amber Pepper, CEO of the Natural Diamond Council, said: “We are thrilled to welcome GJEPC as a Member of the NDC, marking an exciting new chapter in our longstanding partnership and a powerful step forward for industry collaboration. India plays a vital role in the global natural diamond value chain, and GJEPC’s membership reflects our shared commitment to driving sustained category marketing, elevating consumer education, and championing the long-term growth and differentiation of natural diamonds. Together, we are strengthening our collective voice to celebrate the rarity, authenticity, and emotional significance of natural diamonds, inspiring consumers around the world and reinforcing the enduring value of our category.”
GJEPC Chairman Emphasises Consumer Engagement
“The Natural Diamond Council represents the voice of our industry to consumers globally, and it is important that we collectively support its efforts in the category marketing of natural diamonds, the world’s most coveted gemstone. As a new generation of modern consumers emerges, it is increasingly important that we continue to engage them through meaningful storytelling, inspiration, and education. This shared vision is what led us to become Members of the NDC and to contribute both strategically and financially to its long-term mission and growth”, added Kirit Bhansali, Chairman GJEPC
Strengthening the Future of Natural Diamonds
Together, these developments mark a strong step forward for the natural diamond industry as stakeholders across the value chain continue to work collectively to strengthen consumer confidence and support the future growth of the category.
About Natural Diamond Council (NDC)
Natural Diamond Council is a global not-for-profit organization dedicated to inspiring and educating consumers about the real, rare, and responsible values of natural diamonds and the positive impact the industry has around the world. NDC’s editorial destination, naturaldiamonds.com, is the trusted authority on natural diamonds, publishing daily stories on diamond values, history, celebrity, trends, engagement rings, buying guidance, and industry impact. Through Only Natural Diamonds—its consumer-facing digital magazine, biannual print edition, and social media ecosystem—NDC curates exclusive storytelling that celebrates natural diamonds from their extraordinary origins to their modern expressions and cultural relevance.
NDC’s Global Presence and Industry Support
NDC provides marketing and educational materials to retailers and industry partners to amplify the integrity and desirability of natural diamonds. Its members’ operations span four continents and ten countries, supporting the livelihoods of 10 million people worldwide. The organisation also has teams based in New York, Mumbai, Shanghai, London, Paris and Antwerp.
FAQs
What is the Natural Diamond Council (NDC)?
Natural Diamond Council is a global not-for-profit organization focused on promoting the values and desirability of natural diamonds through consumer education and marketing initiatives.
What is GJEPC?
The Gem & Jewellery Export Promotion Council (GJEPC) is India’s leading trade body representing the gem and jewellery industry.
What is the significance of GJEPC joining NDC?
GJEPC’s membership strengthens global collaboration within the natural diamond industry and supports long-term category marketing and consumer engagement.
What is the Luanda Accord?
The Luanda Accord is an industry framework aimed at encouraging collaboration and collective action to support the natural diamond sector.
Why is India important in the natural diamond industry?
India is the world’s leading diamond cutting and polishing hub, processing an estimated 90 percent of diamonds globally by volume.
What are the goals of this partnership?
The partnership aims to strengthen consumer confidence, promote natural diamonds through education and storytelling, and support the long-term growth of the category.
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