Senco Gold & Diamonds is hosting an exclusive jewellery exhibition at its Bikaner store from 14th to 31st August 2026, as customers begin preparing for the upcoming festive and wedding season. At the heart of the exhibition is a celebration of jewellery craftsmanship, bringing together traditional Rajasthani jewellery, regional jewellery craftsmanship and the rich karigari heritage of Kolkata that has been an integral part of Senco’s identity.

Quick Summary

Senco Gold & Diamonds is hosting an exclusive jewellery exhibition at its Bikaner store from 14th to 31st August 2026.
The exhibition celebrates traditional Rajasthani jewellery, regional craftsmanship and Senco’s Kolkata karigari heritage.
The showcase includes gold and natural diamond jewellery, lightweight traditional designs and contemporary collections.
Customers can experience live artistry, entertainment, refreshments, jewellery photoshoots and interactive activities.
An Exclusive Lucky Draw offers eligible customers opportunities to win surprise gifts and exclusive coupons.
The exhibition is designed around the upcoming festive and wedding season.

Senco Gold and Diamonds Brings Exclusive Jewellery Exhibition to Bikaner

Exhibition Brings Together Rajasthani Craftsmanship and Kolkata Karigari Heritage

The exclusive exhibition brings together traditional Rajasthani jewellery, regional craftsmanship and Senco’s Kolkata karigari heritage, alongside an extensive selection of gold and natural diamond jewellery, lightweight traditional designs, live experiences, customer engagement activities and exclusive rewards from 14th to 31st August 2026.

Senco Gold & Diamonds Hosts Exclusive Exhibition in Bikaner

Traditional Rajasthani Jewellery Takes Centre Stage

The showcase brings the breadth and versatility of Senco’s jewellery offering under one roof, highlighting the distinctive jewellery traditions of Rajasthan, with regional pieces such as Baju Bandh, Rakdi Set, Shishful, Nath, Bangdi, Panchlda, Tinlda and Kantha, These traditional creations reflect the ornate detailing, cultural influences and craftsmanship associated with the region, giving customers an opportunity to explore Rajasthan’s jewellery heritage alongside Senco’s broader collection of contemporary and traditional designs.

Senco’s Diverse Jewellery Portfolio

The exhibition also offers an opportunity to explore the wider portfolio, with brands and collections created for different expressions of jewellery and lifestyle. From lightweight gold jewellery and Aham’s contemporary men’s jewellery to couture-led designs, Vivaha’s bridal offerings and Gossip’s silver and fashion jewellery, the portfolio reflects Senco’s focus on giving customers greater choice across occasions, aesthetics and ways of wearing jewellery.

Live Artistry and Interactive Customer Experiences

Designed as more than a jewellery showcase, the exhibition brings together live artistry, entertainment, refreshments and interactive customer experiences, creating a festive environment for customers and families.

Independence Day and Teej Celebrations

The celebrations continue on 15th August with Independence Day and Teej celebrations, alongside live Mehendi Art, Nail Art and jewellery photoshoots. On 16th August, customers can enjoy further exhibition activities, including live beauty experiences and jewellery photoshoots.

Customer Engagement Activities and Grand Closing

The exhibition enters its customer engagement phase from 28th to 31st August, with a lineup of interactive activities including live Lac Bangle Making. The exhibition culminates on 31st August with Grand Customer Engagement and Closing Activities.

Exclusive Lucky Draw for Customers

Adding to the excitement is an Exclusive Lucky Draw, giving customers an opportunity to win surprise gifts and exclusive coupons. Customers making purchases eligible during the exhibition period from 14th to 31st August 2026 can participate in the draw.

Senco Gold & Diamonds on India’s Jewellery Traditions

Speaking on the occasion, Mr. Suvankar Sen, MD & CEO, Senco Gold & Diamonds, said, “India’s jewellery traditions are incredibly diverse, and that diversity is something we have always celebrated at Senco. Rajasthan has its own rich jewellery language and craftsmanship, while our roots in Kolkata have given us a deep connection with karigari and the art of jewellery making. Bringing these together in Bikaner allows customers to experience that diversity alongside the breadth of what Senco offers today, from gold and diamonds to 9KT, 14KT and 18KT gold, from necklaces and earrings to kadas, bangles, rings and mangtikkas, and from statement jewellery to lightweight traditional pieces designed for ease of wear. Most importantly, we want customers to experience the trust and craftsmanship that Senco has built over generations, while discovering jewellery that feels relevant to their own celebrations and style.”

Bikaner Exhibition Blends Heritage and Customer Engagement

The Bikaner exhibition reflects Senco Gold & Diamonds’ approach to creating retail experiences that go beyond the jewellery itself, bringing together craftsmanship, regional heritage, design versatility and customer engagement. As customers prepare for the festive and wedding season, the exhibition offers an opportunity to discover the richness of Indian jewellery traditions alongside Senco’s contemporary design sensibility, with a wide selection of jewellery and a vibrant programme of experiences, entertainment and rewards.

About Senco Gold & Diamonds

Senco Gold Ltd. (Senco) is a leading pan-India jewellery retailer with a rich legacy spanning over 85 years and is the largest jewellery retailer in Eastern India by number of showrooms. The brand has been recognised as the 2nd Most Trusted Jewellery Brand by TRA for the fourth consecutive year and was also ranked among the Most Desired Jewellery Brands by TRA in 2024, outperforming several industry peers.

Senco’s Retail Sales and Market Positioning

Senco’s trailing twelve-month sales reached approximately ₹6,800 crore, demonstrating consistent year-on-year growth and reinforcing the brand’s strong market positioning. In October 2025, Senco Gold & Diamonds recorded its highest-ever retail sales of over ₹1,700 crore, registering a robust 56% YoY growth compared to October 2024. This performance included 60% YoY value growth in gold and 32% YoY value growth in diamonds. In terms of volume, the brand achieved 4% growth in gold, 5% growth in diamonds, and 8% growth in silver.

Senco’s Showroom Network and Retail Formats

Currently, Senco operates 198+ showrooms across 17 states in India, along with two international showrooms in Dubai, UAE, through a combination of company-owned and franchisee models. The brand offers multiple retail formats including Classic & Modern, D’Signia, Everlite, House of Senco, and Sennes to cater to diverse customer segments and preferences.

Extensive Jewellery Portfolio and Craftsmanship

Senco offers an extensive portfolio of jewellery across gold, diamond, silver, platinum, and precious and semi-precious stones. With a catalogue of over 156,000 gold jewellery designs and 86,000 diamond jewellery designs, the brand presents a wide range of handcrafted

In-House Design and Skilled Karigars

creations. Most designs are developed in-house by Senco’s design team, working closely with skilled local karigars in Kolkata and across India, blending traditional craftsmanship with contemporary aesthetics.

FAQs

When is the Senco Gold & Diamonds Bikaner exhibition being held?

The exclusive jewellery exhibition is being held from 14th to 31st August 2026.

What does the Senco Bikaner exhibition showcase?

The exhibition showcases traditional Rajasthani jewellery, regional craftsmanship, Senco’s Kolkata karigari heritage, gold and natural diamond jewellery, lightweight traditional designs and contemporary collections.

Which traditional Rajasthani jewellery pieces are featured?

The showcase includes Baju Bandh, Rakdi Set, Shishful, Nath, Bangdi, Panchlda, Tinlda and Kantha.

What activities are planned during the exhibition?

Activities include Independence Day and Teej celebrations, live Mehendi Art, Nail Art, jewellery photoshoots, live beauty experiences and live Lac Bangle Making.

Is there a lucky draw at the exhibition?

Yes. An Exclusive Lucky Draw gives eligible customers an opportunity to win surprise gifts and exclusive coupons.

Who is the MD & CEO of Senco Gold & Diamonds?

Mr. Suvankar Sen is the MD & CEO of Senco Gold & Diamonds.

What jewellery categories does Senco offer?

Senco offers jewellery across gold, diamond, silver, platinum, and precious and semi-precious stones.

Source: SVAR Media Network

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