Rath Yatra is one of India’s most celebrated festivals, symbolizing devotion, tradition, and prosperity. To commemorate this auspicious occasion, Senco Gold & Diamonds has introduced a specially curated jewellery collection inspired by the festival’s cultural heritage, accompanied by attractive festive offers across multiple jewellery categories for customers celebrating this sacred season.

Quick Summary

Senco Gold & Diamonds has launched its exclusive Rath Yatra Jewellery Collection.
Customers can avail up to 40% off on gold jewellery making charges.
Diamond jewellery offers include up to 100% making charge discount and up to 20% off on diamond value.
Special discounts are also available on silver and gemstone jewellery.
Customers can benefit from 0% deduction on old gold exchange along with an additional Rs.650 per gram discount.
The collection is inspired by the cultural and spiritual significance of Rath Yatra.

Senco Gold & Diamonds Unveils Attractive Rath Yatra Offers

Senco Gold & Diamonds, a leading pan-India jewelry retailer with a legacy of over eighty-eight years, is the largest jewelry retail player in Eastern India by showroom count, with more than 200 outlets across India. The brand has announced the launch of its new Rath Yatra Jewelry Collections and offers to mark the auspicious occasion. Rath Yatra, also known as the Festival of Chariots, is an important Hindu festival that takes place every year. Rath Yatra is celebrated around the world, but the most famous and largest celebrations take place in Odisha and in West Bengal.

Festive Jewellery Collection Inspired by Tradition

To commemorate the spirit and grandeur of Rath Yatra, Senco Gold & Diamonds has unveiled a thoughtfully curated collection of jewellery inspired by the festival’s rich symbolism and cultural heritage. Expertly crafted by the brand’s master artisans, the collection features intricate motifs of deities, chariots, and other auspicious elements associated with the revered festival. To make Rath Yatra celebrations even more rewarding, Senco Gold & Diamonds is introducing a host of attractive festive offers across its showrooms. Customers can enjoy up to 40% discount in making charges on the purchase of gold jewellery, up to 100% discount in making charges and up to 20% discount in diamond value on purchase of diamond jewellery, up to 10% discount on purchase of gemstones. In addition, the brand is offering up to 15% off in making charge on silver jewellery. Further this time Senco Gold & Diamonds would like to draw special attention to offer 0% deduction in old gold exchange with Rs.650/- per gram additional discount.

Crafted to Become Timeless Heirlooms

Each piece is meticulously crafted in BIS hallmarked gold, reflecting exceptional craftsmanship, timeless elegance, and enduring quality. Designed to celebrate tradition while appealing to contemporary tastes, these exquisite creations are intended to become treasured heirlooms, passed down from one generation to the next.

Joita Sen Shares the Brand’s Vision

Commenting on the occasion, Ms Joita Sen, (Director & Head of Marketing & Design, Senco Gold & Diamonds), said, “Rath Yatra is a festival that holds immense spiritual and cultural significance for millions of devotees across the country. At Senco Gold & Diamonds, we recognize the importance of this auspicious occasion, when many customers choose to invest in jewellery as a symbol of blessings and prosperity. Inspired by the rich traditions of the festival, our skilled artisans and designers have thoughtfully created a collection that beautifully blends timeless craftsmanship with contemporary elegance. From intricately crafted gold and diamond pendants to vibrant meenakari earrings, the collection offers something special for every taste and preference, making it the perfect way to celebrate the spirit of Rath Yatra.”

MD & CEO on the Auspicious Celebration

Mr. Suvankar Sen (MD & CEO, Senco Gold & Diamonds) said, “Every year we have been doing the celebration in honour of the auspicious period giving an opportunity to consumers to buy jewellery in this auspicious time”.

Diverse Jewellery Portfolio

Senco Gold & Diamonds offers a diverse jewellery collection, including gold, diamond, platinum and studded jewellery. The company’s brands include Everlite lightweight jewellery, and Gossip, the silver and costume jewellery brand. It has also launched D’Signia showrooms in India which offer a premium jewellery shopping experience. Their Aham collection of jewellery caters to men, while the Vivaha collection features premium designer wedding jewellery. For more details and attractive online only offers one may check https://sencogoldanddiamonds.com/.

About Senco Gold Limited

Senco Gold & Diamonds (Senco) is a leading pan-India jewellery retailer with a rich legacy of over 88+ years, and the largest in Eastern India by number of showrooms. Senco has been featured in the Global Top 100 Luxury Brands list by Deloitte in its February 2024 report. The company’s credit rating has been upgraded by ICRA to [ICRA]A2+ with a “Stable” outlook for short-term borrowings, and [ICRA]A for long-term borrowings. Senco is also certified as a Great Place to Work.

Extensive Jewellery Catalogue

Senco offers an extensive range of jewellery, including gold, diamond, silver, and platinum, along with precious and semi-precious stones. Its vast catalogue features over 156,000 designs in gold jewellery and more than 86,000 designs in diamond jewellery, showcasing a diverse portfolio of handcrafted pieces. Most designs are developed in-house by Senco’s designers, in close collaboration with skilled local karigars in Kolkata and across India.

Brand Portfolio

The company’s brand portfolio includes Everlite, focused on lightweight jewellery; Gossip, its silver and costume jewellery line; and Aham, catering to men. It also offers premium wedding collections such as Vivaha and Rajwada, designed to celebrate timeless elegance and grandeur.

FAQ

What is the Rath Yatra Jewellery Collection by Senco Gold & Diamonds?

It is a specially curated festive jewellery collection inspired by the rich symbolism and cultural heritage of Rath Yatra.

What offers are available during the Rath Yatra campaign?

Customers can enjoy discounts on gold, diamond, silver, and gemstone jewellery, along with special old gold exchange benefits.

Is the jewellery BIS hallmarked?

Yes. Every piece in the collection is crafted in BIS hallmarked gold.

Does Senco Gold & Diamonds offer platinum jewellery?

Yes. The brand offers gold, diamond, platinum, silver, and studded jewellery.

Are online offers available?

Yes. The company has mentioned that attractive online-only offers are also available.

Source: SVAR Media Network

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