Senco Gold & Diamonds is a leading pan-India jewellery retailer with a legacy of more than eighty-five years and the largest jewellery retail player in Eastern India based on number of showrooms with a whooping count of 186+ announces the launch of a new Durga Puja Campaign called Aparupa, where the inner beauty of a woman, her resilience and her strength are celebrated.
Festival Significance
Durga Puja is a welcoming of ‘Maa Durga’ and is a very special event in every Bengali’s life, a time of joy, reverence, cultural heritage, and pride. It is that time of the year when people across India & Globally, especially Bengalis, travel back to their homes to be together with their loved ones and to celebrate the biggest festivity of the year – The Durga Puja.
Collection Inspiration
Aparupa means “unparalleled” beauty, both divine and human, embodying strength, grace, and tradition. This Durga Puja, we celebrate beauty, strength, and style by translating the essence of tradition into high fashion. Our brand ambassadors embody the vibrant spirit of Pujo with their distinct, trendsetting looks, uniting in a symbolic tribute by adorning Maa Durga.
Director’s Statement
Mrs. Joita Sen, (Director and Head of Marketing & Design, Senco Gold & Diamonds) said, “Pujo is about celebrating Nari Shakti and about celebrating your fashion style. We proudly launch innovative designs under the Aparupa Collection in Antique Gold, Diamond, and Polki – timeless grandeur reimagined with modern Sabekiana. I take this opportunity to wish everyone a glamorous, stylish and fashionable pujo with our Aparupa Collection”.
MD & CEO’s Insight
Mr. Suvankar Sen, (MD & CEO, Senco Gold & Diamonds), said, “The Aparupa campaign inspires one to embrace the season with confidence and elegance —to dress, dazzle, and honor Pujo in unmatched style and splendor. We have introduced fabulous offers to enhance shopping experience of our esteemed customers. Major offers include discount on making charges of upto 25% and upto Rs 100/gm off on purchase of Gold Jewellery, upto 50% off on making charges & upto 10% discount in diamond value on purchase of diamond jewellery, upto 15% off on making charges of platinum jewellery, 0% deduction in OG exchange, and Rs 100 gift voucher per Rs 10,000 transaction which is valid till Dhanteras this year.”
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