THIS VISHU, WELCOME THE NEW YEAR ON A SPECIAL NOTE WITH PLATINUM JEWELLERY

6th April 2024

Vishu embodies the spirit of generosity. A joyous celebration that brings loved ones together as they exchange meaningful gifts. What better way to express heartfelt emotions than with the gift of platinum jewellery? A rare and precious metal with celestial origins, platinum, is celebrated for its exceptional strength and resistance to daily wear and tear. 30 times rarer than gold, platinum, retains its pristine sheen and shape over time.

As Vishu, the cherished Malayali spring festival, approaches, the anticipation of new beginnings and fresh aspirations fills the air in Kerala and parts of Tamil Nadu. This time-honoured celebration marks the advent of the New Year in the Malayalam calendar.

For those seeking the perfect gift option this Vishu, platinum jewellery is an ideal choice with its remarkable 95% purity. With a range of options to choose from such as a delicate platinum bracelet, a radiant platinum necklace, a playful platinum earring or an intricate platinum ring, platinum jewellery is certain to leave an indelible impression as a symbol of enduring love.

This Vishu, give your loved ones the timeless charm of platinum jewellery. May your Vishu be adorned with joy, prosperity, and the everlasting brilliance of platinum.

Commenting on this auspicious occasion, Vaishali Banerjee, Managing Director, Platinum Guild International-India said, “Vishu is an important auspicious occasion, celebrated with much fanfare across Kerala. It marks the beginning of a new year and symbolizes prosperity and good fortune. Platinum jewellery with its intrinsic values, serves as the ideal marker to commemorate this special occasion. It is the preferred choice for consumers seeking an emotional and unique purchase. Thus, translating into an increase in in-store traffic and demand. We look forward to an exciting Vishu for all our retail partners. We extend our greetings to everyone for a delightful Vishu and wish for a year filled with prosperity and achievement “

Joy Alukkas, Chairman Joyalukkas Group, “Vishu is time to rejoice in fresh starts. The infectious enthusiasm of bringing in the New Year with meaningful gifts of gratitude and love for family and friends, ensures a significant surge in demand for Platinum jewellery. Platinum jewellery for both men and women is the preferred choice of the more evolved consumer. We foresee an uptake in demand for platinum jewellery that will only grow through the new year”.

Paul J Alukka, Managing Director, Jos Alukkas said, ‘We couldn’t be more delighted that Vishu, the festival of abundance, harvest, and wealth, is now almost here. We are already seeing an uptick in demand for jewellery as we get ready to ring in the new year, especially platinum, which has become a popular option for customers looking for the ideal present to mark this auspicious occasion. And as the celebrations draw near, we are optimistic that they will generate a positive energy that will result in a marked boost in sales throughout the year”.

Rajesh Kalyanaraman Executive Director of Kalyan Jewellers said, “Vishu is amongst the most auspicious days celebrated in Kerala. There is immense excitement for the advent of the New Year, and we anticipate high traffic at our stores with consumers seeking to make meaningful purchases with platinum jewellery. We have noticed a rising preference for platinum jewellery, among the younger demographic, who seek meaningful purchase and more contemporary designs This trend is expected to persist during the Vishu festivities.”

PLATINUM GUILD INTERNATIONAL INDIA

ABOUT PLATINUM :

Platinum is 30 times more rare than gold. Mined from deep within the Earth and transformed into jewellery with a minimum of other ingredients, platinum’s lustre, strength and durability are well known. Platinum is widely known for its ability to withstand daily wear without thinning. This noble metal, one of the strongest, natural materials on the planet, is also one of the longest-lasting. Platinum jewellery is almost entirely pure, at 95% purity even when it’s set with diamonds making platinum one of the finest metals available on the market today. Platinum is the natural choice for milestone jewellery, such as engagement rings and wedding bands, because it holds significant gemstones better than any other precious metal. Being 40% denser than gold, platinum holds diamonds better than any other precious metal. Platinum is extremely durable. And unlike other white metal, which retains their whiteness only by being plated with rhodium, platinum jewellery does not need to be plated.

ABOUT PLATINUM GUILD INTERNATIONAL (PGI):

Platinum Guild International (PGI) is a marketing organisation with the vision to develop the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of China, India, Japan and USA. Since then, jewellery development has demonstrated a strong track record in delivering results. Through various programmes, both direct-to-consumer and in collaboration with jewellery retailers and manufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery. PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique properties as a precious metal for fine jewellery.In addition, PGI works globally with collaborative partners running extensive marketing programmes ithe four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with experts in strategic planning, marketing, retail, design and business development.

PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.

PURITY ASSURANCE PROGRAM:

PGI has partnered with TUV India Pvt Ltd to implement a robust audit programme to ensure the purity of platinum under its programme. TUV is one of the country’s first certification bodies and has been closely associated with the quality revolution in India. Under Platinum Guild India’s quality assurance programme, each individual piece of jewellery has an assured purity as high as 95%. And as a proof of this assurance, every piece is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery.

A Unique Identification Number is also stamped on the jewellery in addition to the detailed description of the piece you choose for yourself. Our quality assurance programme is in place to ensure transparency and that the platinum the consumer buys is of the highest quality. After all, that is what true value is all about.