Tribe Amrapali has strengthened its retail presence in South India with the launch of its third store in Chennai at Terminal 4, Chennai Domestic Airport. The new location marks the brand’s 43rd store in the country and brings its contemporary, handcrafted jewellery closer to consumers and travellers.
Quick Summary
- Tribe Amrapali has launched its third store in Chennai.
- The new store is located at Terminal 4, Chennai Domestic Airport.
- The Chennai airport store marks Tribe Amrapali’s 43rd store in the country.
- The store features sculptural silver earrings, layered necklaces, stackable rings, everyday statement pieces and gifting options.
- The brand’s design philosophy draws from Indian folklore, symbolism and artisanal traditions.
- The new store expands Tribe Amrapali’s presence across retail and travel destinations.
Strengthening Retail Presence in South India
Chennai, 29th September 2026: Strengthening its retail presence in South India, Tribe Amrapali, the contemporary jewellery brand rooted in India’s rich artisanal heritage, announces the launch of its third store in Chennai at Terminal 4, Chennai Domestic Airport. The new airport store marks the brand’s 43rd store in the country, bringing its distinctive design language and handcrafted jewellery closer to a growing community of contemporary consumers and travellers.
Chennai’s Rich Jewellery and Design Heritage
Chennai’s deep cultural heritage has shaped a distinctive jewellery and design vocabulary, influenced by South Indian temple jewellery, classical dance, mythology and traditional craftsmanship. From intricate sculptural motifs and ornate forms rooted in symbolism and storytelling to the rich visual language of Tanjore paintings and temple architecture, the city’s artistic traditions have evolved beyond adornment into expressions of identity, culture and heritage.
Bridging Heritage with Contemporary Design
This enduring legacy continues to inspire Chennai’s contemporary creative landscape, where traditional forms are reimagined through a modern lens. For Tribe Amrapali, Chennai is a natural extension of its own design philosophy drawing from India’s diverse folklore, symbolism and artisanal traditions to create jewellery that feels rooted in heritage yet relevant to the contemporary wearer. The new Terminal 4 store further strengthens the brand’s presence in a city where craftsmanship continues to shape evolving forms of design and self-expression.
Curated Jewellery at the New Airport Store
Echoing Tribe Amrapali’s signature aesthetic, the new store offers a curated selection of the brand’s distinctive creations, including sculptural silver earrings, layered necklaces, stackable rings, everyday statement pieces and thoughtful gifting options. Designed to be expressive yet versatile, the collection brings together India’s rich artisanal traditions with a contemporary sensibility, creating jewellery pieces that feel rooted in heritage while remaining relevant to the modern wearer.
Akanksha Arora on the Chennai Store Launch
Speaking on the launch, Akanksha Arora, CEO, Tribe Amrapali, said, “Chennai has always been a city with a remarkable design vocabulary that has evolved from centuries of craftsmanship. From temple design pieces to contemporary designs, there is a deep appreciation for jewellery that carries meaning and tells a story. Opening our third store in Chennai, particularly at the airport, allows us to take Tribe Amrapali’s own interpretation of Indian heritage to an even wider and more diverse audience. As we continue to expand our retail presence, our focus remains on creating spaces where consumers can discover the stories, symbolism and craftsmanship behind every piece, and find pieces that feel both culturally rooted and personally meaningful.”
Expanding Contemporary Indian Jewellery Access
Rooted in India’s artisanal traditions and shaped by contemporary design, Tribe Amrapali creates expressive, narrative-led jewellery that bridges heritage craftsmanship with modern sensibilities. With its third store in Chennai, the brand continues to expand its presence across key retail and travel destinations, making Indian contemporary jewellery accessible to an ever-growing community of design-conscious consumers.
About Tribe Amrapali
Started with an E-Store in March 2013, Tribe Amrapali is an enigma of traditional folklore in a young and vibrant embodiment. Budding out from the essence of the mother brand ‘Amrapali’, Tribe Amrapali creates contemporary and affordable designs cultivated out of experimental design philosophy, primarily focusing on silver, gold-plated silver, and fashion jewelry. Interwoven with symbolic and diverse identities, Tribe comes from a rich, rustic world. The brand reveals a story like a local myth, which is dynamic and diverse.
FAQs
Where has Tribe Amrapali opened its third Chennai store?
Tribe Amrapali has opened its third Chennai store at Terminal 4, Chennai Domestic Airport.
What does the new Chennai store mean for Tribe Amrapali?
The new airport store marks Tribe Amrapali’s 43rd store in the country and strengthens its retail presence in South India.
What jewellery does the new Tribe Amrapali store offer?
The store offers sculptural silver earrings, layered necklaces, stackable rings, everyday statement pieces and thoughtful gifting options.
What inspires Tribe Amrapali’s jewellery designs?
Tribe Amrapali draws from India’s diverse folklore, symbolism and artisanal traditions while presenting them through a contemporary design lens.
Who is the CEO of Tribe Amrapali?
Akanksha Arora is the CEO of Tribe Amrapali.
When did Tribe Amrapali start?
Tribe Amrapali started with an E-Store in March 2013.
Source: SVAR Media Network
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