VBJ, has unveiled its Amazing Aadi Sale, bringing attractive festive offers across its extensive jewellery collections. Running until August 16, 2026, the campaign allows customers to enjoy exclusive discounts on gold, diamond, platinum, silver, solitaire and precious stone jewellery while celebrating the auspicious Aadi season.
Quick Summary
- VBJ has launched its Amazing Aadi Sale until August 16, 2026.
- Exclusive festive offers are available on gold, diamond, platinum, silver, solitaire and precious stone jewellery.
- Customers can enjoy discounts on making charges, value addition and selected jewellery categories.
- Offers are valid at VBJ’s Anna Salai and Anna Nagar showrooms.
- VBJ continues its legacy of heritage craftsmanship while making premium jewellery more accessible.
- The brand is also preparing to launch its largest showroom in Coimbatore.
Launch of the Amazing Aadi Sale
Chennai, 18th July 2026: VBJ, India’s most trusted heirloom jewellery brand has announced the launch of its ‘Amazing Aadi Sale’, a month-long festive campaign running until 16th August 2026. The campaign brings exclusive offers across VBJ’s extensive range of gold, diamond, platinum, silver, solitaire and precious stone jewellery, making this auspicious season the perfect time to celebrate life’s special moments.
Festive Offers for Customers
As part of the Amazing Aadi Sale, customers can avail 20% off on making charges and value addition (VA) on gold, diamond, platinum, silverware and precious stone jewellery. The campaign also features 3-5% off on solitaire diamonds and 10% off on silver jewellery. These offers are valid across VBJ showrooms at Anna Salai and Anna Nagar.
Leadership Perspective
Speaking about the campaign, Mr. Amarendran Vummidi, Managing Partner, VBJ, said, “Aadi has always been a season that brings families together in celebration of faith, prosperity and new beginnings. At VBJ, we are honoured to be a part of these cherished moments by offering jewellery that becomes a lasting part of our customers’ stories. We look forward to welcoming customers this festive season with our Amazing Aadi Sale and helping them celebrate every occasion with timeless creations.”
Commitment to Craftsmanship
Mr. Jithendra Vummidi, Managing Partner, VBJ, added “At VBJ, every collection is thoughtfully designed to cater to diverse tastes and occasions, while staying true to our legacy of fine craftsmanship. The Amazing Aadi Sale is an extension of our commitment to making premium jewellery more accessible through meaningful festive offers, without ever compromising on quality, authenticity or design excellence.”
VBJ’s Heritage and Future Expansion
As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage. Continuing this legacy, VBJ is now set to unveil its largest jewellery showroom on Coimbatore’s 100ft Road.
Celebrating the Spirit of the Festive Season
The Amazing Aadi Sale reflects VBJ’s continued endeavour to celebrate the spirit of the festive season by bringing together timeless craftsmanship, meaningful designs and exceptional value for its patrons.
About VBJ
VBJ, is one of South India’s most trusted fine jewellery brands, offering exceptional value, diverse choices, and unmatched quality across diamond, gold, and silver jewellery. Established in 1900, VBJ has earned the trust of over five generations and continues to be a name synonymous with heritage and craftsmanship. With two flagship stores in Chennai (Anna Salai and Anna Nagar) and a global presence through its Dallas showroom opened in October 2023, VBJ blends legacy with modernity to serve a wide range of jewellery connoisseurs. VBJ’s digital presence through www.vummidi.com allows patrons to explore elaborate collections online, while its dedicated silverware vertical www.vbjsilver.com, showcases masterful creations crafted from pure silver. The brand also boasts an in-house Creative Center and state-of-the-art manufacturing facility, enabling the design and production of timeless, original pieces that reflect both artistic finesse and generational expertise.
FAQs
What is the VBJ Amazing Aadi Sale?
It is a month-long festive campaign by VBJ offering exclusive discounts on various jewellery collections until August 16, 2026.
What offers are available during the sale?
Customers can avail 20% off on making charges and value addition on selected jewellery, 3–5% off on solitaire diamonds, and 10% off on silver jewellery.
Where are these offers valid?
The offers are available at VBJ’s Anna Salai and Anna Nagar showrooms in Chennai.
Which jewellery categories are included in the sale?
Gold, diamond, platinum, silver, solitaire and precious stone jewellery are included in the campaign.
Who announced the campaign?
The campaign was announced by VBJ, with comments from Managing Partners Mr. Amarendran Vummidi and Mr. Jithendra Vummidi.
What is VBJ known for?
VBJ is a heritage jewellery brand established in 1900 and is renowned for its craftsmanship, legacy, and its role in recreating the historic Sengol.
Source: SVAR Media Network
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