Zen Diamond—founded in Istanbul in 2000 and built on a jewellery-making heritage dating back to 1890—has announced a strategic partnership with Francorp, the franchise consulting arm of Franchise India Brands Limited, to propel its next phase of growth in India through a structured franchise model. With a global presence of over 450 stores across 22 countries and five operational stores in Mumbai, Bengaluru and Chandigarh, the brand now plans to scale its footprint to more than 20 franchise outlets by 2026.
Brand Offering and India Strategy
Zen Diamond brings together its international design pedigree and manufacturing expertise with deep market understanding to offer certified diamond jewellery across bridal, engagement, and everyday luxury collections. The India expansion strategy is focused on premium malls and prominent high-street locations, catering to modern consumers who are increasingly transitioning from unorganised to branded jewellery retail.
India Market Dynamics
India’s diamond jewellery market crossed USD 8.7 billion in early 2025 and is projected to grow at a CAGR of over 9% through 2030, fuelled by rising disposable incomes, urbanisation, and a growing preference for organised players. Branded diamond jewellery already represents over 40% of sales in Tier 1 cities, while Tier 2 markets contribute nearly 20%—and are expanding rapidly as infrastructure and lifestyle aspirations rise.
Zen Diamonds India Leadership Statement
“Zen Diamond is entering a pivotal growth phase in India, where consumers are actively seeking specialised diamond brands they can trust,” said Neil Sonawala, Managing Director, Zen Diamonds India. “With a global footprint of 450 stores, and a modern, design-driven identity, we are ideally positioned for Tier 1 and Tier 2 markets. Our partnership with Francorp will enable us to scale high-quality franchise stores while ensuring product innovation, service excellence, and transparency remain core to our brand.”
Francorp Perspective on Partnership
“Specialised diamond brands like Zen operate at the convergence of global aspiration and India’s evolving luxury mind-set,” said Gaurav Marya, Foremost Business Advisor, Francorp and Chairman, Franchise India Group. “Tier 1 and Tier 2 consumers are increasingly gravitating toward branded, design-led, trustworthy jewellery experiences. With its international legacy and clear operating metrics, Zen Diamond is well placed to create a strong franchise ecosystem delivering sustained returns while upholding global brand standards.”
Global Appeal and Key Collaborations
Zen Diamonds’ global brand appeal is further strengthened through marquee partnerships, including Jennifer Lopez as its international brand ambassador, and collaborations with platforms such as Pernia’s Pop-Up Shop—enhancing its fashion-forward positioning and digital reach.
About Zen Diamonds
Zen Diamonds is an international diamond jewellery brand founded in Istanbul in 2000 by Emil Guzelis, whose family has been in jewellery making since 1890. With more than 450 stores worldwide, Zen Diamonds offers a wide portfolio of certified diamond jewellery across bridal, engagement and every day wear segments, supported by modern manufacturing, quality assurance and a distinct contemporary design language. In India, Zen Diamonds currently operates stores in Mumbai, Bengaluru and Chandigarh and is entering a hyper-expansion phase through a franchise-led model.
About Francorp
Francorp, part of Franchise India Brands Limited, is a leading franchise consulting firm in India specialising in franchise strategy, business model design, investor recruitment and rollout planning across categories including fashion, F&B, retail and lifestyle. With deep experience in bringing global brands to India and scaling domestic concepts, Francorp supports brands through end-to-end franchise lifecycle management and multi-city expansion.
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