Zithara.AI, an AI native customer engagement platform for offline retailers, has partnered with Tyaani Jewellery by Karan Johar to strengthen customer engagement through technology and data driven insights across the brand’s retail operations.
Quick Summary:
- Zithara.AI has partnered with Tyaani Jewellery by Karan Johar.
- The partnership focuses on smarter customer engagement through AI-native CRM capabilities.
- Tyaani Jewellery will use customer information and engagement insights to create more connected customer interactions.
- The platform supports personalised communication based on customer preferences and purchase behaviour.
- The collaboration aims to strengthen customer conversions, retention, repeat purchases and customer lifetime value.
- The partnership highlights the growing role of AI and customer data in jewellery retail.
Collaboration to leverage AI native CRM capabilities for personalised customer interactions and stronger customer relationships
Hyderabad, 9th September 2026 — Zithara.AI, an AI native customer engagement platform for offline retailers, has partnered with Tyaani Jewellery by Karan Johar to strengthen customer engagement through technology and data driven insights across the brand’s retail operations.
Bringing Greater Structure to Customer Engagement
Through the partnership, Tyaani Jewellery will leverage Zithara.AI’s AI native CRM platform to bring greater structure to customer engagement and relationship management. The platform will enable the brand to organise customer information, understand engagement patterns, and create a more connected view of customer interactions. The platform will help Tyaani Jewellery strengthen its approach to customer engagement by enabling more structured and data driven interactions with its customers.
Building Stronger Customer Relationships
The collaboration is aimed at helping Tyaani Jewellery build stronger relationships with customers beyond individual transactions while creating greater opportunities to increase sales and repeat purchases. By using customer insights to identify relevant engagement opportunities, the platform will support the brand in following up with potential customers, re engaging existing customers and delivering more personalized communication based on customer preferences and purchase behaviour. This can help improve customer conversions, strengthen retention and enable retail teams to turn customer data into actionable insights that contribute to increased sales, stronger customer lifetime value and long term revenue growth.
Tyaani Jewellery on Personalised Customer Experiences
Speaking about the partnership Mr. Manraj Singh, Chief Marketing Officer, Tyaani Jewellery said, “Jewellery is a highly personal category, and the relationship between a brand and its customer extends well beyond a single purchase. As customer expectations evolve, it is important for us to understand their preferences and interactions better and use that understanding to create more meaningful experiences. Our association with Zithara.AI will help us bring greater intelligence and personalisation into our customer engagement, while enabling us to build stronger and more lasting relationships with our customers.”
Zithara.AI on Customer Data and Engagement
Varun Kashyap, Co-Founder, Zithara.AI, said, “Tyaani Jewellery has created a distinctive identity in the contemporary jewellery space, and its approach to engaging with modern consumers makes this partnership particularly meaningful for us. We see a strong opportunity to help the brand make better use of customer data and translate those insights into relevant, timely and personalised engagement. Our platform is designed to help retailers strengthen relationships throughout the customer journey rather than limit engagement to the point of purchase.”
AI-Native Capabilities for Jewellery Retail
Sridevi Reddy, Co-founder, Zithara.AI, added: “Customer engagement in jewellery retail is increasingly about understanding the individual behind every transaction. With AI native capabilities, retailers can move from broad based communication towards experiences that are more relevant to customer preferences, behaviour and purchase journeys. Through our partnership with Tyaani Jewellery, we aim to support the brand in creating a more connected and intelligent customer engagement framework at scale.”
AI and Customer Data Shaping Jewellery Retail
The partnership reflects the growing role of AI and customer data in shaping the next phase of jewellery retail, where personalised engagement and long term customer relationships are becoming increasingly important. Through the collaboration, Tyaani Jewellery and Zithara.AI aim to create a more connected and data driven approach to customer engagement that supports stronger relationships and the brand’s continued retail growth.
About Zithara.AI
Zithara.AI, founded in 2021 by Sridevi Reddy and Varun Kashyap in Hyderabad, is revolutionising offline retail by equipping India’s local businesses with intelligent, AI-driven technology. Designed to empower retailers—from jewellery stores to fashion and electronics outlets—Zithara’s unified platform integrates lead management, customer intelligence, voice analytics, and omnichannel communication, enabling smarter sales, personalised marketing, and deeper customer engagement.
Zithara.AI’s Retail Transformation Platform
With rapid onboarding, local language support, and scalable simplicity, Zithara is more than a tool—it’s the engine of retail transformation trusted by thousands to build the future, not just adapt to it.
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FAQs
Who has India Gold Metaverse appointed as Managing Director of BullionX™?
India Gold Metaverse has appointed Mr. Nirakar Chand, former CEO of Diamond India Ltd., as Managing Director of its bullion market vertical, BullionX™.
What is BullionX™?
BullionX™ is a technology-enabled institutional trading infrastructure designed to enable efficient price discovery, liquidity and settlement.
How much experience does Nirakar Chand bring to IGM?
Mr. Chand brings nearly four decades of experience, including 22 years at State Bank of India and 16 years as CEO of Diamond India Ltd.
What will Nirakar Chand do at BullionX™?
He will drive growth initiatives, industry engagement and nationwide market development efforts at BullionX™.
What technologies does IGM use?
IGM combines blockchain, artificial intelligence and cutting-edge financial market technologies across its four proprietary pillars: Elanzia™, RamMudra™, GoldSense™ and BullionX™.
What is IGM’s central theme?
IGM’s central theme is ‘Gold is Technology’, with a focus on formalising traditional markets and unlocking value across India’s gold value system.
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