Senco Gold & Diamonds Expands Its Presence: Grand Opening of Second Store in Varanasi
Senco Gold & Diamonds, one of India’s most esteemed jewellery retail chains, proudly announces the grand inauguration of its second store in Varanasi, located in the prime locale of Bhelupur. This marks a significant achievement as the brand’s 174th store in India, further strengthening its presence in the country’s jewellery retail landscape. Spanning an impressive 4,600 sq. ft., the new showroom is a testament to Senco’s commitment to offering unparalleled craftsmanship and a diverse range of exquisite jewellery.
A Star-Studded Grand Opening
The launch of the Bhelupur store was graced by the presence of celebrated Bhojpuri actress Akshara Singh, adding glamour and excitement to the occasion. Speaking on the event, Singh expressed her admiration for Senco Gold & Diamonds, applauding its legacy of excellence and the seamless blend of tradition and modernity in its designs. “I’m thrilled to be a part of Senco Gold & Diamonds’ new store launch in Varanasi. The city’s rich heritage and love for jewellery make it an ideal destination. I’m excited to witness the unveiling of their stunning collections. Senco Gold & Diamonds is synonymous with excellence and elegance. Their designs are a perfect blend of tradition and modernity, which will surely appeal to the people of Varanasi,” she stated.
A Curated Collection for Every Occasion
The new store boasts an extensive array of collections, catering to both contemporary and traditional tastes. Customers can explore:
Everlite Collection – A range of modern, lightweight jewellery perfect for daily wear.
Shagun Collection – Timeless bridal jewellery crafted to celebrate cherished wedding traditions.
Gathbandhan Collection – Exquisite designs embodying the grandeur and elegance of Indian weddings.
With a thoughtfully curated selection, Senco Gold & Diamonds ensures that jewellery enthusiasts find pieces that resonate with their personal style and the significance of their special occasions.
Leadership Speaks: Commitment to Quality and Heritage
Speaking at the event, Joita Sen, Director of Senco Gold & Diamonds, shared her excitement about the expansion: “Varanasi holds a special place in our hearts, and we are thrilled to open our second store in this historic city. Our mission is to offer customers jewellery that exemplifies superior craftsmanship while blending traditional and contemporary aesthetics. This new store is a step forward in enriching our customers’ shopping experience.”
Dhaval Raja, Chief General Manager of Senco Gold & Diamonds, further elaborated on the strategic expansion: “As we continue to strengthen our presence in northern India, the timing of this launch aligns perfectly with the ongoing wedding season. The demand for handcrafted, high-quality jewellery is soaring, and we are delighted to offer our exquisite collections to the people of Varanasi. With this store, we reaffirm our legacy of trust, excellence, and artistry in jewellery-making.”
Upholding a Legacy of Excellence
With over eight decades of heritage, Senco Gold & Diamonds has cemented its position as a trusted name in the jewellery industry. Each creation reflects an exquisite balance of craftsmanship, quality, and design innovation, ensuring that customers receive only the finest pieces. The opening of the Bhelupur store is a testament to the brand’s unwavering commitment to excellence and its dedication to making luxury jewellery accessible across India.
An Invitation to Experience Elegance
As Senco Gold & Diamonds continues to expand its footprint, the new store in Bhelupur invites jewellery enthusiasts to immerse themselves in a world of refined artistry and timeless elegance. Whether seeking bridal splendour, contemporary designs, or treasured heirloom pieces, customers can look forward to a premium shopping experience tailored to their diverse needs.
The doors to the new Senco Gold & Diamonds store in Varanasi are now open, welcoming patrons to explore a legacy of tradition, innovation, and unparalleled beauty.
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