Browsing: Akshaya Tritiya

Akshaya Tritiya has long held a revered place in Indian culture. Rooted in tradition and prosperity, it marks one of the most auspicious days to invest in gold and other valuables. For generations, families have celebrated this day with the purchase of gold jewellery, signifying abundance and good fortune.

Jos Alukkas is all set to make this Akshaya Tritiya unforgettable for its customers across South India with a series of exclusive offers, available at all showrooms. As part of the festive offerings, customers who purchase gold jewellery worth ₹75,000 will receive a free gold coin, creating the perfect blend of tradition and reward.

Instamart, India’s pioneering quick commerce platform, has partnered with Kalyan Jewellers, one of India’s most trusted and iconic jewellery brands, marking the jewellery brand’s debut in the quick commerce space. Just in time for Akshaya Tritiya, customers can now order certified gold and silver coins directly on Instamart and have them delivered to their doorsteps in minutes. Instamart users can avail the service across all 100 cities including top metros.

This year, the festival will be celebrated on 30th April 2025. As the celebrations around Akshaya Tritiya evolve, the significance of purchasing ‘true white’ continues to hold great meaning as it symbolizes purity and auspiciousness. Besides being intrinsically white, Platinum jewellery with its 95% purity and timeless appeal, perfectly embodies the spirit of this occasion. One of the rarest & purest metals to exist on this planet, platinum is known for its naturally white hue that remains untarnished over time, making it a fitting choice for auspicious events.

This curated guide from Tanishq presents the season’s most versatile and trend-forward jewellery styles—each crafted to complement diverse occasions and personal aesthetics. From pastel meenakari for daytime elegance to bold kundan and statement chokers for evening glamour, the collection blends tradition with contemporary charm.

As spring unfolds in full bloom, Akshaya Tritiya arrives alongside a host of vibrant regional New Year celebrations—be it Baisakhi in Punjab, Poila Baisakh in Bengal, Vishu in Kerala, or Puthandu in Tamil Nadu, this time of year is steeped in tradition, abundance, and a sense of auspicious new energy. It’s a season of meaningful gestures, joyful moments, and the #JoyOfGifting. Mia’s collection captures the spirit of these celebrations with delicate floral motifs, radiant diamonds, and versatile designs that make every moment feel gift-worthy. Whether you’re marking a cultural milestone, indulging in a little self-love, or making someone’s day brighter, these pieces are your sign to celebrate in style