India’s gold market is adjusting to a record import duty increase after the government raised gold import duty from 6% to 15% in May 2026. According to the World Gold Council, the move has widened domestic discounts, influenced ETF flows, increased smuggling incentives, and is expected to moderate gold demand during 2026.
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AIJGF has urged the Government of India to establish a regulated Bullion Bank Framework to mobilise idle gold, reduce the Gold Import Bill, and safeguard the livelihoods of nearly 35 million people connected to the jewellery and bullion ecosystem.
The World Gold Council today announced the launch of its first India-focussed gold ETF campaign, built around the powerful core message ‘It’s Aaj Ka Gold’ (means ‘Today’s gold). The campaign is aimed at modernising gold investment for the nation’s digital-savvy young investors. The campaign aims to address the awareness–action gap and reinforce the accessibility, liquidity and strategic relevance of gold ETFs in investor’s portfolio.