India’s gold demand strengthened in Q3 2026, rising 24% quarter-on-quarter to 162 tonnes as jewellery purchases recovered and investment demand remained resilient. However, elevated gold prices continued to constrain volumes, while higher import duties contributed to a shift in supply towards unofficial channels. The World Gold Council’s latest India Focus report examines jewellery consumption, investment trends, gold ETFs, digital gold, recycling, consumer sentiment and the outlook for the festive and wedding season.
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Akshaya Tritiya, celebrated as an auspicious day to invest in gold, often sees a surge in gold purchases across India. But in 2025, with gold prices touching all-time highs, the big question for investors and buyers alike is: Is it wise to buy gold this Akshaya Tritiya?
This curated guide from Tanishq presents the season’s most versatile and trend-forward jewellery styles—each crafted to complement diverse occasions and personal aesthetics. From pastel meenakari for daytime elegance to bold kundan and statement chokers for evening glamour, the collection blends tradition with contemporary charm.