Browsing: Indian Institute of Gemology

Everything we do in business; whether designing, marketing, or selling; must begin with one crucial question: Who are we making this for? In jewelry, this question extends beyond just the design process. It influences how we present, market, and sell our creations. Traditionally, jewelry advertising and sales strategies have been centered around gifting; directing messaging toward men as the buyers, with women positioned as the recipients.

The International Institute of Gemology (IIG), a leader in gem and jewelry education, has signed a Memorandum of Understanding (MoU) with Shringar House of Mangalsutra Ltd, one of India’s leading Mangalsutra manufacturer. This collaboration introduces an exclusive PAN-India IIG Designer of the month competition for IIG students, offering them a unique opportunity to conceptualize, create, and see their designs brought to life