Pure Jewels has become one of the first jewellery brands to operationalize the UK–India CETA by dispatching its inaugural shipment of premium jewellery from India to the UK. The milestone highlights the company’s hybrid manufacturing model, promoting structured collaboration between the British and Indian jewellery industries.
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The event showcases India’s finest craftsmanship, innovative designs, and diverse collections, including diamonds, coloured gemstones, gold, and lab-grown jewellery. Bringing together leading exhibitors and international buyers, SAJEX provides a dynamic platform for business collaboration, networking, and expanding trade opportunities between India and the global jewellery market, reinforcing India’s position as a key hub for the gems and jewellery industry. The Gem & Jewellery Export Promotion Council (GJEPC) proudly inaugurated the first edition of SAJEX 2025 in Jeddah on 11th September 2025.