Joyalukkas launched PRIDE 2026 at the Adlux Convention and Exhibition Centre in the presence of leading gems and jewellery industry personalities. The two-day event features over 200 global supplier partners showcasing innovative jewellery designs, trend-forward concepts and craftsmanship excellence for upcoming Joyalukkas collections.
Browsing: Joy Alukkas
Shine Shilpi Jewellers Pvt Ltd today, 13th December 2025, unveiled The ShineHouse, its new corporate headquarters, marking a significant milestone in the company’s growth journey. The inauguration was held with a traditional lighting of the lamp ceremony led by the Chief Guest, Mr Joy Alukkas, Chairman, Joyalukkas Jewellers. He was joined by the Guests of Honour, including Mr Pramod Agarwal, Chairman, National Gem & Jewellery Council of India; Mr Rajesh Rokde, Chairman, GJC; Mr Prithviraj Kothari, President, IBJA and Chairman, JITO; Ms Vaishali Banerjee, Managing Director – India & Middle East and Head of Global Market Development, PGI; and Mr K. Srinivasan, CMD, Emerald Jewel Industry, along with Mr Pramod Mehta, Managing Director, Shine Shilpi Jewellers Pvt Ltd, Mr Khyalilal Tated; Mr Rajneesh Mehta and the entire team and family of Shine Shilpi Jewellers. Several industry leaders and dignitaries were also in attendance.
Joyalukkas, the world’s favourite jeweller, is excited to reveal their new brand ambassador, the Lady superstar Samantha Ruth Prabhu. The award-winning actor will bring her inimitable charisma to represent Joyalukkas jewellery’s timeless designs and inspiring legacy of craftsmanship across international markets.