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    Malabar Gold and Diamonds Launches SWAYE Natural Diamond Collection

    Malabar Gold and Diamonds Launches SWAYE Natural Diamond Collection

    Kalyan Navaratri Celebrity Jewellery: Gold, Diamonds and Gemstones

    Kalyan Navaratri Celebrity Jewellery: Gold, Diamonds and Gemstones

    So/Facet Raises ₹10 Crore Led by Sauce to Build Lab-Grown Diamond Brand

    So/Facet Raises ₹10 Crore Led by Sauce to Build Lab-Grown Diamond Brand

    IST 1947 Diwali Gift Guide: Watches Inspired by India

    IST 1947 Diwali Gift Guide: Watches Inspired by India

    PNG Jewellers Unveils Unstoppable Legacy Campaign with Madhuri Dixit and Ranbir Kapoor

    PNG Jewellers Unveils Unstoppable Legacy Campaign with Madhuri Dixit and Ranbir Kapoor

    NeoGrowth Festive Outlook 2026: 80% of MSMEs Expect Growth

    NeoGrowth Festive Outlook 2026: 80% of MSMEs Expect Growth

    Kalyan Jewellers Hosts Star-Studded Navaratri Celebration in Thrissur

    Kalyan Jewellers Hosts Star-Studded Navaratri Celebration in Thrissur

    Batukbhai Sons Jewellers Takes a Quality-First Approach with Innovative Festive Campaign

    Batukbhai Sons Jewellers Takes a Quality-First Approach with Innovative Festive Campaign

    Malabar Gold and Diamonds Launches SWAYE Natural Diamond Collection

    Malabar Gold and Diamonds Launches SWAYE Natural Diamond Collection

    PNG Jewellers Unveils Unstoppable Legacy Campaign with Madhuri Dixit and Ranbir Kapoor

    PNG Jewellers Unveils Unstoppable Legacy Campaign with Madhuri Dixit and Ranbir Kapoor

    NeoGrowth Festive Outlook 2026: 80% of MSMEs Expect Growth

    NeoGrowth Festive Outlook 2026: 80% of MSMEs Expect Growth

    Kalyan Jewellers Hosts Star-Studded Navaratri Celebration in Thrissur

    Kalyan Jewellers Hosts Star-Studded Navaratri Celebration in Thrissur

    Kalyan Jewellers Hosts Star-Studded Navaratri Celebration in Thrissur

    Kalyan Jewellers Hosts Star-Studded Navaratri Celebration in Thrissur

    Batukbhai Sons Jewellers Takes a Quality-First Approach with Innovative Festive Campaign

    Batukbhai Sons Jewellers Takes a Quality-First Approach with Innovative Festive Campaign

    VBJ Announces Divine Diwali Offers on Gold, Diamond and Platinum Jewellery

    VBJ Announces Divine Diwali Offers on Gold, Diamond and Platinum Jewellery

    IST 1947 Vanya Watch Collection Inspired by India’s Wild Landscapes

    IST 1947 Vanya Watch Collection Inspired by India’s Wild Landscapes

    Kalyan Jewellers Hosts Star-Studded Navaratri Celebration in Thrissur

    Kalyan Jewellers Hosts Star-Studded Navaratri Celebration in Thrissur

    Batukbhai Sons Jewellers Takes a Quality-First Approach with Innovative Festive Campaign

    Batukbhai Sons Jewellers Takes a Quality-First Approach with Innovative Festive Campaign

    Zen Diamond India: Natural Diamond Jewellery for Karwa Chauth

    Zen Diamond India: Natural Diamond Jewellery for Karwa Chauth

    Kumari Fine Jewellery Expands Luxury Presence Across India

    Kumari Fine Jewellery Expands Luxury Presence Across India

    Malabar Gold and Diamonds Launches SWAYE Natural Diamond Collection

    Malabar Gold and Diamonds Launches SWAYE Natural Diamond Collection

    Kalyan Navaratri Celebrity Jewellery: Gold, Diamonds and Gemstones

    Kalyan Navaratri Celebrity Jewellery: Gold, Diamonds and Gemstones

    So/Facet Raises ₹10 Crore Led by Sauce to Build Lab-Grown Diamond Brand

    So/Facet Raises ₹10 Crore Led by Sauce to Build Lab-Grown Diamond Brand

    IST 1947 Diwali Gift Guide: Watches Inspired by India

    IST 1947 Diwali Gift Guide: Watches Inspired by India

    IAGES Brings Gold Industry Stakeholders Together at Trust Circle 2026

    IAGES Brings Gold Industry Stakeholders Together at Trust Circle 2026

    ICC Diamond Conclave 2026 and Gems and Jewellery Summit in Kolkata

    ICC Diamond Conclave 2026 and Gems and Jewellery Summit in Kolkata

    Shreya Ghoshal Joins Shaya by CaratLane to Celebrate Silver Jewellery

    Shreya Ghoshal Joins Shaya by CaratLane to Celebrate Silver Jewellery

    Divine Solitaires Named Best Diamond Jewellery Brand at JewelZ South India 2026

    Divine Solitaires Named Best Diamond Jewellery Brand at JewelZ South India 2026

    GJIIF 2026 Concludes on Historic High with Record Participation

    GJIIF 2026 Concludes on Historic High with Record Participation

    GIA Board of Governors’ India in Brilliance Evening in Mumbai

    GIA Board of Governors’ India in Brilliance Evening in Mumbai

    India’s Gem and Jewellery Exports Rise 9.43% in September 2026

    India’s Gem and Jewellery Exports Rise 9.43% in September 2026

    KGSMA Opposes Post-Diwali UPI MDR Rollout, Demands Complete Withdrawal

    KGSMA Opposes Post-Diwali UPI MDR Rollout, Demands Complete Withdrawal

    • Gold
    • Diamond
    • Silver
    • Platinum
    • Gemstones
    • CZ & Lab Grown Diamonds
    • Association & Councils
    • Events
    • Launches
    • Corporate
    PNG Jewellers Unveils Unstoppable Legacy Campaign with Madhuri Dixit and Ranbir Kapoor

    PNG Jewellers Unveils Unstoppable Legacy Campaign with Madhuri Dixit and Ranbir Kapoor

    NeoGrowth Festive Outlook 2026: 80% of MSMEs Expect Growth

    NeoGrowth Festive Outlook 2026: 80% of MSMEs Expect Growth

    Kalyan Jewellers Hosts Star-Studded Navaratri Celebration in Thrissur

    Kalyan Jewellers Hosts Star-Studded Navaratri Celebration in Thrissur

    Batukbhai Sons Jewellers Takes a Quality-First Approach with Innovative Festive Campaign

    Batukbhai Sons Jewellers Takes a Quality-First Approach with Innovative Festive Campaign

    Malabar Gold and Diamonds Launches SWAYE Natural Diamond Collection

    Malabar Gold and Diamonds Launches SWAYE Natural Diamond Collection

    PNG Jewellers Unveils Unstoppable Legacy Campaign with Madhuri Dixit and Ranbir Kapoor

    PNG Jewellers Unveils Unstoppable Legacy Campaign with Madhuri Dixit and Ranbir Kapoor

    NeoGrowth Festive Outlook 2026: 80% of MSMEs Expect Growth

    NeoGrowth Festive Outlook 2026: 80% of MSMEs Expect Growth

    Kalyan Jewellers Hosts Star-Studded Navaratri Celebration in Thrissur

    Kalyan Jewellers Hosts Star-Studded Navaratri Celebration in Thrissur

    Kalyan Jewellers Hosts Star-Studded Navaratri Celebration in Thrissur

    Kalyan Jewellers Hosts Star-Studded Navaratri Celebration in Thrissur

    Batukbhai Sons Jewellers Takes a Quality-First Approach with Innovative Festive Campaign

    Batukbhai Sons Jewellers Takes a Quality-First Approach with Innovative Festive Campaign

    VBJ Announces Divine Diwali Offers on Gold, Diamond and Platinum Jewellery

    VBJ Announces Divine Diwali Offers on Gold, Diamond and Platinum Jewellery

    IST 1947 Vanya Watch Collection Inspired by India’s Wild Landscapes

    IST 1947 Vanya Watch Collection Inspired by India’s Wild Landscapes

    Kalyan Jewellers Hosts Star-Studded Navaratri Celebration in Thrissur

    Kalyan Jewellers Hosts Star-Studded Navaratri Celebration in Thrissur

    Batukbhai Sons Jewellers Takes a Quality-First Approach with Innovative Festive Campaign

    Batukbhai Sons Jewellers Takes a Quality-First Approach with Innovative Festive Campaign

    Zen Diamond India: Natural Diamond Jewellery for Karwa Chauth

    Zen Diamond India: Natural Diamond Jewellery for Karwa Chauth

    Kumari Fine Jewellery Expands Luxury Presence Across India

    Kumari Fine Jewellery Expands Luxury Presence Across India

    Malabar Gold and Diamonds Launches SWAYE Natural Diamond Collection

    Malabar Gold and Diamonds Launches SWAYE Natural Diamond Collection

    Kalyan Navaratri Celebrity Jewellery: Gold, Diamonds and Gemstones

    Kalyan Navaratri Celebrity Jewellery: Gold, Diamonds and Gemstones

    So/Facet Raises ₹10 Crore Led by Sauce to Build Lab-Grown Diamond Brand

    So/Facet Raises ₹10 Crore Led by Sauce to Build Lab-Grown Diamond Brand

    IST 1947 Diwali Gift Guide: Watches Inspired by India

    IST 1947 Diwali Gift Guide: Watches Inspired by India

    IAGES Brings Gold Industry Stakeholders Together at Trust Circle 2026

    IAGES Brings Gold Industry Stakeholders Together at Trust Circle 2026

    ICC Diamond Conclave 2026 and Gems and Jewellery Summit in Kolkata

    ICC Diamond Conclave 2026 and Gems and Jewellery Summit in Kolkata

    Shreya Ghoshal Joins Shaya by CaratLane to Celebrate Silver Jewellery

    Shreya Ghoshal Joins Shaya by CaratLane to Celebrate Silver Jewellery

    Divine Solitaires Named Best Diamond Jewellery Brand at JewelZ South India 2026

    Divine Solitaires Named Best Diamond Jewellery Brand at JewelZ South India 2026

    GJIIF 2026 Concludes on Historic High with Record Participation

    GJIIF 2026 Concludes on Historic High with Record Participation

    GIA Board of Governors’ India in Brilliance Evening in Mumbai

    GIA Board of Governors’ India in Brilliance Evening in Mumbai

    India’s Gem and Jewellery Exports Rise 9.43% in September 2026

    India’s Gem and Jewellery Exports Rise 9.43% in September 2026

    KGSMA Opposes Post-Diwali UPI MDR Rollout, Demands Complete Withdrawal

    KGSMA Opposes Post-Diwali UPI MDR Rollout, Demands Complete Withdrawal

    GJIIF 2026 Concludes on Historic High with Record Participation

    GJIIF 2026 Concludes on Historic High with Record Participation

    GIA Board of Governors’ India in Brilliance Evening in Mumbai

    GIA Board of Governors’ India in Brilliance Evening in Mumbai

    KGSMA Opposes Post-Diwali UPI MDR Rollout, Demands Complete Withdrawal

    KGSMA Opposes Post-Diwali UPI MDR Rollout, Demands Complete Withdrawal

    Navratri Edit X DAIMANTÉ: Jewellery Inspired by Meaningful Symbols

    Navratri Edit X DAIMANTÉ: Jewellery Inspired by Meaningful Symbols

    Tiffany and Co. Unveils Sixteen Stone Solitaire Diamond Ring

    Tiffany and Co. Unveils Sixteen Stone Solitaire Diamond Ring

    Tanishq and Rahul Mishra Launch Signature Couture Edit in Mumbai

    Tanishq and Rahul Mishra Launch Signature Couture Edit in Mumbai

    Rokde Jewellers to Open Gadchiroli’s Biggest Jewellery Showroom on 15 October 2026

    Rokde Jewellers to Open Gadchiroli’s Biggest Jewellery Showroom on 15 October 2026

    Chandukaka Saraf Expands with New Showrooms in Chakan and Talegaon Dabhade

    Chandukaka Saraf Expands with New Showrooms in Chakan and Talegaon Dabhade

    GIA Board of Governors’ India in Brilliance Evening in Mumbai

    GIA Board of Governors’ India in Brilliance Evening in Mumbai

    LVMH Jewellery Growth Offsets Decline in Fashion Sales

    LVMH Jewellery Growth Offsets Decline in Fashion Sales

    CCI Approves GRT Jewellers’ Proposed Acquisition of TBZ

    CCI Approves GRT Jewellers’ Proposed Acquisition of TBZ

    India’s Gem and Jewellery Exports Rise 9.43% in September 2026

    India’s Gem and Jewellery Exports Rise 9.43% in September 2026

  • AI Bulletin
  • Spotlight
    • Interviews
    • Talkshow
  • Trends
    VBJ Announces Divine Diwali Offers on Gold, Diamond and Platinum Jewellery

    VBJ Announces Divine Diwali Offers on Gold, Diamond and Platinum Jewellery

    IST 1947 Vanya Watch Collection Inspired by India’s Wild Landscapes

    IST 1947 Vanya Watch Collection Inspired by India’s Wild Landscapes

    Aisshpra Gems and Jewels Launches Navni Bridal Collection in Gorakhpur

    Aisshpra Gems and Jewels Launches Navni Bridal Collection in Gorakhpur

    Aspiri Introduces “Pearls for the Girl Within You” Collection

    Aspiri Introduces “Pearls for the Girl Within You” Collection

  • Events
  • The Jewellery Cut
  • SVAR Gaming
  • About Us
  • Contact Us
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    • Home
    • Publications
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    • Home
    • Publications
      • Magazine
      • Newsletter
    • News
    • AI Bulletin
    • Spotlight
      • Interviews
      • Talkshow
    • Trends
    • Events
    • The Jewellery Cut
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    • About Us
    • Contact Us
    • Home
    • Publications
      • Magazine
      • Newsletter
    • News
      • All News
      • Gold
      • Diamond
      • Silver
      • Platinum
      • Gemstones
      • CZ & Lab Grown Diamonds
      • Association & Councils
      Malabar Gold and Diamonds Launches SWAYE Natural Diamond Collection

      Malabar Gold and Diamonds Launches SWAYE Natural Diamond Collection

      Kalyan Navaratri Celebrity Jewellery: Gold, Diamonds and Gemstones

      Kalyan Navaratri Celebrity Jewellery: Gold, Diamonds and Gemstones

      So/Facet Raises ₹10 Crore Led by Sauce to Build Lab-Grown Diamond Brand

      So/Facet Raises ₹10 Crore Led by Sauce to Build Lab-Grown Diamond Brand

      IST 1947 Diwali Gift Guide: Watches Inspired by India

      IST 1947 Diwali Gift Guide: Watches Inspired by India

      PNG Jewellers Unveils Unstoppable Legacy Campaign with Madhuri Dixit and Ranbir Kapoor

      PNG Jewellers Unveils Unstoppable Legacy Campaign with Madhuri Dixit and Ranbir Kapoor

      NeoGrowth Festive Outlook 2026: 80% of MSMEs Expect Growth

      NeoGrowth Festive Outlook 2026: 80% of MSMEs Expect Growth

      Kalyan Jewellers Hosts Star-Studded Navaratri Celebration in Thrissur

      Kalyan Jewellers Hosts Star-Studded Navaratri Celebration in Thrissur

      Batukbhai Sons Jewellers Takes a Quality-First Approach with Innovative Festive Campaign

      Batukbhai Sons Jewellers Takes a Quality-First Approach with Innovative Festive Campaign

      Malabar Gold and Diamonds Launches SWAYE Natural Diamond Collection

      Malabar Gold and Diamonds Launches SWAYE Natural Diamond Collection

      PNG Jewellers Unveils Unstoppable Legacy Campaign with Madhuri Dixit and Ranbir Kapoor

      PNG Jewellers Unveils Unstoppable Legacy Campaign with Madhuri Dixit and Ranbir Kapoor

      NeoGrowth Festive Outlook 2026: 80% of MSMEs Expect Growth

      NeoGrowth Festive Outlook 2026: 80% of MSMEs Expect Growth

      Kalyan Jewellers Hosts Star-Studded Navaratri Celebration in Thrissur

      Kalyan Jewellers Hosts Star-Studded Navaratri Celebration in Thrissur

      Kalyan Jewellers Hosts Star-Studded Navaratri Celebration in Thrissur

      Kalyan Jewellers Hosts Star-Studded Navaratri Celebration in Thrissur

      Batukbhai Sons Jewellers Takes a Quality-First Approach with Innovative Festive Campaign

      Batukbhai Sons Jewellers Takes a Quality-First Approach with Innovative Festive Campaign

      VBJ Announces Divine Diwali Offers on Gold, Diamond and Platinum Jewellery

      VBJ Announces Divine Diwali Offers on Gold, Diamond and Platinum Jewellery

      IST 1947 Vanya Watch Collection Inspired by India’s Wild Landscapes

      IST 1947 Vanya Watch Collection Inspired by India’s Wild Landscapes

      Kalyan Jewellers Hosts Star-Studded Navaratri Celebration in Thrissur

      Kalyan Jewellers Hosts Star-Studded Navaratri Celebration in Thrissur

      Batukbhai Sons Jewellers Takes a Quality-First Approach with Innovative Festive Campaign

      Batukbhai Sons Jewellers Takes a Quality-First Approach with Innovative Festive Campaign

      Zen Diamond India: Natural Diamond Jewellery for Karwa Chauth

      Zen Diamond India: Natural Diamond Jewellery for Karwa Chauth

      Kumari Fine Jewellery Expands Luxury Presence Across India

      Kumari Fine Jewellery Expands Luxury Presence Across India

      Malabar Gold and Diamonds Launches SWAYE Natural Diamond Collection

      Malabar Gold and Diamonds Launches SWAYE Natural Diamond Collection

      Kalyan Navaratri Celebrity Jewellery: Gold, Diamonds and Gemstones

      Kalyan Navaratri Celebrity Jewellery: Gold, Diamonds and Gemstones

      So/Facet Raises ₹10 Crore Led by Sauce to Build Lab-Grown Diamond Brand

      So/Facet Raises ₹10 Crore Led by Sauce to Build Lab-Grown Diamond Brand

      IST 1947 Diwali Gift Guide: Watches Inspired by India

      IST 1947 Diwali Gift Guide: Watches Inspired by India

      IAGES Brings Gold Industry Stakeholders Together at Trust Circle 2026

      IAGES Brings Gold Industry Stakeholders Together at Trust Circle 2026

      ICC Diamond Conclave 2026 and Gems and Jewellery Summit in Kolkata

      ICC Diamond Conclave 2026 and Gems and Jewellery Summit in Kolkata

      Shreya Ghoshal Joins Shaya by CaratLane to Celebrate Silver Jewellery

      Shreya Ghoshal Joins Shaya by CaratLane to Celebrate Silver Jewellery

      Divine Solitaires Named Best Diamond Jewellery Brand at JewelZ South India 2026

      Divine Solitaires Named Best Diamond Jewellery Brand at JewelZ South India 2026

      GJIIF 2026 Concludes on Historic High with Record Participation

      GJIIF 2026 Concludes on Historic High with Record Participation

      GIA Board of Governors’ India in Brilliance Evening in Mumbai

      GIA Board of Governors’ India in Brilliance Evening in Mumbai

      India’s Gem and Jewellery Exports Rise 9.43% in September 2026

      India’s Gem and Jewellery Exports Rise 9.43% in September 2026

      KGSMA Opposes Post-Diwali UPI MDR Rollout, Demands Complete Withdrawal

      KGSMA Opposes Post-Diwali UPI MDR Rollout, Demands Complete Withdrawal

      • Gold
      • Diamond
      • Silver
      • Platinum
      • Gemstones
      • CZ & Lab Grown Diamonds
      • Association & Councils
      • Events
      • Launches
      • Corporate
      PNG Jewellers Unveils Unstoppable Legacy Campaign with Madhuri Dixit and Ranbir Kapoor

      PNG Jewellers Unveils Unstoppable Legacy Campaign with Madhuri Dixit and Ranbir Kapoor

      NeoGrowth Festive Outlook 2026: 80% of MSMEs Expect Growth

      NeoGrowth Festive Outlook 2026: 80% of MSMEs Expect Growth

      Kalyan Jewellers Hosts Star-Studded Navaratri Celebration in Thrissur

      Kalyan Jewellers Hosts Star-Studded Navaratri Celebration in Thrissur

      Batukbhai Sons Jewellers Takes a Quality-First Approach with Innovative Festive Campaign

      Batukbhai Sons Jewellers Takes a Quality-First Approach with Innovative Festive Campaign

      Malabar Gold and Diamonds Launches SWAYE Natural Diamond Collection

      Malabar Gold and Diamonds Launches SWAYE Natural Diamond Collection

      PNG Jewellers Unveils Unstoppable Legacy Campaign with Madhuri Dixit and Ranbir Kapoor

      PNG Jewellers Unveils Unstoppable Legacy Campaign with Madhuri Dixit and Ranbir Kapoor

      NeoGrowth Festive Outlook 2026: 80% of MSMEs Expect Growth

      NeoGrowth Festive Outlook 2026: 80% of MSMEs Expect Growth

      Kalyan Jewellers Hosts Star-Studded Navaratri Celebration in Thrissur

      Kalyan Jewellers Hosts Star-Studded Navaratri Celebration in Thrissur

      Kalyan Jewellers Hosts Star-Studded Navaratri Celebration in Thrissur

      Kalyan Jewellers Hosts Star-Studded Navaratri Celebration in Thrissur

      Batukbhai Sons Jewellers Takes a Quality-First Approach with Innovative Festive Campaign

      Batukbhai Sons Jewellers Takes a Quality-First Approach with Innovative Festive Campaign

      VBJ Announces Divine Diwali Offers on Gold, Diamond and Platinum Jewellery

      VBJ Announces Divine Diwali Offers on Gold, Diamond and Platinum Jewellery

      IST 1947 Vanya Watch Collection Inspired by India’s Wild Landscapes

      IST 1947 Vanya Watch Collection Inspired by India’s Wild Landscapes

      Kalyan Jewellers Hosts Star-Studded Navaratri Celebration in Thrissur

      Kalyan Jewellers Hosts Star-Studded Navaratri Celebration in Thrissur

      Batukbhai Sons Jewellers Takes a Quality-First Approach with Innovative Festive Campaign

      Batukbhai Sons Jewellers Takes a Quality-First Approach with Innovative Festive Campaign

      Zen Diamond India: Natural Diamond Jewellery for Karwa Chauth

      Zen Diamond India: Natural Diamond Jewellery for Karwa Chauth

      Kumari Fine Jewellery Expands Luxury Presence Across India

      Kumari Fine Jewellery Expands Luxury Presence Across India

      Malabar Gold and Diamonds Launches SWAYE Natural Diamond Collection

      Malabar Gold and Diamonds Launches SWAYE Natural Diamond Collection

      Kalyan Navaratri Celebrity Jewellery: Gold, Diamonds and Gemstones

      Kalyan Navaratri Celebrity Jewellery: Gold, Diamonds and Gemstones

      So/Facet Raises ₹10 Crore Led by Sauce to Build Lab-Grown Diamond Brand

      So/Facet Raises ₹10 Crore Led by Sauce to Build Lab-Grown Diamond Brand

      IST 1947 Diwali Gift Guide: Watches Inspired by India

      IST 1947 Diwali Gift Guide: Watches Inspired by India

      IAGES Brings Gold Industry Stakeholders Together at Trust Circle 2026

      IAGES Brings Gold Industry Stakeholders Together at Trust Circle 2026

      ICC Diamond Conclave 2026 and Gems and Jewellery Summit in Kolkata

      ICC Diamond Conclave 2026 and Gems and Jewellery Summit in Kolkata

      Shreya Ghoshal Joins Shaya by CaratLane to Celebrate Silver Jewellery

      Shreya Ghoshal Joins Shaya by CaratLane to Celebrate Silver Jewellery

      Divine Solitaires Named Best Diamond Jewellery Brand at JewelZ South India 2026

      Divine Solitaires Named Best Diamond Jewellery Brand at JewelZ South India 2026

      GJIIF 2026 Concludes on Historic High with Record Participation

      GJIIF 2026 Concludes on Historic High with Record Participation

      GIA Board of Governors’ India in Brilliance Evening in Mumbai

      GIA Board of Governors’ India in Brilliance Evening in Mumbai

      India’s Gem and Jewellery Exports Rise 9.43% in September 2026

      India’s Gem and Jewellery Exports Rise 9.43% in September 2026

      KGSMA Opposes Post-Diwali UPI MDR Rollout, Demands Complete Withdrawal

      KGSMA Opposes Post-Diwali UPI MDR Rollout, Demands Complete Withdrawal

      GJIIF 2026 Concludes on Historic High with Record Participation

      GJIIF 2026 Concludes on Historic High with Record Participation

      GIA Board of Governors’ India in Brilliance Evening in Mumbai

      GIA Board of Governors’ India in Brilliance Evening in Mumbai

      KGSMA Opposes Post-Diwali UPI MDR Rollout, Demands Complete Withdrawal

      KGSMA Opposes Post-Diwali UPI MDR Rollout, Demands Complete Withdrawal

      Navratri Edit X DAIMANTÉ: Jewellery Inspired by Meaningful Symbols

      Navratri Edit X DAIMANTÉ: Jewellery Inspired by Meaningful Symbols

      Tiffany and Co. Unveils Sixteen Stone Solitaire Diamond Ring

      Tiffany and Co. Unveils Sixteen Stone Solitaire Diamond Ring

      Tanishq and Rahul Mishra Launch Signature Couture Edit in Mumbai

      Tanishq and Rahul Mishra Launch Signature Couture Edit in Mumbai

      Rokde Jewellers to Open Gadchiroli’s Biggest Jewellery Showroom on 15 October 2026

      Rokde Jewellers to Open Gadchiroli’s Biggest Jewellery Showroom on 15 October 2026

      Chandukaka Saraf Expands with New Showrooms in Chakan and Talegaon Dabhade

      Chandukaka Saraf Expands with New Showrooms in Chakan and Talegaon Dabhade

      GIA Board of Governors’ India in Brilliance Evening in Mumbai

      GIA Board of Governors’ India in Brilliance Evening in Mumbai

      LVMH Jewellery Growth Offsets Decline in Fashion Sales

      LVMH Jewellery Growth Offsets Decline in Fashion Sales

      CCI Approves GRT Jewellers’ Proposed Acquisition of TBZ

      CCI Approves GRT Jewellers’ Proposed Acquisition of TBZ

      India’s Gem and Jewellery Exports Rise 9.43% in September 2026

      India’s Gem and Jewellery Exports Rise 9.43% in September 2026

    • AI Bulletin
    • Spotlight
      • Interviews
      • Talkshow
    • Trends
      VBJ Announces Divine Diwali Offers on Gold, Diamond and Platinum Jewellery

      VBJ Announces Divine Diwali Offers on Gold, Diamond and Platinum Jewellery

      IST 1947 Vanya Watch Collection Inspired by India’s Wild Landscapes

      IST 1947 Vanya Watch Collection Inspired by India’s Wild Landscapes

      Aisshpra Gems and Jewels Launches Navni Bridal Collection in Gorakhpur

      Aisshpra Gems and Jewels Launches Navni Bridal Collection in Gorakhpur

      Aspiri Introduces “Pearls for the Girl Within You” Collection

      Aspiri Introduces “Pearls for the Girl Within You” Collection

    • Events
    • The Jewellery Cut
    • SVAR Gaming
    • About Us
    • Contact Us
    SVAR Media Network logo – India's leading jewelry magazine and media platform
    • Home
    • Publications
      • Magazine
      • Newsletter
    • News
      • All News
      • Gold
      • Diamond
      • Silver
      • Platinum
      • Gemstones
      • CZ & Lab Grown Diamonds
      • Association & Councils
      Malabar Gold and Diamonds Launches SWAYE Natural Diamond Collection

      Malabar Gold and Diamonds Launches SWAYE Natural Diamond Collection

      Kalyan Navaratri Celebrity Jewellery: Gold, Diamonds and Gemstones

      Kalyan Navaratri Celebrity Jewellery: Gold, Diamonds and Gemstones

      So/Facet Raises ₹10 Crore Led by Sauce to Build Lab-Grown Diamond Brand

      So/Facet Raises ₹10 Crore Led by Sauce to Build Lab-Grown Diamond Brand

      IST 1947 Diwali Gift Guide: Watches Inspired by India

      IST 1947 Diwali Gift Guide: Watches Inspired by India

      PNG Jewellers Unveils Unstoppable Legacy Campaign with Madhuri Dixit and Ranbir Kapoor

      PNG Jewellers Unveils Unstoppable Legacy Campaign with Madhuri Dixit and Ranbir Kapoor

      NeoGrowth Festive Outlook 2026: 80% of MSMEs Expect Growth

      NeoGrowth Festive Outlook 2026: 80% of MSMEs Expect Growth

      Kalyan Jewellers Hosts Star-Studded Navaratri Celebration in Thrissur

      Kalyan Jewellers Hosts Star-Studded Navaratri Celebration in Thrissur

      Batukbhai Sons Jewellers Takes a Quality-First Approach with Innovative Festive Campaign

      Batukbhai Sons Jewellers Takes a Quality-First Approach with Innovative Festive Campaign

      Malabar Gold and Diamonds Launches SWAYE Natural Diamond Collection

      Malabar Gold and Diamonds Launches SWAYE Natural Diamond Collection

      PNG Jewellers Unveils Unstoppable Legacy Campaign with Madhuri Dixit and Ranbir Kapoor

      PNG Jewellers Unveils Unstoppable Legacy Campaign with Madhuri Dixit and Ranbir Kapoor

      NeoGrowth Festive Outlook 2026: 80% of MSMEs Expect Growth

      NeoGrowth Festive Outlook 2026: 80% of MSMEs Expect Growth

      Kalyan Jewellers Hosts Star-Studded Navaratri Celebration in Thrissur

      Kalyan Jewellers Hosts Star-Studded Navaratri Celebration in Thrissur

      Kalyan Jewellers Hosts Star-Studded Navaratri Celebration in Thrissur

      Kalyan Jewellers Hosts Star-Studded Navaratri Celebration in Thrissur

      Batukbhai Sons Jewellers Takes a Quality-First Approach with Innovative Festive Campaign

      Batukbhai Sons Jewellers Takes a Quality-First Approach with Innovative Festive Campaign

      VBJ Announces Divine Diwali Offers on Gold, Diamond and Platinum Jewellery

      VBJ Announces Divine Diwali Offers on Gold, Diamond and Platinum Jewellery

      IST 1947 Vanya Watch Collection Inspired by India’s Wild Landscapes

      IST 1947 Vanya Watch Collection Inspired by India’s Wild Landscapes

      Kalyan Jewellers Hosts Star-Studded Navaratri Celebration in Thrissur

      Kalyan Jewellers Hosts Star-Studded Navaratri Celebration in Thrissur

      Batukbhai Sons Jewellers Takes a Quality-First Approach with Innovative Festive Campaign

      Batukbhai Sons Jewellers Takes a Quality-First Approach with Innovative Festive Campaign

      Zen Diamond India: Natural Diamond Jewellery for Karwa Chauth

      Zen Diamond India: Natural Diamond Jewellery for Karwa Chauth

      Kumari Fine Jewellery Expands Luxury Presence Across India

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      Home » News » Gold Alloys: Exploring Green, Blue, and Purple Gold in Jewellery
      Gold

      Gold Alloys: Exploring Green, Blue, and Purple Gold in Jewellery

      By SVAR Media NetworkMay 18, 20254 Mins Read
      Gold alloy jewellery and trends
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      Gold Alloys: Exploring Green, Blue, and Purple Gold in Jewellery

      When we think of gold, we usually picture that warm, rich yellow glow — the classic colour that has symbolised wealth and status for centuries. But what if we told you that gold isn’t just yellow or white or even rose? Welcome to the dazzling world of coloured gold alloys: green, blue, and purple gold — stunning alternatives that are quietly making their way into modern jewellery collections.

      These vibrant variations don’t just bring an artistic flair to your jewellery box; they also carry unique stories of craftsmanship and chemistry. Let’s dive into what makes each of these hues so special and why more designers and wearers are embracing these rare forms of gold.

      What Are Gold Alloys, Really?

      Gold in its pure form, or 24-karat gold, is dark yellow and extremely soft. Soft gold is easy to mould but not good for everyday jewellery — it bends, scratches, and wears away readily. That is why alloys are used. Jewellers harden the gold and change the colour by combining gold with other metals, like copper, silver, aluminium, or palladium.

      The outcome? A variety of colours of gold that bring new attraction to traditional jewellery. Of these, green, blue, and purple gold are unique because they are not only beautiful but convey the sense of being different.

      Gold alloy jewellery

      Green Gold: Nature’s Touch in Precious Metal

      Ideally, natural green gold — known as electrum — is a naturally occurring alloy of gold mixed with silver and trace amounts of copper, giving it a pale greenish hue and slightly reducing its purity. Indeed, ancient Egyptians utilised it centuries ago as opposed to contemporary jewellery techniques. It is also made by mixing gold with silver, and occasionally a small amount of cadmium or zinc, which provides it with a pale green hue nowadays.

      Green gold is not flashy. It is understated, natural, and perfect for those who prefer understated sophistication. It also pairs well with white diamonds or other green-colored gems such as emeralds and peridot, producing a clean, nature-inspired look.

      blue gold jewellery

      Blue Gold: The Bold and Beautiful

      Purple gold is the most captivating of them all. It is a gold alloy that is actually made by mixing gold with copper and aluminum. Purple gold is brittle and crystalline, like a gemstone, in contrast to the other alloys. Purple gold will chip or crack if hit hard, so it will typically be cut and set like a stone rather than being moulded like regular metal.

      Its deep, purple hue carries an aroma of royalty and intrigue—ideal for dramatic statement pieces or one-of-a-kind designs. When combined with white or yellow gold, its contrast is nothing short of regal.

      Purple Gold: The Royal Choice

      Purple gold is the most captivating of them all. It is a gold alloy that is actually made by mixing gold with copper and aluminum. Purple gold is brittle and crystalline, like a gemstone, in contrast to the other alloys. Purple gold will chip or crack if hit hard, so it will typically be cut and set like a stone rather than being moulded like regular metal.

      Its deep, purple hue carries an aroma of royalty and intrigue—ideal for dramatic statement pieces or one-of-a-kind designs. When combined with white or yellow gold, its contrast is nothing short of regal.

      gold alloy jewellery gainig popularity

      Why Coloured Gold Is Gaining Popularity

      In a world where individuality is everything, coloured gold is the ideal palette for jewellery enthusiasts who desire something more than the usual. These shades allow designers to experiment with new looks and enable wearers to discover pieces that speak to their personalities.

      Whether your style is called by the earthy beauty of green gold, the urban mystery of blue, or the royal sophistication of purple, one thing is certain — coloured gold is far from a fleeting trend. It’s an unapologetic expression of personality in a world of mass production.

      Final Thoughts

      Coloured gold alloys are more than just pretty shades — they’re a fascinating blend of science, art, and innovation. While they may not yet be as mainstream as yellow or rose gold, they’re steadily carving out a space in the hearts (and collections) of those who crave uniqueness and creativity.

      Next time you’re shopping for something special, why not go beyond the usual and explore the colourful side of gold? You might just fall in love with a whole new palette.

      For such amazing content and latest updates on Jewellery Industry, News and Media follow and subscribe Svar Media Jewellery News
      Best Jewellery Magazine blue gold alloy coral and pearl conservation gold alloys gold alloys in jewellery green gold Jewellery Industry Updates Jewellery News Jewellery News India purple gold Top Jewellery Media Trusted Jewellery News Platform

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