PNG Jewellers has launched Unstoppable Legacy, a new brand campaign featuring Madhuri Dixit and Ranbir Kapoor. The campaign celebrates the brand’s heritage since 1832 and goes live across national television and digital platforms as India’s festive and wedding season begins.
Quick Summary
- PNG Jewellers launched its new brand campaign, Unstoppable Legacy, on 19 October 2026.
- The campaign features brand ambassadors Madhuri Dixit and Ranbir Kapoor together for the first time in a PNG Jewellers TVC.
- The film highlights PNG Jewellers’ legacy dating back to 1832.
- The campaign will appear on national television, digital platforms, connected TV, in stores and in theatres.
- Festive offers on gold and diamond jewellery are available across PNG Jewellers stores until 15 November 2026.
A New Campaign Celebrating PNG Jewellers’ Legacy
Madhuri Dixit and Ranbir Kapoor talk about legacy; the audience assumes they mean their own, and the reveal is that they are talking about PNG Jewellers. That is the idea behind Unstoppable Legacy, the new campaign from PNG Jewellers, one of India’s most trusted legacy jewellery brands. It is the first PNG Jewellers TVC to feature the two brand ambassadors, Madhuri Dixit and Ranbir Kapoor, and it goes live today across national television and digital platforms as the festive and wedding season begins.
A Backstage Conversation Leads to the Brand Reveal
The film is set backstage at a show. Ranbir opens with, “Hume introduction ki kya zaroorat, hum toh old gold hain” (We need no introduction, we are old gold). Madhuri replies, “Lakhon dilon mein base rehna, koi aasan baat hai kya?” (Is it easy to stay in millions of hearts?) As they speak about winning over every generation and a shine that never fades, one has inherited a legacy, and the other has created her own. The reveal comes on stage: it was about PNG Jewellers all along. The film ends on the line, Unstoppable Legacy.
Dr. Saurabh Gadgil on the Campaign’s Legacy
Speaking on the launch, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said, “Legacy is earned over generations. PNG Jewellers has built its own since 1832, and families have trusted us with their most important occasions for decades. Madhuri Dixit has created a legacy of her own and Ranbir Kapoor carries one forward, which is why they were the right duo to tell this story as the festive and wedding season begins.”
PNG Jewellers’ Marketing Strategy Behind Unstoppable Legacy
Hemant Chavaan, Head, Marketing, E-commerce, CRM and CSR, PNG Jewellers, said, “A legacy brand’s real risk is being admired and not chosen. We wanted a film a younger viewer would share, and her mother would enjoy, with PNG Jewellers earning the last frame. Madhuri Dixit brings the trust families place in us, Ranbir Kapoor brings a new generation, and the reveal shows a brand that has been at this since 1832 and is still moving strong. Unstoppable Legacy is the line we want the brand to carry.”
Madhuri Dixit on Working with PNG Jewellers
Madhuri Dixit said, “Staying in people’s hearts for years is not easy, and the same is true for a brand. PNG Jewellers has done that for generations, and I have been proud to be part of this brand for many years. Shooting this film with Ranbir was great fun, and I hope viewers enjoy the twist.”
Ranbir Kapoor on Legacy and Responsibility
Ranbir Kapoor said, “Legacy comes with responsibility. You respect what came before, and you still make it your own. PNG Jewellers has done that since 1832, which is why joining the family felt right. Working with Madhuri ma’am on this film was a pleasure.”
Campaign Platforms and Festive Offers
The film will run on Star Plus, ET Now, Aaj Tak and Republic Bharat, on YouTube, Instagram, Facebook and connected TV, and in PNG Jewellers stores and theatres. The campaign is supported by festive offers on gold and diamond jewellery, available across all stores till 15 November 2026. Watch the film: https://youtu.be/LECd0s-ba-E
About PNG Jewellers
PNG Jewellers is one of the most reputed jewellers in the country, with over 194 years of excellence in creativity and trusted service for customers all over the world. Under the leadership of Dr. Saurabh Gadgil, a visionary entrepreneur, PNG Jewellers continues to evolve as a globally relevant brand while staying rooted in its heritage of purity, trust, and craftsmanship.
FAQs
What is PNG Jewellers’ Unstoppable Legacy campaign?
Unstoppable Legacy is a new brand campaign by PNG Jewellers featuring Madhuri Dixit and Ranbir Kapoor, celebrating the brand’s heritage and lasting appeal.
Who features in the Unstoppable Legacy campaign?
The campaign features PNG Jewellers brand ambassadors Madhuri Dixit and Ranbir Kapoor together in the brand’s first TVC featuring both ambassadors.
When was the Unstoppable Legacy campaign launched?
The campaign launched on 19 October 2026, ahead of the festive and wedding season.
What is the main message of the Unstoppable Legacy campaign?
The campaign celebrates legacy, generational trust and enduring appeal, revealing that the conversation between Madhuri Dixit and Ranbir Kapoor is about PNG Jewellers.
Where can viewers watch the PNG Jewellers campaign film?
The film will run on Star Plus, ET Now, Aaj Tak, Republic Bharat, YouTube, Instagram, Facebook, connected TV, in PNG Jewellers stores and in theatres. It is also available at https://youtu.be/LECd0s-ba-E.
Until when are PNG Jewellers’ festive offers available?
Festive offers on gold and diamond jewellery are available across all PNG Jewellers stores until 15 November 2026.
Source: SVAR Media Network
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