Aisshpra Gems & Jewels is set to open four new showrooms in Lucknow, Bahraich, Mirzapur and Bettiah on 23rd October, taking its retail network to 20 operational stores across two states. The expansion marks the brand’s first entry into Bihar and reinforces its commitment to customer trust, integrity and ethical business practices.
Quick Summary
- Aisshpra Gems & Jewels is opening four new showrooms on 23rd October.
- The new locations are Lucknow, Bahraich, Mirzapur and Bettiah.
- Bettiah marks the brand’s first entry into Bihar.
- The expansion takes the brand to 20 operational stores across two states.
- Its retail footprint will cross 90,000 sq. ft., with three additional stores under construction.
- Aisshpra aims to reach 30 stores by March 2028.
- Jewel Story, the brand’s contemporary lifestyle jewellery concept, will be introduced at all four locations.

Special Guests to Grace the Four Grand Openings
The four grand openings of Aisshpra Gems & Jewels on 23rd October will feature special guests across the four locations. Mouni Roy will grace the opening at Vrindavan Yojana, Adah Sharma at Bahraich, Ayesha Khan at Mirzapur and Kajal Raghvani at Bettiah. The simultaneous launch of four showrooms across two states marks a significant milestone in the brand’s retail expansion and its continued journey of building customer trust and strengthening its presence in new markets.
A Milestone Built on Generations of Trust
When a journey that began in a single city in 1940 reaches 20 stores across two states, it is more than a milestone in expansion. It is a reflection of the trust built over generations.
Four New Showrooms Mark the Next Chapter
On 23rd October, Aisshpra Gems & Jewels marks another significant chapter in its journey with the opening of four new showrooms in Lucknow, Bahraich, Mirzapur and Bettiah.
Each Opening Is Special in Its Own Way
Bettiah marks our first step into Bihar, opening an exciting new chapter for the brand. Lucknow welcomes our third showroom, strengthening our presence in a market that continues to embrace us. Bahraich and Mirzapur bring us closer to new communities and relationships.
Crossing 90,000 Sq. Ft. of Retail Space
With these openings, our retail footprint crosses 90,000 sq. ft., with 20 operational stores and three more under construction. Our next milestone is 30 stores by March 2028.
Growth Beyond Store Numbers
But growth, to me, is not simply about adding stores or entering new markets.
Expansion, Consistency and Trust
Expansion creates opportunity. Consistency creates credibility. And trust creates longevity.
Preserving the Values Behind the Brand
Our responsibility is to ensure that every new Aisshpra showroom carries the same values of Trust, Integrity and Ethics that have guided us for over eight decades.
Introducing Jewel Story to Four Locations
I am equally excited about bringing Jewel Story, our contemporary lifestyle jewellery concept, to all four locations, connecting our legacy with the aspirations of a new generation of jewellery consumers.
Gratitude to Teams, Associates and Customers
A milestone of this scale is made possible by the dedication of our teams, the support of our business associates and, above all, the continued faith of our customers.
Thank You for Being Part of the Journey
To everyone who has been part of this journey, thank you.
From Gorakhpur to New Horizons
From Gorakhpur to new horizons, our ambition continues to grow. Our values remain unchanged.
The Journey Continues
And the journey continues…
FAQs
How many new showrooms is Aisshpra Gems & Jewels opening?
Aisshpra Gems & Jewels is opening four new showrooms on 23rd October.
Where are the four new Aisshpra showrooms located?
The new showrooms are in Lucknow, Bahraich, Mirzapur and Bettiah.
How many operational stores will Aisshpra Gems & Jewels have after the expansion?
The expansion takes the brand to 20 operational stores across two states.
What is significant about the Bettiah showroom?
Bettiah marks Aisshpra Gems & Jewels’ first entry into Bihar.
What is the total retail footprint of Aisshpra Gems & Jewels?
Following the expansion, the brand’s retail footprint crosses 90,000 sq. ft.
What is Aisshpra Gems & Jewels’ expansion target?
The brand aims to reach 30 stores by March 2028.
What is Jewel Story?
Jewel Story is Aisshpra’s contemporary lifestyle jewellery concept, which will be introduced at all four new locations.
Source: SVAR Media Network
About SVAR Media Network – India’s Best Source for Jewellery News, Magazines, Newsletters and Media
SVAR Media Network is India’s No. 1 Destination for Jewellery News, setting the gold standard in timely, trusted, & trend-driven coverage across the Gems & Jewellery industry. As the Most Followed Jewellery Magazine & Media House in India, SVAR delivers Daily Jewellery News India Updates, market insights, & global developments through its platforms like Jewellery Magazine, Newsletters, AI Powered News Bulletins, Website, Social Media, Podcasts, & much more.
Recognized as Asia’s one of the Best Media in Jewellery & one of the World’s Best Jewellery Media, SVAR Media Network sets Unparalleled Standards in the Gems & Jewellery industry. SVAR is the Most Trusted & Widely Read Voice in the Gems & Jewellery Community.
Renowned as India’s Best Jewellery Magazine & Leading Jewellery Media, SVAR blends legacy with cutting-edge innovation by delivering:
- Best in class Jewellery Magazine for the Gems & Jewellery Industry & Jewellery Enthusiasts
- Real-time AI-Powered Jewellery News via SVARA AI, the World’s First AI Anchor in Fashion, Gems & Jewellery Industry
- India’s One of the First Gems & Jewellery Podcasts
- Digital Jewellery Newsletters for professionals and enthusiasts
- ISO 9001:2015 Certification, the first in the jewellery-media sector, proving our commitment to excellence
- Asia’s First & World’s Second Meta Verified Jewellery Media Brand

Ranked #1 among the Top 5 Gems & Jewellery News Websites, Top 10 Jewellery Magazines in India, & Most Influential Jewellery Media Brands, SVAR Media Network is your Trusted Source for Accurate, Fast, & Future-Focused Jewellery News.
SVAR Media Network is India’s No 1 Digital Media in Jewellery Industry & continues to be the Leading Jewellery Magazine & a Global Leader in Jewellery Media. SVAR Media Network offers a diverse range of services, including: Monthly Magazines, Digital Newsletters, Al-Driven News Bulletins, Social Media Promotions, Website Blogs & Articles, WhatsApp Updates, Podcasts & more…
Whether you seek updates on New Launches, Trade Shows, Celebrity Campaigns, Trends or Market Movements, SVAR is the Authority in Jewellery News India & beyond.
Explore the World of Gems & Jewellery with SVAR Media Network — Your Best Source for Trusted, Trend-Setting Jewellery News & Media, Updates, Podcasts & more…
