KISNA Diamond & Gold Jewellery has unveiled its latest festive campaign featuring brand ambassadors Shahid Kapoor and Mira Rajput Kapoor, reviving the iconic ‘Woh Kisna Hai’ from the 2005 Bollywood film Kisna. Blending Bollywood nostalgia with the tradition of diamond and gold jewellery gifting, the campaign celebrates festive and wedding season moments through a fresh rendition of the much-loved song.

Quick Summary

KISNA Diamond & Gold Jewellery has revived the iconic ‘Woh Kisna Hai’ from the 2005 Bollywood film Kisna for its festive campaign.
Brand ambassadors Shahid Kapoor and Mira Rajput Kapoor feature in the campaign.
The film celebrates diamond and gold jewellery gifting through family moments, surprises and wedding festivities.
The 360-degree campaign spans television, cinema, digital, social media, print, influencer collaborations and retail activations.
The nationwide rollout includes 300+ billboards across major cities.
Festive initiatives include the Grand Lucky Draw and Gold Rate Protection Plan.

A Bollywood Classic Gets a Festive Encore with Shahid and Mira

Bringing alive ‘Khushi Ke Har Pal Ke Liye KISNA’, the 360-degree festive campaign celebrates diamond and gold jewellery gifting, backed by 300+ billboards nationwide and an integrated marketing rollout.

Mumbai, 23 October 2026: KISNA Diamond & Gold Jewellery has unveiled its latest festive campaign featuring brand ambassadors Shahid Kapoor and Mira Rajput Kapoor, giving the iconic ‘Woh Kisna Hai’ from the 2005 Bollywood film Kisna a celebratory encore. The brand has reprised the much-loved song in a fresh rendition, bringing together Bollywood nostalgia and the tradition of diamond and gold jewellery gifting during the festive and wedding season.

Connecting Bollywood Nostalgia with Jewellery Gifting

The shared name ‘Kisna’ creates a natural connection between the iconic Bollywood song and the jewellery brand. More than a familiar soundtrack, the reprised melody becomes an integral part of the storytelling, capturing the anticipation of a surprise, the warmth of thoughtful gifting and the excitement of celebration. The film gives the much-loved classic a fresh, contemporary setting while retaining its nostalgic appeal.

About the Campaign

The film opens with Mira discovering an exquisite diamond necklace on her dressing table. As she admires it, a fleeting glimpse of Shahid in the mirror sets off a playful pursuit, with more jewellery surprises unfolding along the way. Interwoven with their journey are touching gifting moments: a father delighting his little daughter with a diamond pendant, a husband surprising his wife with earrings, a brother hiding a pendant inside a chocolate wrapper, and a grandmother presenting diamond bracelets to a newborn girl and her mother. The story culminates in a vibrant wedding celebration, where Shahid and Mira reunite amid music, dance and a dazzling display of KISNA jewellery. As the celebration reaches its finale, the film returns to the thought that brings these moments together: ‘Khushi Ke Har Pal Ke Liye KISNA’.
Campaign Film: https://youtu.be/jg5zd6xdlH0

KISNA’s Vision for Festive Jewellery Gifting

Parth Mavani, Head of Departments, KISNA Diamond & Gold Jewellery, said: “Our ambition is to make KISNA a brand that families instinctively turn to for life’s most cherished celebrations. This festive season, we wanted to bring that vision alive on a larger canvas, with our brand ambassadors Shahid and Mira adding warmth and relatability to the narrative. The campaign reflects our commitment to making diamond and gold jewellery an integral part of India’s gifting culture.”

A Memorable Campaign Across Multiple Platforms

Prashant Awasthi, Chief Marketing Officer, KISNA Diamond & Gold Jewellery, said: “We envisioned a festive campaign that would be as memorable in its storytelling as it is in its scale. Reprising a beloved melody that shares a natural connection with our brand, combined with Shahid and Mira’s playful exchanges, gave us a distinctive creative canvas. From cinematic storytelling to high-impact outdoor, cinema and digital activations, every element has been designed to build a memorable brand experience that resonates beyond the festive season.”

Shahid Kapoor on the Joy of Jewellery Gifting

Shahid Kapoor, Actor, said: “The festive season is all about celebrating the people closest to us, and KISNA captures that beautifully through the joy of jewellery gifting. I particularly enjoyed the playful surprises woven into the film, something that feels very natural when Mira and I are together. Bringing those moments to life on screen made this campaign even more special.”

Mira Rajput Kapoor on the Emotion Behind Gifting

Mira Rajput Kapoor, Entrepreneur, said: “There’s something beautiful about the thought behind a gift, especially during the festive season. KISNA brings that emotion alive through moments that feel warm, familiar and true to life. The playful exchanges with Shahid reminded me of the little surprises and celebrations we share, making the experience feel personal and memorable.”

A 360-Degree Festive Campaign with Nationwide Reach

The film is part of KISNA’s 360-degree festive campaign, spanning television, cinema, digital, social media, print, influencer collaborations and retail activations. The rollout includes 300+ billboards across major cities, including Mumbai, Delhi, Bengaluru, Hyderabad and Kolkata, amplifying the brand’s #GiftHappiness message. The campaign is further supported by festive offerings, including the Grand Lucky Draw and Gold Rate Protection Plan, to drive consumer engagement and jewellery gifting during the festive and wedding season.

About KISNA Diamond & Gold Jewellery

Launched in 2005, KISNA is the flagship diamond and gold jewellery brand from the Hari Krishna Group. KISNA has established an extensive distribution network, reaching over 1500+ shop-in-shop outlets across 28 states in India. The brand now boasts 171 exclusive showrooms across the country. With ethical sourcing of diamonds from mines to market, KISNA offers an unmatched portfolio of over 10,000 unique designs. KISNA’s wide range of products includes Rings, Earrings, Pendants, Mangalsutras, Necklaces, Bangles, Bracelets, Nose Pins inclusive men’s jewellery in 14KT and 18KT gold, all 100% IGI Certified and BIS Hallmarked. The company also provides 90% Buyback and 95% Exchange on diamond jewellery, including making charges.
KISNA Diamond & Gold Jewellery’s online platform is a curated space where elegance meets convenience. As your trusted online brand, we offer a seamless shopping experience, featuring the latest diamond and gold jewellery designs. Explore timeless sophistication with KISNA, your ultimate destination for authentic and stylish pieces on www.kisna.com

FAQs

What is KISNA’s latest festive campaign about?

KISNA’s latest festive campaign revives the iconic ‘Woh Kisna Hai’ song from the 2005 Bollywood film Kisna, celebrating diamond and gold jewellery gifting during the festive and wedding season.

Who features in KISNA’s festive campaign?

The campaign features KISNA brand ambassadors Shahid Kapoor and Mira Rajput Kapoor.

What is the campaign tagline?

The campaign brings alive the message ‘Khushi Ke Har Pal Ke Liye KISNA’.

How is KISNA promoting its festive campaign?

The 360-degree campaign spans television, cinema, digital, social media, print, influencer collaborations and retail activations, supported by more than 300 billboards across major cities.

What festive offers support the KISNA campaign?

The campaign is supported by festive offerings, including the Grand Lucky Draw and Gold Rate Protection Plan.

How extensive is KISNA’s retail network in India?

According to the company profile in the press release, KISNA has over 1500+ shop-in-shop outlets across 28 states and 171 exclusive showrooms across India.

Source: SVAR Media Network

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