P N Gadgil & Sons Ltd (PNGSL), one of Maharashtra’s most trusted jewellery houses with a legacy dating back to 1832, has unveiled Featherlite, a lightweight 22kt gold jewellery collection featuring Sonali Bendre in its latest campaign. Designed to combine the grandeur of traditional gold jewellery with all-day comfort, the collection caters to women seeking elegant statement pieces for festive celebrations, weddings and special occasions.
Quick Summary
- P N Gadgil & Sons Ltd (PNGSL) has launched Featherlite, a lightweight 22kt gold jewellery collection.
- The collection features Sonali Bendre as its brand ambassador.
- Featherlite combines the grandeur of traditional gold jewellery with all-day wearing comfort.
- The collection includes necklace sets, earrings, bangles and pendants.
- The designs feature traditional motifs, drops and filigree-inspired detailing.
- The collection is available across PNGSL showrooms and online
P N Gadgil & Sons Unveils Featherlite with Sonali Bendre: Gold Jewellery That Looks Grand and Feels Light
The 194-year-old jewellery house’s festive collection is made for women who want to shine through long celebrations without being weighed down by their jewellery.
A New Lightweight Gold Jewellery Collection
Pune, 28th October, 2026: P. N. Gadgil & Sons Ltd (PNGSL), one of Maharashtra’s most trusted jewellery houses with a legacy that began in 1832, has launched Featherlite, a collection of lightweight gold jewellery that offers a rich, festive look while staying easy to wear all day. The collection arrives with a new campaign starring brand ambassador Sonali Bendre, built around a simple line: Looks Grand. Feels Light. In Marathi, the campaign puts it as दिसायला ब्राइट, वजनाला light.
Designed for Long Festive Celebrations
The festive season is one of the busiest stretches of the year for women: pujas, family gatherings, weddings, office celebrations and late evenings, often one after another. Traditional statement jewellery looks beautiful, but wearing it for hours can be tiring. Featherlite is PNGSL’s answer to that. The pieces keep the scale, detailing and finish people expect from heritage gold jewellery, and are crafted to be noticeably lighter, so the look stays grand while the wearer stays comfortable.
A Campaign About Choosing Light
The campaign film follows Sonali through one day before an evening event. She clears her packed schedule to keep the day easy, reaches for an apple instead of a heavy breakfast, and asks her makeup artist to keep the look natural because she wants to look like herself. In the evening a jewellery box opens to reveal an elaborate gold necklace. She braces for its weight, then lifts it and is pleasantly surprised: “It’s so light.” The stylist answers with one word: Featherlite. Sonali looks rich and luxurious in the mirror, yet she barely feels the necklace is there. The voiceover closes the story: When everything feels light, you shine brighter.
The campaign will run across digital and social media, print and outdoor through the festive and wedding season.
The Featherlite Collection
Featherlite brings together necklace sets, earrings, bangles and pendants in 22kt gold, designed with traditional motifs, drops and filigree-inspired detailing in contemporary proportions. Pieces are made for festive dressing, gifting and the wedding season, and for women who want jewellery they will actually wear, not just keep in a locker.
Leadership Perspective on the Collection
Speaking on the launch, Aditya Modak, Director, P N Gadgil & Sons, said : “Our customers tell us they love grand jewellery but don’t always enjoy wearing it for long hours. Featherlite comes from listening to them. For 194 years, PNGS has stood for purity and craftsmanship, and with this collection we are bringing that same promise to the way women live today: busy, celebratory and always on the move. Sonali embodies that grace effortlessly, which made her the perfect face for this story.”
Availability Across PNGSL Showrooms and Online
The Featherlite collection is available across all PNGSL showrooms and online at www.pngsons.com.
About P N Gadgil & Sons
Founded in 1832 in Sangli, Maharashtra, P N Gadgil & Sons Ltd is a 194-year-old jewellery house known for purity, transparency and craftsmanship across gold, diamond and silver jewellery. Headquartered in Pune, the group operates 36 showrooms across 16 cities. Its brands include P N Gadgil & Sons, Gargi by PNGS for silver and fashion jewellery, and Reva Diamonds for certified natural diamond jewellery.
FAQs
What is the Featherlite collection by P N Gadgil & Sons?
Featherlite is a lightweight gold jewellery collection by P N Gadgil & Sons, designed to offer a grand festive look while ensuring all-day wearing comfort.
Who is the brand ambassador for the Featherlite collection?
Actress Sonali Bendre is the brand ambassador for the Featherlite collection and features in its latest campaign.
What is the gold purity of the Featherlite collection?
The Featherlite collection features 22kt gold jewellery.
What types of jewellery are available in the Featherlite collection?
The collection includes necklace sets, earrings, bangles and pendants featuring traditional motifs, drops and filigree-inspired detailing.
What is the campaign tagline for Featherlite?
The campaign tagline is “Looks Grand. Feels Light.” In Marathi, it is expressed as “दिसायला ब्राइट, वजनाला light.”
Where can customers buy the Featherlite collection?
The collection is available across all P N Gadgil & Sons showrooms and online at www.pngsons.com.
Who spoke about the launch of the Featherlite collection?
Aditya Modak, Director of P N Gadgil & Sons, spoke about the launch, highlighting the brand’s focus on combining traditional craftsmanship with modern-day comfort.
How does Featherlite address the challenges of wearing heavy jewellery?
The collection features lightweight designs that retain the scale, detailing and finish of traditional gold jewellery while offering greater comfort during long celebrations.
Source: SVAR Media Network
About SVAR Media Network – India’s Best Source for Jewellery News, Magazines, Newsletters and Media
SVAR Media Network is India’s No. 1 Destination for Jewellery News, setting the gold standard in timely, trusted, & trend-driven coverage across the Gems & Jewellery industry. As the Most Followed Jewellery Magazine & Media House in India, SVAR delivers Daily Jewellery News India Updates, market insights, & global developments through its platforms like Jewellery Magazine, Newsletters, AI Powered News Bulletins, Website, Social Media, Podcasts, & much more.
Recognized as Asia’s one of the Best Media in Jewellery & one of the World’s Best Jewellery Media, SVAR Media Network sets Unparalleled Standards in the Gems & Jewellery industry. SVAR is the Most Trusted & Widely Read Voice in the Gems & Jewellery Community.
Renowned as India’s Best Jewellery Magazine & Leading Jewellery Media, SVAR blends legacy with cutting-edge innovation by delivering:
- Best in class Jewellery Magazine for the Gems & Jewellery Industry & Jewellery Enthusiasts
- Real-time AI-Powered Jewellery News via SVARA AI, the World’s First AI Anchor in Fashion, Gems & Jewellery Industry
- India’s One of the First Gems & Jewellery Podcasts
- Digital Jewellery Newsletters for professionals and enthusiasts
- ISO 9001:2015 Certification, the first in the jewellery-media sector, proving our commitment to excellence
- Asia’s First & World’s Second Meta Verified Jewellery Media Brand
Ranked #1 among the Top 5 Gems & Jewellery News Websites, Top 10 Jewellery Magazines in India, & Most Influential Jewellery Media Brands, SVAR Media Network is your Trusted Source for Accurate, Fast, & Future-Focused Jewellery News.
SVAR Media Network is India’s No 1 Digital Media in Jewellery Industry & continues to be the Leading Jewellery Magazine & a Global Leader in Jewellery Media. SVAR Media Network offers a diverse range of services, including: Monthly Magazines, Digital Newsletters, Al-Driven News Bulletins, Social Media Promotions, Website Blogs & Articles, WhatsApp Updates, Podcasts & more…
Whether you seek updates on New Launches, Trade Shows, Celebrity Campaigns, Trends or Market Movements, SVAR is the Authority in Jewellery News India & beyond.
Explore the World of Gems & Jewellery with SVAR Media Network — Your Best Source for Trusted, Trend-Setting Jewellery News & Media, Updates, Podcasts & more…
